Area Sales Manager

Primaire Consulting Ltd; Manchester; On-site; GBP 45,000 - 65,000; Full time

Benefits offered by this job

Competitive package

Commission structure

Job summary

Primaire Consulting Ltd, on behalf of its client, seeks an Area Sales Manager to cover the North of the UK. You will sell automation components to OEMs and panel builders, develop new business and manage accounts to consistently meet sales targets.

You will maintain strong technical knowledge of relays, PLCs, HMIs, sensors, drives and control gear, build strategic account plans, and report market trends. A full UK driving licence and willingness to travel are required, with a competitive package

Qualifications

• Field sales experience in electrical or automation industry.
• Experience selling to OEMs and panel builders.
• Strong technical aptitude to understand and explain product information.
• Full UK driving licence and willingness to travel within the territory.
• CRM system experience.

Responsibilities

• Territory management across assigned region by visiting customers and identifying opportunities.
• Engage OEMs and panel builders with tailored automation solutions.
• Achieve monthly, quarterly and annual sales targets.
• Maintain CRM records, provide forecasts, and report on market trends.
• Collaborate with internal teams to ensure customer satisfaction.

Skills

Field sales experience

OEMs and panel builders

Technical aptitude

Presentation skills

Driving licence

Willingness to travel

Automation knowledge

CRM experience

Education

Electrical or engineering qualification

Tools

CRM software

Job description

We are recruiting on behalf of our client, a growing provider of industrial automation solutions, for a dynamic, results-driven Area Sales Manager. In this role, you will sell industrial automation components to OEMs (Original Equipment Manufacturers) and control panel builders within the North of the UK. You will be responsible for developing new business, managing existing accounts, and consistently meeting or exceeding sales targets.

Key Responsibilities

• Territory Management Manage and grow sales across your assigned region by visiting customers, identifying new business opportunities, and building strong relationships with key stakeholders.
• Customer Engagement Act as the primary point of contact for OEMs and panel builders, understanding their needs and providing tailored solutions from our automation product portfolio.
• Sales Growth Achieve monthly, quarterly, and annual sales targets.
• Technical Expertise Maintain a strong understanding of automation components such as relays, PLCs, HMIs, sensors, drives, and control gear, so you can confidently advise customers and propose solutions.
• Account Management Develop strategic account plans for key customers, monitor satisfaction levels, and ensure repeat business.
• New Business Development Identify and engage potential new clients through networking, cold calling, referrals, and trade shows.
• Reporting Maintain accurate CRM records, provide regular sales forecasts, and report on market trends and competitor activity.
• Collaboration Work closely with internal teams, including technical support, product management, and customer service, to ensure customer satisfaction.

Requirements

• Proven track record in field sales within the electrical or automation industry
• Experience selling to OEMs and panel builders
• Strong technical aptitude, with the ability to understand and communicate complex product information
• Self-motivated, with excellent interpersonal and presentation skills
• Full UK driving licence and willingness to travel within the territory
• Knowledge of automation products (e.g., PLCs, contactors, relays, terminals, sensors)
• Formal electrical or engineering qualification (ONC/HNC/Degree)
• Experience using a CRM system

Why Join Our Client?

• Be part of a growing, innovative company at the forefront of industrial automation
• Excellent support structure, with training and development opportunities
• Autonomy to manage your own territory and shape your own success
• Competitive package and commission structure