Apprenticeship Programme Lead (Marketing Programmes Level 4 & 6). Job in Maidstone Education & [...]

Kent Business College; Maidstone; Hybrid; GBP 45,000; Full time

Job summary

A leading training provider in Maidstone is seeking an Apprenticeship Programme Lead to manage Marketing Level 4 & 6 programmes. The role combines teaching and programme leadership, with flexibility in working hours and a base salary of £45,000 plus performance-based adjustments. Ideal candidates will have hands-on APTEM experience and strong knowledge in marketing strategies.

Benefits

Private healthcare (post probation)

Flexible remote working

Workplace pension

Qualifications

• Demonstrable experience building and updating Training Plans in APTEM.
• Strong experience with EPA/gateway processes.
• Commitment to Safeguarding and UK GDPR.

Responsibilities

• Deliver Marketing Level 4 & 6 apprenticeship programmes.
• Lead coaching/tutoring team for learner achievement.
• Manage compliance with awarding body rules.

Skills

Hands on APTEM experience

Teaching/coaching experience

Knowledge of marketing strategy

Excellent communication

Education

CIM Level 6 or relevant Marketing degree

Tools

APTEM

Microsoft 365

Google Workspace

Job description

About Kent Business College (KBC)

Kent Business College (formerly IBIS Consultancy) is a fast-growing training provider delivering high-quality professional and apprenticeship programmes across the UK and internationally. We are an approved centre for CIM, APM, and PMI qualifications, delivering excellence through expert-led, flexible learning.

We are expanding our CIM (Chartered Institute of Marketing) Apprenticeship provision at Level 4 (Marketing Executive) and Level 6 (Marketing Manager) and are seeking an experienced and motivated professional to join our academic team.

Job Description

Title: Apprenticeship Programme Lead (Marketing Programmes - Level 4 & Level 6)

Department: Apprenticeships & Professional Programmes

Reports to: Managing Director / Head of Programmes

Direct reports: Marketing Coaches (employees) and Freelance/Associate Marketing Tutors

Contract type: Full time, 40 hours per week (flexible scheduling)

Work location: Hybrid. Face to face meetings/events at the Maidstone office (as required) and regular employer site visits. Travel costs reimbursed per policy.

Salary: £45,000 base per annum plus outcome based adjustment (+£20 per passed learner / £5 per withdrawn learner) across all Marketing programmes.

Role Purpose

Own the end to end delivery and performance of Marketing Level 4 & 6 apprenticeship programmes (and related CIM modules), combining hands on teaching/coaching with programme leadership. Lead the coaching/tutoring team, ensure curriculum and LMS readiness, drive learner achievement and employer satisfaction, and maintain compliance with awarding body/EPAO and funding requirements.

Role Composition & Working Pattern

• Weekly hours: 40 h/week (flexible, averaged across the academic cycle).
• Allocation: Teaching/Coaching 24 h/week; Programme Leadership 16 h/week.
• Flexibility is required around assessment/EPA peaks, audits and employer events.

Key Responsibilities

A. Teaching and Coaching (Approx. 24- 30 h/week)

1. Teach/coach Marketing L4 & L6 learners (online and occasional in person); typical teaching contact 10 h/week.
2. Caseload management: hold monthly 1:1 reviews for ~40 learners (60 min each; none
3. Marking & feedback: return assessed work within 1 week with actionable, criteria mapped feed forward.
4. Tripartite reviews: plan and conduct quarterly tripartites with learners and line managers (integrated into the monthly review cycle where appropriate).
5. EPA - Registration: complete gateway checks and register apprentices with the EPAO on time; brief and book EPA components.
6. APTEM Training Plans (create & update): build, update and quality assure Training Plans in APTEM (KSB mapping, OTJ profiling, monthly review updates, evidence and e signatures); keep MIS/LMS/APTEM records current within 48 hours.
7. Information sessions & workshops: deliver induction, skills bootcamps, revision/EPA briefings and programme events (online and face to face).
8. Weekly social content: post one short video/reel per week on approved channels (may be clipped from class), following brand, safeguarding and GDPR rules.

