Area Sales Manager

Symmetry Recruitment; Newton Aycliffe; On-site; GBP 40,000 - 60,000; Full time

Job summary

A leading Material Handling company is seeking an experienced Area Sales Manager to manage sales across specific territories in the UK. The ideal candidate will have a strong background in B2B sales, particularly in capital goods and logistics, and should possess high energy levels. This role offers a competitive salary, uncapped commission, and opportunities for professional development.

Benefits

Competitive base salary

Uncapped commission structure

Company car or car allowance

Opportunities for professional development

Qualifications

• Strong background in capital goods equipment sales.
• Excellent verbal and written communication skills.
• A full UK driving licence is required.

Responsibilities

• Identify and promote business opportunities within the territory.
• Sell new and used Material Handling Equipment.
• Provide innovative strategies to win profitable business.
• Maintain and develop relationships with existing customers.

Skills

Business-to-Business sales experience

High activity and energy levels

Product and sector knowledge

Logistics knowledge

Numerical competence

Tools

SAP

Job description

Area Sales Manager

Symmetry Recruitment is acting on behalf of a leading Material Handling company to find an experienced and high-energy Area Sales Manager for a key territory including the CA, SR, DH, and TS postcodes.

We are currently looking for an experienced Area Sales Manager to cover a defined territory including the CA (Carlisle), SR (Sunderland), DH (Durham), and TS (Teesside) Postcodes. Candidates should ideally be based within the central belt of Scotland to effectively manage this area, with the role being predominantly field-based. This includes customer site meetings, area activity, and visits to East Kilbride.

The main focus of the role is to maximise our client's share of all business opportunities (new, used, rentals, and aftermarket) by selling the full range of Material Handling Equipment within the specified geographical area and achieving targets agreed with the Sales Manager.

Working together with other departments, the Area Sales Manager will ensure agreed service levels are maintained and customers retained.

What You Will Be Responsible For

• Identify and promote all business opportunities including new trucks, short-term rental, operator training, and used trucks within a specified territory.

• Sell the complete range of new and used counterbalance and warehouse equipment to all business types.

• Sell service maintenance contracts and other value‑add opportunities for the Company based on the solutions required to satisfy the customer's need(s).

• Provide innovative strategies and tactics to secure and win profitable business.

• Maintain relationships and further develop business opportunities with existing customers.

• Ensure sufficient contact is made at all levels within a customer/prospect account as part of a development strategy.

• Make regular use of product demonstrations, factory, branch, and reference site visits.

• Provide, on request, a detailed account strategy for all larger customers/prospects in the territory.

• Attend and actively participate in all regular sales meetings on a monthly basis.

• Investigate customer complaints and account queries and endeavour to arrive at a satisfactory outcome.

• Provide adequate cover and/or assistance to a colleague on their territory when required.

• Ensure that the company standards and policies are maintained, particularly with regards to behavioural and commercial dealings.

Candidate Profile & Experience

• Business-to-Business experience, ideally involving capital goods equipment, logistics, leasing, or contract hire.

• High level of activity and energy.

• Product, sector, and industry knowledge, and be commercially minded.

• Knowledge of storage and logistics systems; PC literate (experience of SAP would be advantageous).

• Understanding of marketing principles and account planning processes.

• Able to communicate convincingly both orally and in writing to all levels.

• Numerically competent.

• A full UK driving licence will be required.

What We Offer

• A competitive base salary.

• Uncapped commission structure.

• Package includes a company car or car allowance.

• Opportunities for professional development.