Area Sales Manager

Amathus Public Ltd- Incoming Tourism Department Product & Contracts Manager; Coventry; On-site; GBP 32,000 - 40,000; Full time

Job summary

A leading beverage company in the UK is seeking an Area Sales Manager to manage a portfolio of ready-to-drink products. The successful candidate will drive sales and distribution among independent retailers and wholesalers, utilizing data-led strategies and strong stakeholder management skills. This full-time role offers a competitive salary of £32,000–£40,000 plus bonuses and a company car.

Benefits

Bonus

Company car

Flexibility in managing territory

Qualifications

• Experience in FMCG sales across independents, symbols, or wholesale.
• Proven track record of managing product distribution and sales.
• Full UK driving licence and right to work in the UK.

Responsibilities

• Build distribution and sales across independent and symbol retailers.
• Enhance visibility and availability of products in stores.
• Collaborate with wholesalers and coach store teams.

Skills

FMCG field sales experience

Data-led planning

Store standards improvement

Stakeholder management

CRM and reporting confidence

Job description

Area Sales Manager - Ready-to-Drink Brand

Location: Midlands

Salary: £32,000–£40,000 basic + bonus + company car

Job type: Full-time, Permanent

Schedule: Monday-Friday, with occasional evenings/weekends for key events

Overview

We’re hiring an Area Sales Manager to grow a high-performing RTD portfolio from market leaders to fast-moving new launches across independent retailers, symbol groups and wholesalers. You’ll be trusted to run your area like your own business: real autonomy, clear targets, and the tools to win.

What You’ll Do

• Build distribution and rate of sale across your top independent/symbol call file; land NPD and secure transfer orders through the right routes to market.
• Create visibility and availability: chiller space, extra facings, POS, and (where appropriate) secondary displays; deliver promo plans around key trading moments and events.
• Partner with MSOs and wholesalers (depot days, joint calls/run-arounds), coach store teams, and ensure JBP/compliance.
• Work selected on-trade/late-night/university outlets to test & learn and generate pull-through via key RTM partners.

You’ll be great if you have

• FMCG field sales experience across independents/symbol/wholesale (drinks or RTD preferred).
• A track record of opening doors, landing NPD, and driving ROS with data-led plans.
• Skill at winning feature & display/POS and improving store standards.
• Strong stakeholder chops: retailers, MSOs, depot teams and wholesaler reps.
• Full UK driving licence; confident with CRM/reporting; right to work in the UK.

Package & culture

• £32,000–£40,000 basic (DOE) + bonus + company car.
• Leading-edge culture with genuine freedom & flexibility to run your territory like your own business, backed by a supportive team.

How To Apply

Please submit your application online.