Affiliate Manager

LeoVegas; Leeds; Hybrid; GBP 35,000 - 52,000; Full time

Benefits offered by this job

Hybrid working

Workation

28 days paid leave

Pension contributions match 6%

Healthcare - BUPA

Job summary

LeoVegas in Leeds is seeking an experienced Affiliate Manager to grow our UK&I affiliate channel. You will nurture relationships with partners across casino, live casino, and sports betting brands, expand accounts, and optimise campaigns for ROI.

You will report to the Affiliate Team Lead and collaborate with Marketing, Brand, and AdTech teams. The role requires strong negotiation, presentation skills, and fluent English, with occasional international travel.

Qualifications

• 2-3+ years of experience in Affiliate channel in gaming (client side or affiliate).
• Established relationships with leading affiliate partners is a plus.
• Strong analytical mindset with experience using analytics tools (NetRefer, Tableau/Looker, Google Analytics).
• Excellent communication and interpersonal skills; able to work independently and in a team.
• Fluent English, written and spoken.

Responsibilities

• Build and develop strong relationships with assigned affiliate partners across multiple brands and verticals.
• Acquire new affiliate partners and renegotiate agreements to drive positive ROI.
• Monitor affiliate performance and traffic to optimise activity and ensure high-quality sources.
• Collaborate with Central AdOps on reward plans and tracking solutions.
• Ensure all materials across accounts are up to date (campaigns, creatives, landing pages, links).
• Analyse metrics to track performance and optimise CAC, ROI, LTV, Rev Share; partner with Analytics team.
• Work with AdTech to maximise measurement capabilities and forecasting.
• Coordinate with Brand and Creative teams to align messaging and creatives.
• Support Central Marketing to ensure alignment across markets.

Skills

Fluent English

Analytical mindset

Excellent communication

Relationship building

Negotiation

Tools

NetRefer

Tableau/Looker

Google Analytics

Job description

ABOUT THE ROLE

We are seeking an experienced Affiliate Manager to join our UK&I Media team. In this role, you will be responsible for building and developing relationships with assigned affiliate partners across multiple brands. You will play an instrumental role in driving new initiatives and projects to grow the channel within our local structure for the UK & Ireland.

You will be reporting directly to the Affiliate Team Lead, while working closely with other stakeholders in the UK&I Media team and across the wider UK&I cluster, including Marketing, Brand, Creative, AdTech teams and more. In order to drive channel growth, you will cultivate relationships with partners and optimise accounts, helping us take our affiliate strategy to the next level.

To succeed in this role, you need to be a self-driven and self-motivated individual - ready to take ownership of multiple accounts. You will drive revenue growth across your accounts, whilst working closely with the team on the wider strategy. The ideal candidate will be a positive and adaptable team player, with a problem-solving attitude, and excellent communication, negotiation and presentation skills.

YOU WILL BE RESPONSIBLE FOR:

• Building and developing strong relationships with assigned affiliate partners (including PPC, Paid Media, SEO, in-app and more) across all verticals (casino, live casino, sports betting) and multiple brands.

• Actively expanding our portfolio of accounts by searching and acquiring new affiliate partners, while renegotiating existing agreements to ensure a positive ROI.

• Monitoring affiliate performance and traffic to run effective activity while ensuring high quality of the traffic sources and brand safety.

• Managing reward plans in close collaboration with Central AdOps teams and ensuring tracking solutions work as intended.

• Ensuring all material across assigned accounts is up to date, including campaigns, creatives, landing pages, bonus offers, links and more.

• Analysing metrics from internal tools and platforms to track performance and continuously optimise the accounts (including CAC, NDC, ROI, LTV, Rev Share), as well as partnering with the Analytics team to evaluate and optimise performance using data-led insights.

• Navigating tracking and attribution systems by partnering with AdTech teams to maximise our measurement capabilities across the channel and ensure accurate forecasting.

• Collaborating with Brand and Creative teams to ensure messaging and creatives are aligned across the accounts and utilise best practices.

• Working closely with the Central Marketing teams to ensure alignment, consistency and collaboration across markets.

• Maintaining personal networks by participating in meetings, conferences and industry events, including international travel.

• Ensuring full compliance with regional advertising regulations and other compliance standards.

OUR SUCCESSFUL CANDIDATE WILL HAVE THE FOLLOWING:

• 2-3+ years of experience across the Affiliate channel in the gaming industry (client side or affiliate).

• Established relationships with industry leading affiliate partners will be considered a plus.

• Good knowledge of the affiliate world in the industry - from a technical perspective, through best practices, to long-term growth.

• Strong analytical mindset, confident in spotting opportunities for growth and with professional experience in using analytics tools (NetRefer, Tableau/Looker, Google Analytics or similar).

• Excellent communication and interpersonal skills, with the ability to work effectively both independently and as part of a team.

• Fluent English is essential for this role, both written and spoken.

WHO WE ARE

At the core of LeoVegas Group is Team Leo. Our culture is our foundation and is what enables us to innovate, build, and lead as we trailblaze our way through the igaming industry. We’re a team of over 2000 innovators, initiators, and groundbreakers working in a fast-paced and agile environment across 19 offices worldwide.

BENEFITS

• Hybrid working - 3 days per week at the office, with flexibility for 2 days at home

• Workation – Take your job on an adventure with our Workation benefit for up to 4 weeks per year (T&Cs apply).

• Plenty of time to recharge – 28 days of paid leave, plus all public and bank holidays in England.

• Invest in your future – We match pension contributions up to 6%.

• Comprehensive healthcare – BUPA coverage, including pre-existing conditions, plus a cashback plan for dental, optical, and other treatments.

• Wellbeing allowance – £250 annual allowance for you to invest in your health and wellbeing (T&Cs apply).

• A great workplace experience – Talented colleagues, complimentary snacks and drinks, as well as breakfasts and lunches on a weekly basis

• A social culture you’ll love – Regular opportunities to attend sporting events throughout the year, plus a quarterly team budget for even more fun.

• Support for growing families – Up to 6 months of full pay for maternity leave.

• Stay active & save money – Cycle-to-work scheme and gym discounts to keep you moving.

• Work in style – at our newly renovated offices at Tailors Corner are just a 2-minute walk from Leeds Train Station.

• And there’s more… We’ll share even more perks related to your role when you chat with our Talent Acquisition team!

JOIN US!

In our pride, we empower our teammates to find their roar and run with their wildest ideas. We don’t wait for things to happen; we pounce and make it happen!

Would you be a good fit for the Leo Pride - give us a roar!

As our company working language is English, we’d like to see your CV in English, please