Area Sales Manager

GCS Associates; Northampton; On-site; GBP 42,000 - 47,000; Full time

Job summary

A leading HVACR distributor seeks an experienced Area Sales Manager to strengthen customer relationships and expand market share. The ideal candidate has sales experience, strong negotiation skills, and is self-driven. This role offers a competitive salary of £42,000 - £47,000 plus bonuses and a company vehicle. Join a forward-looking organization with clear progression pathways.

Benefits

Company car

Pension

Expense coverage

Ongoing training and development

Qualifications

• Previous experience in area sales, account management, or technical sales, ideally within HVACR.
• Commercially astute with strong negotiation and problem-solving ability.
• Self-driven and proactive, able to work independently.

Responsibilities

• Develop and implement structured business plans to reach sales targets.
• Build strong relationships with OEMs, contractors, and key accounts.
• Secure new business opportunities and raise product awareness.

Skills

Experience in area sales

Negotiation skills

Problem-solving ability

Interpersonal skills

Communication skills

Job description

Position: Area Sales Manager

Sector: HVACR Components & Systems

Location: South & East Region

Package: £42,000 - £47,000 base (dependant on experience) + bonuses, company vehicle, and benefits

Our client is a well-recognised distributor of high-quality components to the HVACR, refrigeration, air conditioning, and process heating sectors. With an excellent reputation for service, technical know-how, and reliability, they are expanding their sales team.

The Role

As part of their ongoing growth strategy, they are recruiting an Area Sales Manager to strengthen customer relationships and expand market share within a defined territory. This is a key opportunity to join a stable, respected business while building a rewarding long-term sales career.

Responsibilities

• Develop and implement structured business plans to reach and exceed sales targets in your region
• Build strong relationships with OEMs, contractors, and key accounts, ensuring long-term partnerships
• Seek out and secure new business opportunities while raising product awareness within industrial and HVAC markets
• Provide customers with expert technical support and tailored component solutions for projects and procurement
• Track performance against objectives, supplying regular updates and forecasts to management
• Work closely with internal technical and product teams to ensure customer satisfaction and successful project delivery

Candidate Profile

• Previous experience in area sales, account management, or technical sales, ideally within HVACR, engineering, or distribution
• Commercially astute with strong negotiation and problem-solving ability
• Self-driven and proactive, able to work independently while adding value to a wider team
• Excellent interpersonal, communication, and presentation skills
• Willing to travel frequently across the territory with a valid driving licence

What's on Offer

• Attractive salary with a bonus scheme rewarding performance
• Company car, pension, and expense coverage
• Ongoing training and development in both sales and technical areas
• Clear pathways for progression within a forward-looking, successful organisation

If you're interested in advancing your sales career in the HVACR components sector, apply today and we'll be in touch to discuss the details further.

INDS