Alibaba.com-marketing manager-London/Paris/Milan/Hamburg

Alibaba.com; England; Hybrid; GBP 50,000 - 75,000; Full time

Job summary

A leading e-commerce platform is seeking a marketing professional to localize and execute brand initiatives across Europe. This role involves planning integrated campaigns, managing multi-channel communications, and creating engaging content. The ideal candidate has 3–7 years of experience in brand marketing, fluency in English, and strong knowledge of social media and influencer marketing. This position offers visibility, growth opportunities, and access to innovative digital tools.

Benefits

High impact and visibility

Room to grow

Innovative environment

Diverse and collaborative team

Qualifications

• 3–7 years in brand/communications marketing in Europe.
• Proven success delivering integrated campaigns and product launches.
• Strong experience operating social and influencer channels.
• Excellent copywriting and creative briefing skills.

Responsibilities

• Localization and execution of marketing initiatives.
• Communication channel development and operations.
• Content creation and planning.

Skills

Brand communications marketing

Integrated campaign delivery

Social media management

Copywriting

Project management

Fluent English

Analytical skills

Job description

Join us to shape how our brand shows up across Europe. You will translate global direction into standout local programs that resonate with SMEs—delivering campaigns, launches, content, and events that build brand influence and drive measurable results. The role offers strong visibility, cross-market ownership (UK/FR/DE/IT)and room to scale ideas with solid resources and support.

Key Responsibilities

1. Localization and execution of marketing initiatives
   • Turn global positioning into local briefs, calendars, asset plans, and go-live schedules.
   • Plan and run integrated brand campaigns, promotional programs, events, and new product go-to-market (GTM) launches end to end.
   • Own the full workflow from planning through execution: creative development, content calendars, channel plans, distribution, and amplification.
   • Set and deliver communications KPIs; build brand awareness and consideration across Europe.
2. Communication channel development and operations
   • Build and operate a multi-channel matrix to reach SMEs: social (LinkedIn, TikTok, Instagram, X, YouTube), influencers/KOLs, communities, partner co-marketing, and offline touchpoints.
   • Maintain a consistent publishing cadence and keep channels performing.
   • Source, brief, and manage influencers and creators; negotiate deliverables; track and optimize performance.
   • Pilot new channels and formats; run test-and-learn programs and scale what works.
   • Tap into local trends to boost reach, engagement, and shareability.
3. Content Creation and Planning
   • Understand popular content formats in local markets, tapping into trending topics to create engaging and creative brand communication content that enhances communication efficiency with target audiences.

Qualifications

• 3–7 years in brand/communications marketing in Europe, with multi-country execution experience.
• Proven success delivering integrated campaigns, product launches, and events end to end.
• Strong experience operating social, influencer/KOL, community, co-marketing, and offline event channels.
• Excellent copywriting and creative briefing skills; comfortable producing social-first and short-form video content.
• Proficient with analytics and marketing platforms; comfortable using AI tools to improve efficiency and creativity.
• Fluent English; an additional European language (French, German, or Italian) is a plus.
• Strong project and vendor management; bias for action and speed; ability to drive alignment and hit deadlines.
• Self-starter with strong ownership and collaboration skills; willing to travel across Europe as needed.

Why Join Us

• High impact and visibility: lead flagship activations across key European markets.
• Real room to grow: scale winning ideas with strong resources and cross-functional support.
• Innovative environment: access to leading digital and AI capabilities.
• Diverse, collaborative team: work with global talent in a transparent, low-politics culture.