B. Programme Leadership & Team Management (Approx 16 to 8 h/week)

1. Lead coaches & manage freelancers: set objectives, run monthly huddles and quarterly 1:1s; ensure cover; approve timesheets.
2. Fair allocation & timetabling: publish FTE weighted teaching/caseload allocations 10 working days before delivery; maintain cover rota; keep within contact hour caps.
3. Quality assurance: run/attend standardisation on the second Monday of each month; complete observations and IQA sampling; close actions promptly.
4. Employer engagement: coordinate and conduct face to face workplace visits (FT guide 10 per month; pro rata 5/month at 0.6 FTE), capturing actions and follow ups within 48 hours.
5. Programme performance management: own the KPI pack (pass/achievement, retention/withdrawals, satisfaction, complaints, SLA adherence) with monthly reporting and improvement plans.
6. Compliance & audit readiness: uphold safeguarding/Prevent, UK GDPR and awarding body/EPAO/ESFA rules; maintain complete audit trails.

C. Curriculum Development Support & LMS Readiness

1. Co develop and update curriculum for Marketing L4 & L6: schemes of work, lesson plans, assessment briefs/rubrics, quizzes and videos; align to KSBs/EPA requirements and current industry practice.
2. Week ahead readiness: ensure all materials for the next teaching week are QA'd (accuracy, accessibility, brand) and live on the LMS 5 working days before delivery; maintain version control and a change log.
3. Teacher enablement: provide quick start notes or short how to clips; gather teacher feedback and feed into continuous improvement cycles.

Success Measures (KPIs & Service Levels)

• Teaching quality: observations Good or better 90%; zero critical QA defects (brief/rubric).
• Marking timeliness: 95% within 5 working days; 100% within 7 calendar days.
• Learner reviews: 100% monthly coverage; avg 60 min; none without agreement.
• Standardisation: 100% attendance (or authorised catch up within 5 working days).
• Curriculum/LMS readiness: 100% of next week materials live 5 working days in advance; 100% new videos captioned.
• Employer engagement: 10 F2F visits/month (FT) (or 5/month at 0.6 FTE), reports in 48 hours; employer satisfaction 4.3/5.
• Outcomes: First sit pass rate 85% (or provider target) and on time achievement to target.
• Retention/withdrawals: at/under agreed ceiling or 10 pp YoY reduction; interventions logged for 100% of at risk learners; exit summaries within 5 working days.
• APTEM compliance: 100% Training Plans built within 10 working days; monthly reviews recorded; OTJ variance actions within 10 working days.
• Communications: 95% of emails/messages acknowledged within 2 working days.
• Weekly reel/video: 90% weekly compliance; brand/safeguarding/GDPR compliant.

Person Specification

Essential

• Hands on APTEM experience: demonstrable recent experience building and updating Training Plans in APTEM, including KSB mapping, OTJ profiling, monthly review logging, evidence upload and e signatures, plus generating reports for audits.
• Qualification: CIM Level 6 (or higher) or a relevant Marketing degree.
• Proven teaching/coaching experience in apprenticeships.
• Strong knowledge of marketing strategy, digital marketing and campaign planning.
• Strong experience with EPA/gateway, KSBs and EPAO processes.
• Experience leading tutors/coaches or coordinating programmes; workforce planning and observation/IQA exposure.
• Confident with LMS/MIS, Microsoft 365/Google Workspace; accurate record keeping and KPI reporting.
• Excellent communication and stakeholder management; able to travel to Maidstone and employer sites (Local Region).
• Commitment to Safeguarding/Prevent, UK GDPR, EDI and Health & Safety.

Desirable

• Teaching qualification (e.g., PGCE/CertEd/AET/DET).
• EPAO/CIM assessor, moderator or IV experience.
• Advanced APTEM skills (e.g., template/admin configuration, exports, dashboards) and familiarity with other platforms (e.g., OneFile, Smart Assessor).
• Content creation skills for micro learning/reels (basic editing/captioning).
• Experience with ESFA funding rules and audit trails.

Safeguarding, Vetting & Compliance

Employment is subject to Right to Work checks and an enhanced DBS plus satisfactory references. Mandatory training (Safeguarding/Prevent, Data Protection, Information Security, Health & Safety) must be completed and kept current.

Benefits

• £45,000 base salary + monthly outcome based adjustment (+£20 per pass / £5 per withdrawal).
• Workplace pension, private healthcare (post probation), travel expense reimbursement per policy, flexible remote working, CPD.

Flexibility

This Job Description outlines core duties; reasonable related duties may be assigned to meet operational needs. KPIs and workload expectations may be adjusted (with notice) to reflect awarding body or regulatory changes and cohort size/mix.