Affiliates Director

Entain; Greater London; Hybrid; GBP 80,000 - 100,000; Full time

Job summary

A leading global gaming firm in Greater London is looking for an Affiliates Director to lead their affiliate program strategy. You will manage a substantial budget and team, ensuring compliance and operational excellence. Ideal candidates will have proven experience in performance marketing and strong commercial acumen. You can expect a competitive salary and additional benefits such as a generous bonus scheme and hybrid working options.

Benefits

Generous group bonus scheme

Hybrid working (2 days in office)

Private medical insurance

Pension scheme matched to 6%

Ability to buy and sell holiday

Free subscription to wellbeing app Unmind

It's Your Game day off

Entain & Enhance days

Share save scheme

Qualifications

• Proven leadership of high-performing teams in a performance marketing context.
• Fluent in acquisition metrics, incrementality, and cohort analysis.
• Experience working with top global affiliates (preferred).

Responsibilities

• Own the global affiliates strategy and set objectives for growth.
• Manage a P&L with budgets in the double-digit-million-pound range.
• Lead, mentor, and scale a high-performing multi-market affiliates team.
• Build strategic partnerships and lead contract negotiations.

Skills

Proven track record in affiliates or performance marketing

Strong commercial acumen

Analytical rigor

Advanced proficiency with spreadsheets and BI tools

Excellent communication and stakeholder management skills

Growth mindset

Deep knowledge of tracking attribution

Tools

Excel

Power BI

Looker

Tableau

Job description

About the role

Were looking for a world-class Affiliates Director to drive the next phase of our growth. Youll own the strategy execution and double-digit-million-pound budget for our affiliate program across our largest markets and brands. You will lead a team of specialists, build deep partnerships with our top affiliates, oversee the ongoing affiliate platform migration and improve ways of working.

The role requires a balance of commercial acumen, analytical rigour and relationship-building alongside strong leadership to develop a high-performing team. Youll work cross-functionally with several teams e.g. Paid Media Strategy Analytics Product & Tech ensuring that affiliates remain a key growth engine for Entain while meeting the highest standards of compliance and operational excellence.

You will have the resources, data infrastructure and executive support to build a best-in-class operation.

Key responsibilities

• Own the global affiliates strategy across Entains brands and markets; set objectives, roadmap and governance for sustainable FTD and NGR growth.
• Manage a P&L & budgets in the double-digit-million-pound range; own the forecasting and budgeting processes ensuring spend aligns with planned budgets.
• Lead, mentor and scale a high-performing multi-market affiliates team; set goals, coach for excellence and build a strong performance culture.
• Build and deepen strategic partnerships with affiliates; lead contract negotiations for our biggest global partners and deliver win-win deal structures.
• Oversee ongoing affiliate platform migration: lead communications & change management ensuring smooth transition for affiliates and account managers.
• Continually improve ways of working and tooling (e.g. affiliate platform payments approvals); standardise processes across markets.
• Drive test-and-learn programs (welcome offers, landing pages, copy, creatives, funnels) to improve conversion and customer lifetime value.
• Partner cross-functionally with several teams including Paid Media, Brand, CRM, Strategy, Analytics, Product & Tech, Compliance, Finance, Legal and Regional MDs / Country Managers to align plans, share insights and resolve trade-offs.
• Prepare and present performance readouts and strategic recommendations to senior leadership; translate data into crisp decisions and actions.

Specialist skills & experience

• Proven track record in affiliates or performance marketing including leadership of high-performing teams.
• Strong commercial acumen and analytical rigor: fluent with acquisition metrics, incrementality and cohort analysis.
• Advanced proficiency with spreadsheets and BI tools (Excel; Power BI / Looker / Tableau).
• Excellent communication and stakeholder management skills; exceptional relationship builder and effective at simplifying complex analyses into clear decisions.
• Growth mindset: designs experiments, moves quickly from insight to action and continually raises the bar on quality and outcomes.
• Deep knowledge of tracking attribution and MarTech foundations (S2S / postbacks, fraud prevention).
• (Optional but preferred) Understanding of the online gambling affiliate landscape and relationships with top global affiliates.

Competencies / behaviours

• Highly motivated, driven by results and performance
• Able to manage and collaborate across multiple projects and stakeholders
• Develops & mentors talent by supporting personal growth & development
• Able to pivot thinking quickly and react to an ever-changing business environment
• Strives for continuous improvement: automates, simplifies, standardises where practical

Additional information

At Entain we know that signing top players requires a great starting package and plenty of support to inspire peak performance. Join us and a competitive salary is just the beginning. Working for us in London you can expect to receive great benefits like :

• Generous group bonus scheme
• Hybrid working 2 days in the office
• Private medical insurance
• Pension scheme matched to 6%
• Ability to buy and sell holiday
• Free subscription to wellbeing app Unmind
• Its Your Game day off to use at either Christmas or New Year
• Entain & Enhance days: 2 paid days off to focus on your professional or personal development
• Share save scheme

And outside of this youll have the chance to turn recognition from leaders and colleagues into amazing prizes. Join a winning team of talented people and be a part of an inclusive and supportive community where everyone is celebrated for being themselves.

Should you need any adjustments or accommodations to the recruitment process at either application or interview please contact us.

At Entain we do whats right. Its one of our core values and thats why were taking the lead when it comes to creating a diverse equitable and inclusive future - for our people and the wider global sports betting and gaming sector. However you identify our ambition is to ensure our people across the globe feel valued, respected and their individuality celebrated.

We comply with all applicable recruitment regulations and employment laws in the jurisdictions where we operate, ensuring ethical and compliant hiring practices globally.

#LI-CR2

Remote Work: No

Employment Type: Full-time

Key Skills

Fundraising,Management Experience,Coaching,Analysis Skills,Strategic Planning,Team Management,Budgeting,Leadership Experience,Mentoring,Public Speaking,negotiation,Supervising Experience

Experience: years

Vacancy: 1