ai Creative Assistant

ASOS; City Of London; Hybrid; GBP 40,000 - 60,000; Part time

Job summary

A leading fashion retailer is seeking a Freelance AI Creative Assistant to enhance visual storytelling through generative AI. This role involves creating innovative imagery, supporting campaign pre-visualisation, and collaborating on content development. Ideal candidates have a strong creative background and experience with generative AI tools, and are eager to push creative boundaries. This role offers a competitive day rate and requires 2–3 working days per week, with hybrid availability.

Qualifications

• A strong creative background in fashion, design, motion, or visual arts.
• Confident use of generative AI tools.
• A curious, experimental mindset.
• Interest in automation and generative workflows.
• Ability to work independently and deliver polished outputs.

Responsibilities

• Creating AI-enhanced imagery and visual concepts.
• Supporting pre-visualisation for campaigns.
• Collaborating on concept development.
• Exploring new workflows and tools.

Skills

Creative background in fashion

Use of generative AI tools

Curious and experimental mindset

Ability to work independently

Tools

Midjourney

Runway

ComfyUI

Stable Diffusion

Job description

Overview

We're ASOS. We blend our flair for fashion with our love of cutting-edge technology, but more importantly we're interested in how we can bring the best out of you.

We exist to give people the confidence to be whoever they want to be, and that goes for our people too. At ASOS, you're free to be your true self without judgment, and channel your creativity into a platform used by millions.

Job Description

Are you a creative thinker obsessed with the future of visual storytelling? Do you live at the intersection of fashion, design, and generative AI? We’re looking for a freelance AI Creative Assistant to help us push the boundaries of how ASOS creates and communicates visually.

This is a rare opportunity to work directly with our Head of Digital Creation, shaping how generative AI is used across design, studio photography, and marketing. You’ll be part of a small, experimental team exploring how emerging tools can elevate everything from campaign ideation to digital styling.

Responsibilities

• Creating AI-enhanced imagery, social teasers, and visual concepts that challenge convention and excite our audience.
• Supporting pre-visualisation for campaigns, styling digital models, and crafting experimental content for platforms like Instagram and TikTok.
• Collaborating on concept development, helping bridge imagination and execution from idea to post-ready content.
• Exploring new workflows and tools to help us stay ahead of the curve in digital creativity.

This is a freelance role, working 2–3 days a week, with at least one from our GLH Head Office. We offer a competitive day rate and are looking for someone available to start soon.

Qualifications

• A strong creative background in fashion, design, motion, or visual arts.
• Confident use of generative AI tools like Midjourney, Runway, ComfyUI, Stable Diffusion, or similar.
• A curious, experimental mindset - someone who’s always testing new tools and pushing creative boundaries.
• Interest in or experience with automation, upscaling, and generative workflows.
• Ability to work independently, iterate quickly, and deliver polished visual outputs.

Additional Information

Why this role matters:

We’re building the future of fashion content - and this role is at the heart of that transformation. If you’re excited by the idea of blending creativity with cutting-edge tech, we’d love to hear from you.