AI Product Manager

Forward Role; Greater London; Hybrid; GBP 70,000 - 110,000; Full time

Benefits offered by this job

London, hybrid (1-2 days in office)

27 days annual leave + holidays

Early finish on Fridays

Development days on company courses

Charity days

Private medical insurance

Wellhub (EAP)

Cycle to Work

Job summary

Forward Role is partnering with a top UK AI training provider to appoint an AI Commercial Product Manager. You will identify commercially viable AI learning opportunities, validate them, and turn them into propositions ready for development and market launch.

You’ll coordinate with Portfolio Directors, Curriculum Managers and Sales, Marketing and Delivery teams to ensure offerings meet market demand and drive growth in AI learning solutions.

Qualifications

• Experience in Product Management, Portfolio Management or related commercial role.
• Track record of spotting market opportunities and turning customer needs into successful products or services.
• Hands-on market research, competitor analysis and customer discovery.
• Experience building business cases and assessing commercial viability of new products.
• Solid grasp of full product lifecycle from concept to launch and ongoing improvement.
• Experience collaborating with Sales, Marketing, Delivery, SMEs and senior stakeholders.
• Ability to use market trends, customer feedback and performance data to guide decisions.
• Strong commercial awareness across revenue growth, profitability and ROI.
• Excellent communication and stakeholder management skills.
• Ability to juggle multiple priorities as markets shift.

Responsibilities

• Identify AI learning opportunities across technologies, roles, industries, and business functions.
• Analyse customer buying trends and future skills needs.
• Assess competitor offerings, pricing, positioning and product strategies.
• Track adoption of AI foundations, engineering frameworks, and enterprise AI platforms.
• Test commercial feasibility of new AI programmes across formats (instructor-led, apprenticeships, digital).
• Prioritise cross-portfolio opportunities and keep portfolio aligned with market demand.
• Turn validated opportunities into well-defined product propositions and go-to-market plans.
• Define audiences and channels; collaborate with Sales and Marketing to land offerings.

Skills

Product management

Market research

Stakeholder management

Commercial thinking

Go-to-market

Pricing strategy

Proposition development

Industry analysis

Communication

Job description

Our client is one of the UK's leading tech and AI training providers, working with many of the UK's and the world's largest organisations. Now they're building out their AI portfolio and need an AI Commercial Product Manager to find the next opportunities and get them to market.

You’ll sit at the centre of a matrix structure, working hand in hand with Portfolio Directors and Curriculum Managers who own product strategy in each portfolio. Your job is to find the commercially viable AI learning opportunities, prove them out, and turn them into propositions ready for development and launch.

You’ll be the link between market demand, product development and the go-to-market teams. Sales, Marketing, Delivery, vendor partners and subject matter experts. Lots of stakeholders, one clear focus: AI learning products that sell.

What You’ll Be Doing

Find the Opportunities

• Spot new and shifting AI learning opportunities across technologies, roles, industries and business functions
• Get under the skin of customer buying trends and future skills needs
• Analyse competitor offerings, pricing, positioning and product strategies
• Track adoption of foundation models, AI engineering frameworks, agentic AI, multimodal AI and enterprise AI platforms

Build the Business Case

• Test the commercial feasibility of new AI programmes across instructor-led learning, apprenticeships and digital, before any investment is made
• Prioritise cross-cutting and multi-portfolio opportunities
• Keep the portfolio aligned to where the market and customer demand are heading

Shape Propositions and Take Them to Market

• Turn validated opportunities into well-defined product propositions
• Define clear audiences and channels, and work with Sales and Marketing to land them with clients
• Support new partnerships with AI vendors
• Monitor product performance after launch and find routes to enhance and expand

Keep the Business Informed

• Watch the AI market for new technologies, platforms and industry developments
• Produce regular market intelligence reports that steer portfolio direction

What We’re Looking For

Must-Have:

• Experience in Product Management, Portfolio Management, Product Marketing or a related commercial role
• A track record of spotting market opportunities and turning customer needs into successful products or services
• Hands-on market research, competitor analysis and customer discovery
• Experience building business cases and assessing the commercial viability of new products
• A solid grasp of the full product lifecycle, from concept to launch and ongoing improvement
• Experience working with Sales, Marketing, Delivery, SMEs and senior stakeholders
• Confidence using market trends, customer feedback and performance data to make product decisions
• Strong commercial awareness across revenue growth, profitability and ROI
• Excellent communication, stakeholder management and presentation skills
• The organisation to juggle multiple priorities while the market keeps shifting

You’ll Stand Out If You:

• Come from Learning & Development, technical training, EdTech or professional skills development
• Know the AI landscape: generative AI, LLMs, AI productivity tools, AI engineering or agentic AI
• Have worked with enterprise AI platforms such as Microsoft Copilot, ChatGPT Enterprise, Claude, Gemini, AWS Bedrock or Azure AI
• Have built products for specific industries, job functions or technology domains
• Are familiar with AWS, Microsoft Azure or Google Cloud
• Have worked with technology vendors or strategic partners
• Have supported go-to-market activity, product launches and sales enablement

What You’ll Get

• London, hybrid (1-2 days per week in the office)
• 27 days annual leave (4 used for the festive closure) plus bank holidays, with a holiday buying scheme
• Early finish at 4pm on Fridays
• 3 development days a year on the company’s own courses, plus access to their digital learning library and the option of a degree or Masters programme
• 2 charity days a year
• Private medical insurance at corporate rates and a Medicash plan
• Wellhub, Employee Assistance Programme and a Cycle to Work scheme