App Marketing Manager

FREE NOW; City Of London; Hybrid; GBP 45,000 - 65,000; Full time

Job summary

A leading mobility service provider is looking for a Digital Marketing professional to plan and manage app marketing campaigns. Candidates should have over 3 years of relevant experience, a data-driven mindset, and hands-on experience with major app marketing platforms. This role offers flexible working arrangements and opportunities for professional growth.

Benefits

Flexible working arrangements

LinkedIn Learning

Health Insurance

Sabbatical & special leave policies

Qualifications

• 3+ years of relevant experience in Digital Marketing.
• Hands-on experience with major app marketing channels.
• Ability to analyze large data sets.

Responsibilities

• Plan, implement and manage digital app marketing campaigns.
• Optimize campaign performance on various platforms.
• Collaborate with analytics teams to understand KPIs.

Skills

Digital Marketing experience

Data driven mindset

Campaign optimization

Experience with MMP

Audience analysis

Tools

Google Ads

Apple Search Ads

TikTok

Snapchat

Job description

Location: We are flexible! Come and join us either in Hamburg, Berlin, Barcelona, Dublin or London.

FREENOW empowers smarter mobility decisions helping people to move freely and cities to thrive.

Be ready to work in a multinational, diverse, highly motivated and collaborative team who strives for excellence and likes to have fun. Are you ready for your next ride?

YOUR DAILY ADVENTURES WILL INCLUDE:

• Plan, implement and manage digital app marketing campaigns covering all funnel stages: awareness, acquisition and re-engagement
• Develop and execute digital media strategies and plans to achieve our awareness and performance targets
• Be responsible for optimising campaign performance on several app advertising platforms (e.g. Google, Apple search ads, Meta, TikTok, Snapchat, Moloco and others)
• Collaborate with our Marketing Analytics teams to understand the full customer journey funnel as well as all relevant KPIs within our dashboards for analysis and optimisation
• Analyse audience cohorts to share performance insights on ROAS, retention and CLV.
• Evaluate creatives critically and discuss new creative testing ideas with our creative team aimed at improving performance
• Drive digital marketing projects and identify cross-country channel opportunities (testing publishers, new tools and exploring AI use cases for the team)

TO BE SUCCESSFUL IN THIS ROLE:

• 3+ years of relevant experience in Digital Marketing
• Hands on experience setting up and optimising digital app marketing awareness and performance campaigns on all major app marketing channels including Google, Apple Search Ads, Tiktok, META, Snapchat and others
• Data driven mindset with ability to analyse large data sets to derive insights and optimise your digital marketing campaigns
• Experience working with a majorMMP (Appsflyer,Adjust,Singular) and the tools they offer around fraud prevention, audience building and cohort analysis
• Knowledge of app marketing tracking capabilities and industry best practices through (i.e: SKAdNetwork, ATT, App Conversion tracking, Fraud Prevention,Incrementality testing,ROAS optimisation)
• Experience collaborating with creative teams to generate new creative testing ideas to improve performance

BENEFITS & PERKS IN A NUTSHELL:

• Flexible working arrangements
• LinkedIn Learning
• Sabbatical & special leave policies
• WeRoad partnership
• Birthday, 24th + 31st December off
• Short term EU work policy
• Mobility Credit
• Health Insurance
• Employee assistance program
• Plus more local benefits depending on your work location!

DIVERSITY, EQUITY & INCLUSION:

Freenow is an equal opportunity employer and we consider qualified applicants regardless of race, religion, national origin, gender, gender identity, sexual orientation, disability or age. We want you to grow and evolve, bring your true self to work.

SEE WHAT OUR AWESOME COLLEAGUES SAY ABOUT US:

ABOUT FREENOW:

We are Freenow, the European taxi app with the broadest multi-mobility offering, available in 9 markets and over 180 cities. Our app gives millions of passengers the freedom to move with a wide choice of services including taxis, private hire vehicles, carsharing, car rental, e-scooters, e-bikes, e-mopeds and public transport.Headquartered in Hamburg and led by our CEO Thomas Zimmermann, we are on a mission to make urban mobility more efficient, sustainable and inclusive.Since July 2025 we have been part of Lyft, a global mobility platform connecting riders and drivers for billions of rides across North America and Europe. Together we are building a more caring and connected world, creating new opportunities for innovation, growth and impact.