Analytics Associate Director (Marketing Measurement) - Media Agency

Silverdrum; Greater London; Hybrid; GBP 41,000 - 68,000; Full time

Job summary

Silverdrum is seeking an Analytics Associate Director (Marketing Measurement) to lead cross-channel campaign measurement for a flagship travel client. You’ll move beyond reporting to drive true marketing effectiveness across the full customer journey, supported by an award-winning analytics team.

You’ll shape measurement strategy, oversee Brand Lift, Conversion Lift and MMM studies, and translate complex insights for senior stakeholders.

Qualifications

• Experience in media analytics, marketing science or campaign measurement.
• Experience with Brand Lift, Conversion Lift, incrementality testing or MMM.
• Confidently presenting insights and influencing senior stakeholders.
• Strong analytical mindset with knowledge of statistics and experimental design.
• Proficiency in SQL; Python or R is advantageous.

Responsibilities

• Lead campaign measurement strategies across multiple digital media channels.
• Deliver insightful campaign analysis and recommendations to improve marketing effectiveness.
• Interpret outputs from MMM, Brand Lift and Conversion Lift studies to influence future investments.
• Build robust testing frameworks and measurement plans across brand and performance campaigns.
• Manage relationships with clients, media teams and third-party measurement partners.
• Present complex analytical findings in a clear, commercial and engaging way.
• Help evolve measurement frameworks and best practices across the analytics function.

Skills

Marketing science

Measurement

Analytics

Market research

Data science

Econometrics

Statistics

Experimental design

Presenting insights

Cross-functional collaboration

Tools

SQL

Python

R

Job description

Analytics Associate Director (Marketing Measurement)

London | Hybrid (3 days per week) | Up to £68,000 + benefits

Looking to move beyond reporting and into true marketing effectiveness? This is an opportunity to join a global media agency, partnering with one of the world’s leading travel and holiday rental brands to shape how marketing performance is measured across the full customer journey.

You’ll need experience in Marketing Science, Measurement, Analytics, Market Research, Data Science, Econometrics, Statistics, or a related field.

Hands-on experience with Brand Lift, Conversion Lift, Incrementality, or advertising effectiveness studies is required, as is the need for the individuals to confidently interpret campaign performance, incrementality, and broader measurement signals without significant senior guidance.

Why this role stands out

• Join an award-winning global analytics team at the forefront of marketing measurement
• Work across a flagship international travel and holiday rentals client with significant media investment
• Influence how campaigns are measured across Brand Lift, Conversion Lift, Campaign Analytics and MMM
• Highly consultative role with regular exposure to senior client stakeholders
• Access leading measurement tools, cloud technologies and a global analytics community with excellent career progression

The role

• Lead campaign measurement strategies across multiple digital media channels
• Deliver insightful campaign analysis and recommendations that improve marketing effectiveness
• Interpret outputs from MMM, Brand Lift and Conversion Lift studies to influence future investment decisions
• Build robust testing frameworks and measurement plans across brand and performance campaigns
• Manage relationships with clients, media teams and third-party measurement partners
• Present complex analytical findings in a clear, commercial and engaging way
• Help evolve measurement frameworks and best practice across the wider analytics function

Skills & experience

• Experience within media analytics, marketing science or campaign measurement, ideally in a media agency
• Strong understanding of campaign effectiveness methodologies including Brand Lift, Conversion Lift, incrementality testing and campaign analytics
• Confident presenting insights and influencing senior stakeholders
• Strong analytical mindset with knowledge of statistics and experimental design
• Experience using SQL plus either Python or R would be advantageous
• Comfortable managing multiple projects across cross-functional teams in a fast-paced environment