Analytics Manager - Marketing

Micheldever Group; Southam CP; Hybrid; GBP 55,000 - 75,000; Full time

Job summary

Micheldever Group is seeking a commercially driven Analytics Manager to lead the Marketing analytics team across Protyre, MTS, and tyre brands. The role balances hands-on analysis with people leadership, guiding a team of three while ownership of revenue growth workstreams is central.

You will elevate analytics from a data function to a strategic partner, partnering with Marketing, Digital, Brand and Operations to convert insight into action and measurable commercial impact.

Qualifications

• Progressed from junior to senior analyst and mentored colleagues.
• Strong commercial focus and ability to drive business impact.
• Data storytelling skills to persuade non-technical audiences.
• Comfortable working with SQL and modern BI tools.

Responsibilities

• Deliver hands-on analytics to answer real commercial questions across customer, product, and market performance.
• Lead, mentor, and develop a team of three analysts, prioritising workload and growth.
• Own revenue growth workstream: track market, measure campaigns, and shape pricing/promotions.
• Translate complex analyses into clear, compelling data stories for senior stakeholders.
• Collaborate with Marketing, Digital, Brand and Operations to turn data into action.
• Present commercially focused recommendations to leadership to drive decisions.
• Champion a shift to commercially driven analytics and measurable business value.

Skills

Leadership

Analytical thinking

Stakeholder management

Data storytelling

Mentoring

GDPR awareness

Tools

Power BI

Tableau

SQL

Job description

Micheldever Group is looking for a commercially driven, hands‑on Analytics Manager to lead our Marketing analytics team and help reshape how analytics drives value across the business — spanning our retail brand Protyre, our wholesale business MTS, and our portfolio of House & Premium tyre brands.

This is a role for a strong analyst who has grown from junior to senior level and is now stepping into leadership. You’ll split your time roughly 60% hands‑on analysis and 40% leading and developing a team of three, staying close to the data while raising the bar for what the team delivers. You’ll take ownership of our key revenue growth workstream, turning insight into commercial advantage.

Just as importantly, you’ll help change how analytics is seen internally — moving us from a “do‑it‑all data department” to a focused, commercially minded analytics function. Pipeline and ETL work now sits with our newly established BI team, freeing this role to concentrate on insight, impact, and decision‑making.

What you’ll be doing

• Delivering hands‑on analysis that answers real commercial questions across customer, product, and market performance.
• Leading, mentoring, and developing a team of three analysts — coaching their technical growth and helping them prioritise and manage their workload.
• Owning key revenue growth workstream: tracking the market, measuring campaign performance, and shaping pricing and promotional decisions.
• Turning complex analysis into clear, compelling data stories that influence decisions at every level.
• Partnering with Marketing, Digital, Brand, and Operations to turn data into action.
• Presenting commercially focused recommendations to senior stakeholders.
• Championing a shift toward commercially driven analytics and demonstrating the measurable value the team adds to the business.

What you’ll bring

• A track record of progressing from junior to senior analyst, with early experience leading or mentoring two or three colleagues.
• Strong commercial acumen and a genuine focus on business impact — you can point to decisions you’ve influenced and proven, measurable value you’ve added, not just reports you’ve produced.
• Strong data‑storytelling skills — able to make data engaging and persuasive for non‑technical audiences.
• Confidence working hands‑on with data; comfortable in SQL and a modern BI tool (e.g. Power BI or Tableau).
• Excellent stakeholder management and the ability to translate analysis into commercial language.
• An awareness of data accuracy and GDPR good practice.
• We care far more about the impact you’ve delivered than the specific tools you’ve used.

Micheldever Tyre Services (MTS) was founded in 1972 as a part‑time venture providing car servicing and tyres. Today, Micheldever Group is the fastest growing wholesaler, distributor and retailer of tyres in the UK, selling six million tyres nationwide, (20 percent of the total UK market) and employing approximately 2100 employees - company wide. To support this business, we have built a wholesale distribution network of 14 sites around the UK supplying over 6,000 retailers and our own retail chain Protyre which is consistently growing. This is achieved by skilled, focused and determined teams across 1 central distribution and 13 warehouse operations nationwide.