Area Sales Manager

ATA Recruitment; Birmingham; Remote; GBP 50,000 - 65,000; Full time

Job summary

A leading engineering firm is seeking an Area Sales Manager to play a key role in driving sales growth across the UK. This home-based position involves managing existing accounts and developing new business opportunities across critical sectors. Ideal candidates will have technical sales experience in valves or process engineering. The role includes flexibility, potential for team leadership, and support from a skilled internal team.

Benefits

Car/Car Allowance

Expenses

Pension

22 Days Holiday

Bank Holidays

Qualifications

• Ideally experienced in valves, steam systems, or process engineering.
• Full UK driving license and willingness to travel.
• Consultative sales approach.

Responsibilities

• Manage existing accounts and warm legacy clients.
• Develop new business across the UK.
• Conduct site visits to assess client needs.
• Collaborate with internal teams for client engagement.
• Shape strategy and customer experience.

Skills

Proven experience in technical sales

Strong commercial acumen

Excellent communication skills

Presentation skills

Negotiation skills

Proactive mindset

Job description

Overview

Area Sales Manager – Valves & Flow Control Solutions

Location: UK-wide (Home-based)
Salary: £50,000 – £65,000 OTE + Car/Car Allowance + Expenses + Pension + 22 Days Holiday + BH
Industry: Engineering – Valves, Steam Systems, and Process Control

Reference: BP 212

About the Business

With over 15 years of success in delivering valve and flow control solutions, the business is now scaling up—backed by investment and outperforming its financial targets by over 40%. As the first external Area Sales Manager, you’ll be at the forefront of this growth, shaping strategy, building relationships, and unlocking new markets. Operating within a specialist group of companies, this engineering firm provides bespoke valve solutions to some of the UK’s most critical sectors. Their product range includes:

• Steam traps
• Pressure reducing valves
• Control valves
• Safety valves
• Steam meters

These products are essential to energy efficiency, safety, and process control across industries such as healthcare, pharmaceuticals, food production, and power generation.

With a turnover of £5 million and a lean, agile team of 30 professionals, the company is expanding into new sectors including oil & gas and advanced process industries. You’ll be joining a business that values innovation, customer service, and technical excellence.

Your Role as Area Sales Manager

This is a consultative, solution-led sales role where you’ll manage a mix of existing accounts and warm legacy clients, while proactively developing new business across the UK. You’ll be supported by a skilled internal proposals team and technical engineers, allowing you to focus on strategic growth and client engagement.

As Area Sales Manager, you’ll:

• Deliver annual sales targets
• Manage a portfolio of 30–35 clients and identify new opportunities across industrial hotspots.
• Conduct site visits, assess client needs, and deliver tailored valve and steam system solutions.
• Collaborate with internal teams and senior leadership to shape strategy and customer experience.
• Help build the sales team over time, with potential to step into a leadership role.

What Makes You the Ideal Area Sales Manager

• Proven experience in technical sales—ideally in valves, steam systems, or process engineering.
• Strong commercial acumen and a consultative approach to selling.
• Excellent communication, presentation, and negotiation skills.
• A proactive mindset—part hunter, part farmer—with the drive to build something meaningful.
• Full UK driving licence and willingness to travel

Why This Area Sales Manager Role Stands Out

First hire in a growing sales team – shape the role and future structure. High-performing business – exceeding margins and expanding into new sectors. Diverse client base – from NHS hospitals to pharmaceutical plants. Supportive leadership – direct access to decision-makers and strategic input. Real progression – opportunity to step into a leadership role as the team grows.

Application Details

ATA Recruitment are working exclusively with this client. We will conduct a short list starting today, with the first interview over the phone. Successful candidates will be forwarded to our client with our recommendation.

If you wish to be considered for this opportunity, please respond with your intention. You will then be contacted by one of our Recruitment Consultants who can provide more details.

Contact

Bhav Patel
Recruitment Consultant
07704543752
[e-mail]

ATA Recruitment specialises in Manufacturing, Infrastructure, Civil, Transportation and general Engineering recruitment on both a permanent and contract basis – for more opportunities like this one, visit our website.

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ATA is committed to creating a diverse workforce and is an equal opportunities employer. We welcome applications from all suitably qualified persons regardless of age, disability, gender, marriage and civil partnership, pregnancy and maternity, race, religion or belief, sex, and sexual orientation.