AI and Automation Lead

ASOS; Greater London; On-site; GBP 70,000 - 90,000; Full time

Job summary

A global fashion retailer in London seeks an AI & Automation Lead to drive AI strategy across commercial functions. The role includes delivering impactful solutions, managing change, and enhancing customer experience while building a high-impact team. Applicants should possess basic coding skills, change management experience, and a data-driven mindset. This position offers competitive benefits and requires in-office collaboration at least three days per week.

Benefits

25 days paid annual leave

Private medical care scheme

Discretionary bonus scheme

Employee discount

Employee sample sales

Personalized learning opportunities

Qualifications

• Understanding of LLM-based solutions and integration pathways.
• Experience in front-line commercial roles.
• Capability to drive change and build team skills.

Responsibilities

• Define and execute AI and automation strategies.
• Deliver impactful AI solutions for marketing and commercial teams.
• Drive change management across the organization.
• Establish KPIs for AI governance.

Skills

Conceptual understanding of automation

Basic coding skills

Experience in Marketing, Trading, Product Management

Proven change management experience

Data-driven mindset

Influencing skills

Ability to inspire and coach teams

Tools

Microsoft Copilot

Power Automate

Job description

Company Description

We're ASOS, the online retailer for fashion lovers all around the world.

We exist to give our customers the confidence to be whoever they want to be, and that goes for our people too. At ASOS, you're free to be your true self without judgement, and channel your creativity into a platform used by millions.

But how are we showing up? We're proud members of Inclusive Companies, are Disability Confident Committed and have signed the Business in the Community Race at Work Charter and we placed 8th in the Inclusive Top 50 Companies Employer list.

Everyone needs some help showing up as their best self. Let our Talent team know if you need any adjustments throughout the process in whatever way works best for you.

Overview

As AI & Automation Lead, you'll have the opportunity to drive enterprise-wide adoption of agentic AI and automation across our Customer & Commercial functions. This role will shape strategy, lead execution, and embed change - accelerating transformation, improving efficiency, and enhancing customer experience. Starting as an individual contributor, you’ll have the remit to build a high-impact team as value is proven.

What You'll be Doing

Strategy & Roadmap

• Define and evolve our AI and automation strategy within Customer and Commercial, aligned to business priorities and aligned to the overall ASOS AI and Automation strategy
• Identify high-impact use cases across Customer Service, Marketing, Media Group, and Go-To-Market.
• Build, maintain and operate an AI Chief of Staff capability to support team rhythm - OKRs, meetings, internal comms.

Execution & Delivery

• Deliver a series of impactful automations or AI solutions which enable Marketing or Commercial teams to go faster
• Lead implementation of Microsoft Copilot, Copilot Studio, Power Automate, and third-party agentic solutions.
• Deliver measurable efficiency gains and customer experience improvements.
• Build, manage and promote the team Prompt Library and an Agent Register

Change Management

• Develop and execute change plans using frameworks like ADKAR and Kotter.
• Drive adoption across a 200-person org, with strong stakeholder engagement.

Governance & Measurement

• Establish KPIs, dashboards, and reporting cadence.
• Ensure ethical and compliant use of AI across all workflows.

Capability Building

• Design and manage training programs to upskill teams on AI literacy.
• Foster a culture of curiosity, experimentation and data-led decision-making

Vendor & Partner Management

• Evaluate build vs. buy options for agentic solutions.
• Manage relationships with Microsoft and other strategic vendors.
• Partner closely with the Director of AI Productivity in Tech and other internal leads.

Qualifications

About You

• Conceptual understanding of automation, LLM-based solutions and integration pathways.
• Basic coding skills (you do not need to be an experienced Software Engineer)
• Some front-line experience in Marketing, Trading, Product Management or Commercial roles
• Proven change management experience
• Data-driven mindset with strong influencing skills across functions.
• Ability to inspire and coach individuals/teams through change and build capability.

BeneFITS

• 25 days paid annual leave + an extra celebration day for a special moment
• Private medical care scheme
• Discretionary bonus scheme
• Employee discount
• Employee sample sales
• Opportunity for personalized learning and in-the-moment experiences that enable you to thrive and excel in your role.

We believe being together in person helps us move faster, connect more deeply, and achieve more as a team. That's why our approach to working together includes spending at least 3 days a week in the office. It's a rhythm that speeds up decision-making, helps ASOSers learn from each other more quickly, and builds the kind of culture where people can grow, create, and succeed.

Why take our word for it? Search #InsideASOS on our socials to see what life at ASOS is like.