Area Manager

RSPB; Telford; Hybrid; GBP 30,000 - 33,000; Full time

Job summary

A leading conservation organization is seeking an Area Manager for Membership Fundraising in the West Midlands. The role requires strong leadership qualities to manage a team focused on ethical fundraising. The position offers flexibility in working conditions, company benefits, and the opportunity to make a significant impact on conservation efforts. Candidates must have proven team management experience, excellent communication skills, and a valid driver's license for regional travel.

Benefits

Help with relocation costs

Company van for work-related travel

26 days annual leave plus bank holidays

Access to Employee Assistance Programme

Discounts on RSPB retail

Pension match up to 7%

Cycle-to-work scheme

Qualifications

• Proven experience managing high-performing teams in a public engagement environment.
• Valid driver's license and ability to travel without public transport.
• Strong leadership skills with the ability to motivate others.
• Excellent communication skills.

Responsibilities

• Lead and develop a team of Membership Fundraisers.
• Monitor and analyse KPIs for fundraising performance.
• Engage with stakeholders to create collaborative fundraising opportunities.
• Participate in fundraising activities to lead by example.

Skills

Leadership and coaching skills

Interpersonal and communication skills

Organizational and planning skills

Experience in public engagement

Job description

Area Manager - Membership Fundraising

(Birmingham / West Midlands)

Reference : NOV20255773

Location : Flexible in West Midlands, including Shropshire & Worcestershire

Contract : Permanent

Hours : Full-Time, 37.5 Hours per week

Salary : £30,075 - £32,108 Per Annum

Benefits : Help with Relocation Costs

We’re looking for an inspiring and results-driven Regional Performance Manager (Face-to-Face Fundraising Area Manager) to lead our team of passionate membership fundraisers across the West Midlands, including Shropshire and Worcestershire.

Your leadership will be key to driving our mission forward - helping to grow RSPB membership while maintaining the highest standards of ethical fundraising.

About the Role

As Area Manager, you’ll lead and develop a team of up to eight Membership Fundraisers, coaching them to achieve ambitious fundraising targets and deliver exceptional engagement experiences.

You’ll work closely with RSPB reserves across your region, including regular visits to RSPB reserves such as Sandwell Valley and Middleton Lakes, and take a lead role in coordinating national events such as shows at the NEC, ensuring every opportunity to inspire people to support nature is maximised.

This is a hands‑on role - you’ll regularly be out in the field alongside your team, leading by example, supporting, coaching, and motivating them to perform at their best.

Given the nature of the role, regular travel across the region is essential, and applicants will need a full UK driving licence or be able to demonstrate how they can effectively reach all areas of the region.

Key Responsibilities

• Leadership & Coaching: Recruit, train, and develop a high‑performing team of Membership Fundraisers. Foster a positive, inclusive culture that reflects RSPB values.


• Performance Management: Monitor and analyse KPIs such as membership volume, average donation, Gift Aid uptake, and attrition. Use coaching and feedback to drive continuous improvement.


• Operational Oversight: Manage day‑to‑day logistics, ensuring compliance with fundraising regulations and organisational standards.


• Stakeholder Engagement: Build strong relationships with internal and external stakeholders, including Reserve Managers, to create collaborative opportunities for fundraising.


• Hands‑On Fundraising: Lead by example through active participation in field fundraising and public engagement.


• Flexibility: Regular travel across the West Midlands and wider region, including weekend work and occasional national travel to support events.

What we need from you

Essential

• Proven experience managing high-performing teams in a public engagement environment - i.e. Sales or Fundraising / Retail


• Valid drivers licence and be able to reach the aforementioned locations without the use of public transport


• Strong leadership and coaching skills with the ability to inspire and motivate others.


• Excellent interpersonal and communication skills.


• Strong organisational and planning skills with the ability to balance multiple priorities.


• Confidence in giving and receiving feedback constructively.


• Understanding of leadership frameworks such as SMART objectives, situational leadership, and root cause analysis.

Desirable

• Familiarity with the RSPB’s mission and values.


• Knowledge of ethical fundraising practices and relevant codes of conduct.

What’s in it for You

• Vehicle: Company van provided for work-related travel (work use only, all expenses covered).


• Leave: 26 days annual leave plus bank holidays and one additional paid volunteering day per year.


• Flexible Working: Hours can be tailored to suit individual needs.


• Wellbeing Support: Access to a free 24-hour Employee Assistance Programme for you and your close family.


• Discounts: 20% off RSPB retail (in-store and online) plus holiday booking discounts.


• Pension: RSPB matches pension contributions up to 7%.


• Green Benefits: Cycle‑to‑work scheme and green loans.

Additional Information

• Contract: Full-time (37.5 hours per week)


• Location: Hybrid - primarily field-based across the West Midlands


• Relocation support may be available for the right candidate – you will be able to discuss relocation at the next stage.

Closing date : 23 : 59, Saturday, 3rd January 2026.

Interviews : Expected to take place week commencing 12 January 2026 (14th-16th January).

Please note : We reserve the right to close this advert at any time once sufficient applications have been received.

Interested?

If you would like to find out more, please click the apply button. You will be directed to our website to complete your application for this position.

The RSPB is an equal opportunities employer. This role is covered by the Rehabilitation of Offenders Act 1974.

This role is not eligible for UK Visa Sponsorship – the successful applicant will need to have a pre‑existing Right to Work in the UK in order to be offered an employment contract.

In order to apply you will be required to upload a CV and complete an application form where you will have the opportunity to explain how you meet the essential criteria listed above.

No agencies please.

We are committed to developing a diverse and inclusive RSPB where everyone feels valued, supported, and empowered to be their full selves. To help us build a world richer in nature, we need more and more diverse people on nature’s side.

People of colour and disabled people are currently underrepresented in the conservation sector. We particularly encourage applications from these groups. Please contact us to discuss any additional support you may need to complete your application.