Analytics Director

Bav Group México; Greater London; Hybrid; GBP 60,000 - 90,000; Full time

Job summary

VML, a WPP agency, seeks a Senior Social Insights Manager to turn social data into clear, actionable insight. You will explore audience behaviour, cultural trends and the evolving social landscape.

You’ll thrive in a fast-paced, collaborative environment, working with strategists to develop data-driven work for current clients and new business prospects, creating client-facing dashboards and clear narrative reports.

Qualifications

• Long-term expertise in social listening & digital analytics, with proven ability to impact social strategy.
• Strong knowledge of social media vendors for listening, trend spotting and audience research.
• Great expertise with social media measurement tools and platforms.
• Preferred: experience in pulling insights from multiple regions.

Responsibilities

• Collating and processing high volumes of social-first performance data.
• Monitoring and reporting on performance from campaigns and always-on activities.
• Distilling clear actions and insights from data, making recommendations and presenting findings to clients.
• Crafting clear performance analyses and narratives in reporting.
• Closely working with strategists to develop data-driven work for current clients and new business prospects.
• Creating social dashboards to aid and manage reporting, updating in real time for client needs.

Skills

Social listening

Digital analytics

Social media measurement

Regional insights

Stakeholder communication

Tools

Brandwatch

Sprinklr

Talkwalker

Job description

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Who We Are

VML, part of WPP, is a leading creative company that combines brand experience, customer experience, and commerce, creating connected brands to drive growth. VML is celebrated for its innovative and human first, award-winning work for blue chip client partners including AstraZeneca, Colgate-Palmolive, Dell, Ford, Microsoft, Nestlé, The Coca-Cola Company, and Wendy's. The agency is recognized by the Forrester Wave™ Reports, as a Leader among Marketing Creative and Content Service Providers, Commerce Services, Global Digital Experience Services, Global Marketing Services and, most recently, Marketing Measurement & Optimization. In addition, VML’s specialist health network, VML Health, is one of the world’s largest and most awarded health agencies. VML’s global network is powered by 26,000 talented people across 55+ markets, with principal offices in Kansas City, New York, Detroit, London, São Paulo, Shanghai, Singapore, and Sydney.

About WPP

WPP is the trusted growth partner for the world’s leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company – powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. For more information, visit WPP.com.

Analytics Director

Company: VML

Hybrid working: Working from home / Sea Containers office, London, SE1

Who We Are

At VML, we are a beacon of innovation and growth in an ever-evolving world. Our heritage is built upon a century of combined expertise, where creativity meets technology, and diverse perspectives ignite inspiration. With the merger of VMLY&R and Wunderman Thompson, we have forged a new path as a growth partner that is part creative agency, part consultancy, and part technology powerhouse.

Our global family now encompasses over 26,000 employees across 150+ offices in 55-plus markets, each contributing to a culture that values connection, belonging, and the power of differences.Our expertise spans the entire customer journey, offering deep insights in communications, commerce, consultancy, CRM, CX, data, production, and technology. We deliver end-to-end solutions that result in revolutionary work.

Who We’re Looking For

We’re looking for an experienced Senior Social Insights Manager to help turn social data into clear, actionable insight.

You’ll be naturally curious and analytical, with a strong understanding of audience behaviour, cultural trends and the evolving social landscape. Comfortable working with complex data sets, you’ll be able to uncover meaningful insights and translate findings into clear recommendations that inform strategy and decision-making.

You’ll thrive in a fast-paced environment, work collaboratively across teams and confidently communicate insight-led thinking to both internal stakeholders and clients.

What You’ll Be Doing

• Collating and processing high volumes of social-first performance data
• Monitoring and reporting on performance, both from a campaign perspective and for always-on activity
• Distilling clear actions and insight through the data making recommendations and presenting findings in a clear, client-facing manner
• Crafting clear performance analysis and narratives in reporting
• Closely working alongside a team of strategists to develop data-driven work for both current clients and new business prospects
• Creating social dashboards to help aid and manage reporting across the agency. These will be client specific and update in real time to pull results efficiently
• Develop an agency proposition on reporting and ‘which metrics matter’, allowing us to advise our clients in the best way possible

What You’ll Need

• Long-term expertise in social listening & digital analytics, with proven ability to impact social strategy
• Strong knowledge of social media vendors ranging from listening, trend spotting and audience research.
• Great expertise with social media measurement tools and platforms
• Preferred: experience in pulling insights from multiple regions
• Exceptional organizational and time management skills.
• Strong attention to detail and the ability to build productive relationships with key partners.
• Digital curiosity and passion to learn new, rapidly evolving platforms and stay abreast of trends.
• Demonstrate critical thinking skills to think, plan and execute resourcefully across multiple tasks.
• Team-player; ability to work with all business divisions in a proactive manner while driving results.
• Adapts easily to changing situations and demonstrates flexibility in juggling priorities
• Demonstrates strong ability to understand and adapt to significant shifts impacting social media (e.g. algorithms reshaping social media landscape)

At VML, we are committed to fostering an all-inclusive work environment that is both rewarding and career-forward. Our Inclusion, Equity & Belonging initiatives, alongside the VML Foundation, reflect our dedication to giving back and making a positive impact in our communities and beyond. Our people are the heartbeat of our organization—creators, doers, innovators, makers, and thinkers—who drive not just marketing, but meaningful experiences that resonate in every action and interaction.

VML is a WPP Agency. For more information, please visitour website, and follow VML on our social channels viaInstagram,LinkedIn,andX.

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office an average of four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

WPP (VML) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

VML is a WPP agency (NYSE: WPP). For more information,please visit www.vml.com, andfollowalong on Instagram,LinkedIn, andX.