AI Lead

Framestore VR Studio; Greater London; On-site; GBP 90,000 - 120,000; Full time

Job summary

Framestore VR Studio in London seeks an AI Lead to drive Generative AI, real-time 3D and emerging tech adoption across advertising projects. You will mentor teams, collaborate with Creative Directors and clients, and shape production workflows for ambitious campaigns with constrained budgets.

You’ll bridge traditional VFX with next-gen tools, staying ahead of industry trends and guiding long-term AI strategy. This role is based at our London studio with hands-on leadership.

Qualifications

• Strong expertise with Generative AI tools, real-time 3D and traditional VFX techniques.
• Proven experience shaping visual direction for pitches, treatments and high-impact advertising projects.
• Excellent collaboration and mentorship skills for guiding cross-functional teams.
• Proactive approach to evaluating emerging platforms, services and creative technologies.

Responsibilities

• Lead the integration of Generative AI, real-time 3D and emerging technologies into workflows to enhance visual storytelling and production efficiency.
• Collaborate with Creative Directors, VFX Supervisors, Executive Producers and clients to concept and execute visually ambitious campaigns.
• Design and implement bespoke production workflows for pitch-winning, budget-sensitive projects.
• Identify opportunities to leverage non-traditional techniques in visualization and rapid prototyping to accelerate decision-making.
• Bridge traditional VFX methodologies with next-gen production tools for cross-department integration.
• Continuously evaluate new platforms and guide long-term strategy for the AI team.

Skills

Generative AI

Real-time 3D

VFX techniques

Mentorship

Collaborative

Job description

Framestore brings together world-class producers, artists, and technologists to craft visually striking work across advertising, episodic, and immersive productions. Our teams blend creative ingenuity with cutting-edge technology to deliver high-end visual effects, immersive storytelling, and premium content for global clients, brands, and broadcasters.

Framestore combines talent and technology to bring life to everything we create. Driven by creativity and inspired by the future, we set out every day to reframe the possible.

About the role

This is an existing role within our team. As an AI Lead, you'll act as a key creative and technical force within our studio, actively leveraging Generative AI tools, real-time 3D, and other emerging technologies alongside traditional VFX techniques to accelerate high-impact Advertising projects.

By working closely with Creative Directors, VFX Supervisors, Executive Producers, and clients, you'll play a pivotal role in shaping visually compelling solutions – particularly for projects with ambitious creative goals and constrained budgets. You'll also mentor cross-functional team members and maintain a proactive outlook on the fast-evolving landscape of tools that elevate our creative capabilities and production efficiency.

What you'll do

• Lead the integration of Generative AI, real-time 3D, and emerging technologies into our workflows to enhance visual storytelling and production efficiency.
• Collaborate with Creative Directors, VFX Supervisors, Executive Producers, and clients to conceptualise and execute visually ambitious campaigns.
• Design and implement bespoke production workflows that optimise creative output for pitch-winning and budget-sensitive projects.
• Identify opportunities to leverage non-traditional techniques in visualisation, look development, and rapid prototyping to accelerate creative decision-making.
• Act as a bridge between traditional VFX methodologies and next-gen production tools to ensure seamless integration across departments.
• Continuously evaluate new platforms and maintain awareness of industry trends to guide the long-term strategy for the AI team.
• Provide hands-on mentorship to foster skill development in innovative visual tools and techniques.
• Attend shoots to collaborate with the director and production crew, ensuring accurate data capture and providing guidance for seamless VFX integration.

Requirements

• Strong expertise in leveraging Generative AI tools, real-time 3D, and traditional VFX techniques.
• Proven experience shaping the visual direction of pitches, treatments, and high-impact Advertising projects.
• Excellent collaboration and mentorship skills to guide cross-functional teams and integrate new workflows.
• A proactive, future-facing approach to evaluating emerging platforms, services, and creative technologies.

You might also have

• A background in contributing to internal R&D efforts and presenting studio showcases.
• Experience partnering with recruitment teams to help identify and assess potential candidates.

Accessibility Statement

Our London studio is fully accessible, with step-free entry, accessible toilets on all floors, and quiet spaces available. We are committed to supporting disabled colleagues and providing an inclusive workplace for everyone.