Amazon PPC Executive

Confidential; Milton Keynes; On-site; GBP 28,000 - 42,000; Full time

Benefits offered by this job

Casual dress

On-site parking

Regular social events

Private medical insurance

Gym membership discounts

Job summary

Confidential is seeking an Amazon PPC Executive in Milton Keynes to lead and optimise Amazon advertising campaigns. You will conduct keyword research, create and launch campaigns, craft compelling ad copy, and monitor bids to maximize ROI across budgets.

The role requires strong analytical skills, reporting capabilities, and a proactive approach to testing and iteration in a fast-paced marketing environment.

Qualifications

• Proven expertise in PPC advertising principles and best practices.
• Strong analytical skills to analyse campaign performance data and produce insightful reports.
• Knowledge of keyword research tools and techniques.
• Ability to write compelling and effective ad copy.
• Experience managing bid strategies and budgets for optimal campaign performance.

Responsibilities

• Conduct keyword research to identify relevant and high-traffic keywords for ad campaigns.
• Create and launch PPC campaigns on Amazon using tools such as Amazon Advertising Console.
• Write compelling ad copy that accurately represents the product and entices customers to click.
• Monitor and adjust bids to ensure optimal campaign performance while staying within budget.
• Analyse campaign data and make adjustments to improve performance, such as targeting and ad placement.
• Produce reports that clearly communicate campaign results and insights to the team.
• Conduct A/B tests to determine the most effective ad copy, keywords, and targeting strategies.
• Manage advertising budgets to align spending with business goals and objectives.
• Analyse competitor advertising campaigns to identify opportunities and threats.
• Stay up-to-date with industry trends and changes to Amazon's advertising platform.

Skills

Amazon PPC

Keyword research

Bid management

Ad copywriting

Campaign analytics

Reporting

A/B testing

Budget management

Cross-team collaboration

Industry trends

Tools

Amazon Advertising Console

SEMrush

Helium 10

Job description

Amazon PPC Executive

Location: Milton Keynes

Our client is looking for an Amazon PPC Executive to join their team on a full time permeant basis. As an Amazon PPC Executive, you will be at the forefront of managing and optimising Amazon advertising campaigns to drive traffic and sales. This role requires a blend of technical expertise, analytical skills, and strong communication abilities. You will play a pivotal role in the company's marketing efforts, ensuring that advertising campaigns are performing optimally and contributing to the business's success.

Key Duties and Responsibilities:

• Conduct keyword research to identify relevant and high-traffic keywords for ad campaigns.
• Create and launch PPC campaigns on Amazon using tools such as Amazon Advertising Console.
• Write compelling ad copy that accurately represents the product and entices customers to click.
• Monitor and adjust bids to ensure optimal campaign performance while staying within budget.
• Analyse campaign data and make adjustments to improve performance, such as targeting and ad placement.
• Produce reports that clearly communicate campaign results and insights to the team.
• Conduct A/B tests to determine the most effective ad copy, keywords, and targeting strategies.
• Manage advertising budgets to align spending with business goals and objectives.
• Analyse competitor advertising campaigns to identify opportunities and threats.
• Stay up-to-date with industry trends and changes to Amazon's advertising platform.

Skills and Experience:

• Proven expertise in PPC advertising principles and best practices.
• Strong analytical skills to analyse campaign performance data and produce insightful reports.
• Knowledge of keyword research tools and techniques.
• Ability to write compelling and effective ad copy.
• Experience managing bid strategies and budgets for optimal campaign performance.
• Strong communication and collaboration skills to work effectively across various teams.
• Attention to detail to ensure campaigns are set up and managed correctly.
• A willingness to stay current with industry trends and changes.

Company Benefits:

• Casual dress
• On-site parking
• Regular social events including summer and end-of-year parties
• Spontaneous employee well-being treats
• Vouchers at Christmas to shop with the company
• Private medical insurance
• Gym membership discounts