Anthropologie - Digital Marketing Manager

URBN; City Of London; On-site; GBP 60,000 - 80,000; Full time

Job summary

A major retail company in London is seeking a Digital Marketing Manager to lead and optimize digital marketing strategies across various channels, ensuring alignment with business goals. The ideal candidate will have a robust background in online marketing, proven project management experience, and strong leadership skills. This role includes managing both internal teams and external agencies to drive growth and improve ROAS.

Benefits

Work-life balance

Flexible start and finish times

Bring your dog to work

Employee Assistance program

Private Medical Insurance

Up to 40% off at all URBN Brands

Cycle to work scheme

Continued learning and development

Qualifications

• Experience managing multiple online marketing activities.
• Ability to influence through best practices and ROAS.
• Experience in managing a team.

Responsibilities

• Support the Head of Digital Marketing in strategy development.
• Manage external digital marketing agencies.
• Forecast channel traffic, spend, and efficiency.
• Deliver on investment targets across paid channels.
• Optimize performance across marketing channels.

Skills

Project management experience

Confident in online marketing

Strong leadership skills

Ability to analyze marketing campaigns

Excellent communication skills

Job description

About Us

Founded in 1992, Pennsylvania, USA, by current URBN chairman and president Dick Hayne, Anthropologie was named after his college major (with a decidedly French twist) Anthropologie, which now operates over 200 stores worldwide, has evolved into a leading one‑of‑a‑kind destination for those seeking a curated mix of clothing, accessories, gifts and home décor to reflect their personal style. In 2009 the brand launched its first store in London and now has over 18 stores in the UK and Europe.

Role Summary

We are looking for a highly skilled Digital Marketing Manager with a proven track record of driving growth across Paid Search, Paid Social, Display, Affiliates and SEO in the UK and wider European markets. This is a pivotal role within the business for improving ROAS and growing all digital marketing channels in line with business goals.

What You’ll Be Doing

• Supporting the Head of Digital Marketing in the development, management and execution of the Anthropologie EU digital marketing strategy
• Management of external digital marketing agencies, ensuring delivery of channel strategy and performance through challenging partners on performance & areas for opportunities
• Support the Head of Digital Marketing with forecasting channel traffic, demand, spend and efficiency
• Manage daily, weekly, monthly, and ad hoc reporting to deliver growth across marketing channels and strategic priorities
• Deliver on clear investment targets across paid channels, ensuring spend & efficiency is aligned to forecasts
• Through analysis, seek opportunities to drive growth & optimise performance across marketing channels
• Manage in‑house paid social marketing, through ad planning, optimised investment and review of ad performance.
• Partner with the organic social team on the paid social strategy and cross‑funnel budget
• Manage the marketing feeds and work with agency on optimisations
• Manage Affiliate tenancy and commission opportunities, in line with our marketing calendar
• Work closely with the online trading, brand marketing and buying teams to ensure ads and product focuses are aligned with business priorities and trends
• Partner with the ecommerce trading and web production team on SEO recommendations and optimisations
• Management of the Digital Marketing Assistant
• Identify and driver opportunities to grow Digital Marketing channels through new vendors and projects
• Attend weekly, monthly and ad hoc trade meetings, presenting trade and highlighting opportunities to further grow the business

What You’ll Need

• Project management experience
• Confident in all areas of online marketing, with experience in managing multiple activities.
• A confident communicator and willing to influencer through best practice and ROAS
• Ability to analyse marketing campaigns and present strategies based on results
• Strong leadership skills and experience with managing a team
• Ability to multi‑task and delegate
• Build strong relationships with internal and external stakeholders

The Perks

• Work‑life balance:
• Flexible start and finish times
• Bring your dog to work
• Wellbeing:
• Employees Assistance program to support with mental, physical and financial health
• Fully equipped free gym and on‑site wellness room in Brick Lane and 50% discount off external gym memberships
• Private Medical Insurance
• Employee Discount:
• Up to 40% off at all URBN Brands
• Community:
• One paid day to either volunteer or fundraise for a charity of your choice
• Travel:
• Cycle to work scheme, season ticket loan
• Continued Development:
• We offer structured support within the business alongside continued learning and development

Equal Opportunity Statement

URBN is an Equal Opportunities Employer committed to diversity and inclusion. We provide equal employment opportunities regardless of age, sexual orientation, sex, gender reassignment, pregnancy, marital status, religion, race, or disability. We base all our employment decisions on merit, job requirements and business needs.