Area Sales Manager

Grohe Limited; Leeds; Hybrid; GBP 40,000 - 60,000; Full time

Job summary

A leading international company in water technology is seeking an Area Sales Manager for the North East of England. You will drive sales growth by managing trade and retail accounts, conducting customer visits, and identifying new business opportunities. The ideal candidate will have 3-5 years of field sales experience in relevant sectors and strong commercial acumen. This position offers a flexible work environment and autonomy within a supportive team.

Benefits

Hotel allowance for travel

Flexible, field-based working

Collaborative team environment

Opportunities for growth within LIXIL

Qualifications

• 3-5 years of experience in field sales within relevant sectors.
• Proven success in managing key accounts.
• Strong understanding of profit margins and pricing.

Responsibilities

• Manage and grow retail and trade accounts.
• Conduct customer visits daily and present product portfolios.
• Identify and secure new business opportunities.

Skills

Field sales experience

Building customer relationships

Communication skills

Commercial acumen

CRM software proficiency

Tools

Salesforce

Phocast

Job description

Area Sales Manager – North East

Join GROHE, part of LIXIL, a global leader in sanitary solutions and innovative water technology. As our Area Sales Manager for the North East, you’ll take ownership of your territory, driving sales growth, strengthening relationships with trade and retail partners, and expanding our market presence across the independent merchant and showroom sectors.

Responsibilities

• Manage and grow retail and trade accounts, focusing on independent merchant showrooms.
• Conduct an average of four customer visits per day with branch managers, business owners, and sales teams.
• Present and promote the full GROHE portfolio, showcasing displays, brochures, and marketing materials.
• Discuss profit margins, pricing, and growth opportunities with customers.
• Identify and secure new business opportunities, managing the full sales process from prospecting to closing.
• Maintain accurate records using Salesforce or a similar CRM system.
• Collaborate with colleagues to share best practices and drive continuous improvement.

Qualifications

• 3‑5 years of field sales experience within the KBB (Kitchen, Bedroom, Bathroom), lighting, electrical, trades, or building materials sectors.
• Proven success in managing key accounts and building strong customer relationships.
• Strong commercial acumen – understanding profit margins, pricing structures, and business performance.
• Organised, autonomous, and adaptable with excellent communication skills.
• Comfortable engaging with a wide range of stakeholders – from counter staff to retail directors.
• Experience with Salesforce (or a similar CRM) is required; experience with Phocast is a plus.

Benefits & Development Opportunities

• Hotel allowance for travel.
• Flexible, field‑based working (four days in the field, one admin day).
• Collaborative, supportive team environment.
• Opportunity to represent a globally recognised premium brand.
• Genuine autonomy and room to grow within LIXIL’s global organisation.

About LIXIL

We believe how we do business matters. That’s why we foster an inclusive, empowering culture built on creativity, sustainability, and innovation. At LIXIL, you’ll find a home for your ambition – a place to grow, contribute, and make a difference.

Through pioneering water and housing technologies, our brands – including GROHE, INAX, American Standard, and TOSTEM – touch the lives of over a billion people every day.