Area Sales Manager

On Target Recruitment Ltd; Knaphill; On-site; GBP 30,000 - 35,000; Full time

Job summary

A leading recruitment agency seeks an Area Sales Manager in the South East to sell capital equipment to the catering industry. The role offers a salary of £30k-£35k, an OTE of £18k, and a £7k car allowance. Ideal candidates will have end-user sales experience and a background in selling capital equipment. This position involves 50% new business sales and 50% maintaining existing accounts.

Benefits

£18k OTE, uncapped

£7k car allowance

2 days holiday + bank holidays

Laptop

Mobile

Pension

Qualifications

• Must have end-user sales experience.
• Experience selling capital equipment is required.
• Catering equipment experience is beneficial but not mandatory.

Responsibilities

• Sell Ice Cream Machines, Milkshake Machines, and Grills to end-users.
• Manage and grow relationships with independent businesses in the catering industry.
• Achieve sales target of £600k, split between new and existing business.
• Conduct presentations and product demos to customers.

Skills

End-user sales experience

Experience in selling capital equipment

Self-motivated

Hard working

Job description

The Job

The Company

• 40 years experience as a food service equipment supplier.
• Built a business that supplies premium equipment and offers an amazing after‑sales support package.
• Good opportunities to progress within the business.
• Ongoing training and development.

Benefits of the Area Sales Manager

• £30k‑£35k salary
• £18k OTE, uncapped
• £7k car allowance
• 2 days holiday + bank holidays
• Laptop
• Mobile
• Pension

The Role of the Area Sales Manager

• Selling across Ice Cream Machines, Milkshake Machines, Grills, and Rapid Cook Ovens.
• Average unit cost circa £6k but can get multi‑unit sales.
• Focusing on selling directly to end‑users rather than via dealers.
• Dealing with independents – businesses with 1 to 7 sites.
• Monday‑Thursday on the road seeing 3 customers per day, giving presentations, showing kit and trying to close orders; Friday from home doing admin, processing orders, arranging appointments.
• Selling into the catering industry and any food service business such as seaside kiosks, news agents, bistro’s, burger joints, cafés, hotels, etc.
• Covering the South East target is £600k.
• Role is 50% new business, 50% existing.

The Ideal Person for the Area Sales Manager

• Doesn't have to be from the catering industry – wants someone with experience selling capital equipment such as car sales, compressors, refrigeration, ovens, grills, coffee machines, ice cream machines etc.
• Catering equipment would be great, but must be capital equipment sales, not FMCG.
• Most of the team come from car sales.
• MUST have end‑user sales experience.
• Hard working, driven, self‑motivated.

If you think the role of Area Sales Manager is for you, apply now!

Consultant: Bjorn Johnson

Email: (url removed)

Tel no. (phone number removed)

Candidates must be eligible to work and live in the UK.

About On Target

At On Target, we specialise in sales, technical and commercial jobs in the Engineering, Construction, Building Services, Medical & Scientific, and Commercial & Industrial Solutions sectors, enabling our consultants to become experts in their market sector. We place all levels of personnel, up to Director across the UK and internationally.