Area Sales Manager

Grohe Limited; Birmingham; Remote; GBP 40,000 - 60,000; Full time

Job summary

A leading sanitary solutions company in the United Kingdom is seeking an Area Sales Manager for the Midlands. This role involves managing and growing retail and trade accounts, conducting customer visits, and promoting the full product portfolio. Candidates should have 3-5 years of field sales experience in related sectors and excellent communication skills. The position offers a flexible working arrangement and the opportunity to represent a premium brand.

Benefits

Hotel allowance for travel

Flexible field-based working

Collaborative team environment

Growth opportunities within the organization

Qualifications

• 3-5 years of relevant field sales experience required.
• Successful in managing accounts and building relationships.
• Strong understanding of profit margins and pricing structures.

Responsibilities

• Manage and grow retail and trade accounts in the region.
• Conduct customer visits and improve relationships.
• Identify and secure new business opportunities.

Skills

Field sales experience

Customer relationship management

Commercial acumen

Communication skills

Self-motivated

Tools

Salesforce

Phocast

Job description

Join GROHE, part of LIXIL, a global leader in sanitary solutions and innovative water technology. As our Area Sales Manager for the Midlands, you'll take ownership of your territory, driving sales growth, strengthening relationships with trade and retail partners, and expanding our market presence across the independent merchant and showroom sectors.

Key Responsibilities

• Manage and grow retail and trade accounts, focusing on independent merchant showrooms.
• Conduct an average of four customer visits per day with branch managers, business owners, and sales teams.
• Present and promote the full GROHE portfolio, showcasing displays, brochures, and marketing materials.
• Discuss profit margins, pricing, and growth opportunities with customers.
• Identify and secure new business opportunities, managing the full sales process from prospecting to closing.
• Maintain accurate records using Salesforce or similar CRM systems.
• Collaborate with colleagues to share best practices and drive continuous improvement.

Qualifications & Experience

• 3-5 years of field sales experience within the KBB (Kitchen, Bedroom, Bathroom), lighting, electrical, trades, or building materials sectors.
• Proven success in managing key accounts and building strong customer relationships.
• Strong commercial acumen – understanding profit margins, pricing structures, and business performance.
• Organised, autonomous, and adaptable with excellent communication skills.
• Comfortable engaging with a wide range of stakeholders – from counter staff to retail directors.
• Experience with Salesforce (or a similar CRM) is required; experience with Phocast is a plus.
• Self‑motivated sales professional who thrives on autonomy, relationship‑building, and delivering results.

Benefits & Culture

• Hotel allowance for travel.
• Flexible, field‑based working (four days in the field, one admin day).
• Collaborative, supportive team environment.
• Opportunity to represent a globally recognised premium brand.
• Genuine autonomy and room to grow within LIXIL's global organisation.
• Inclusive, empowering culture built on creativity, sustainability, and innovation.

At LIXIL, we're committed to making better homes a reality for everyone, everywhere. Through pioneering water and housing technologies, our brands – including GROHE, INAX, American Standard, and TOSTEM – touch the lives of over a billion people every day. We believe how we do business matters. That's why we foster an inclusive, empowering culture built on creativity, sustainability, and innovation. At LIXIL, you'll find a home for your ambition – a place to grow, contribute, and make a difference.