Aisle 8 - Fashion PR Manager (London)

Diary Directory Limited; City Of London; On-site; GBP 40,000 - 60,000; Full time

Job summary

A London-based communications agency is seeking a Fashion PR Manager to lead creative campaigns for high-profile brands. The ideal candidate will have over 5 years of fashion PR experience, strong media relationships, and exceptional storytelling skills. You will collaborate with dynamic teams to elevate brand visibility and deliver impactful results. If you thrive in a fast-paced, creative environment and have a passion for fashion, this role is for you.

Qualifications

• 5+ years' experience in fashion or lifestyle PR, influencer, or communications roles.
• Strong understanding of the media landscape.
• Proven success in securing impactful coverage.

Responsibilities

• Develop and execute PR strategies to enhance brand visibility.
• Write and oversee press materials for effective communication.
• Secure standout media coverage across various platforms.
• Lead on fashion events and activations with precision.
• Collaborate with cross-functional teams for integrated campaigns.

Skills

Fashion PR experience

Media relationships

Storytelling

Campaign analysis

Team collaboration

Job description

We're looking for a Fashion PR Manager to join our growing team and lead standout campaigns for some of the industry's most exciting brands. In this role, you'll:

• Craft compelling PR and media strategies that cut through the noise.
• Build lasting relationships with journalists, editors, and influencers.
• Deliver press events, activations, and creative moments that spark conversation.
• Ensure every campaign tells a story and delivers measurable results.

It's a fast‑paced, collaborative environment for someone who's equally creative and commercial, strategic and hands‑on, confident and curious.

What You'll Be Doing

• Develop and execute PR strategies that align with client goals and elevate brand visibility.
• Write and oversee engaging press materials, from releases and media alerts to editorial features.
• Secure standout coverage across print, digital, and broadcast media.
• Lead on fashion events, launches, and activations with polish and precision.
• Collaborate with influencer, content, and digital teams to deliver integrated campaigns.
• Analyse and report on campaign performance, offering insights and recommendations.
• Support and mentor junior colleagues, sharing knowledge and inspiring creativity.

Are you a storyteller who knows how to make brands part of the cultural conversation? Do you live and breathe fashion, thrive on creativity, and love seeing your ideas come to life? Are you ready to take the next step in your PR career, shaping narratives, building relationships, and creating moments that move the dial?

Qualifications

• 5+ years' experience in fashion or lifestyle PR, influencer, or communications roles.
• A strong understanding of the media landscape and a valuable network of contacts.
• Proven success in securing coverage that delivers real impact.
• Exceptional writing, editing, and storytelling skills.
• Highly organised, detail‑driven, and confident managing multiple projects.
• A collaborative, energetic team player who thrives in a creative environment.

Aisle 8 is a London‑based communications agency that tells stories, creates moments, and builds communities with commercial impact. We help brands thrive in today's fast‑moving landscape through strategy, positioning, content, and our influential network. Founded in 2014, we're a team of passionate, agile, and dynamic communications experts with deep roots in the fashion, beauty, and consumer lifestyle sectors. Our 360° approach spans PR, influencer and VIP partnerships, social and digital strategy, content creation, affiliate marketing, and events, offering brands seamless, full‑spectrum communications support. We launch, grow, and transform brands into everyday luxuries — driving awareness, affinity, and action. At Aisle 8, we don't just follow trends — we shape them.