Advertising Planning Manager.

Games Jobs Direct; City Of London; On-site; GBP 50,000 - 70,000; Full time

Job summary

A leading global entertainment studio in London seeks an Advertising Planning Manager to manage international paid media campaigns and data governance. The ideal candidate will have a degree in Marketing or a related field, alongside at least 2 years of experience in digital marketing. This full-time in-office role offers a dynamic environment with opportunities for growth within the company.

Qualifications

• 2+ years' experience in data governance, digital marketing, or project management.
• Knowledge of and passion for Rockstar Games titles.

Responsibilities

• Manage Advertising Platform (DSPs, social platforms).
• Handle CDP / PII management and reporting.
• Oversee Paid Media data governance and naming conventions.
• Coordinate with teams and agencies for International Media execution.
• Support the development and maintenance of Rockstar technologies.

Skills

Exceptional communication

Organisation and prioritisation skills

Familiarity with digital media technologies

Ability to work under pressure

Detail-oriented

Understanding of social media landscape

Education

Bachelor's degree in Marketing, Technology, Media or related field

Tools

SQL

Excel

PowerPoint

Monday

Datorama

Treasure Data

Google DCM

Salesforce

Tableau

Job description

At Rockstar Games, we create world-class entertainment experiences.

A career at Rockstar Games is about being part of a team working on some of the most creatively rewarding and ambitious projects to be found in any entertainment medium. You would be welcomed to a dedicated and inclusive environment where you can learn, and collaborate with some of the most talented people in the industry.

Rockstar London is on the lookout for a talented Advertising Planning Manager who possesses a passion for working in a dynamic transatlantic team covering many touchpoints but with a focus on data governance and taxonomy for paid media efforts across the globe.

This is a full-time, permanent, and in‑office position based in Rockstar's unique game development studio in the heart of London.

WHAT WE DO

• The Advertising Planning team here in London is responsible for the planning, co‑ordination, execution, reporting and data governance of all International paid media.
• Work with the wider marketing, development, design, marketing technology, localisation, data and production teams internally as well as multiple global agencies and platform teams to co‑ordinate International Media across a wide variety of advertising channels.
• Ensure all media campaigns are planned, executed, reported and follow taxonomy consistently and accurately.

RESPONSIBILITIES

• Advertising Platform management (DSPs, social platform management).
• CDP / PII management – bespoke segmentation, PII activations, PII tracking and reporting.
• Manage Paid Media data governance, naming convention and taxonomy.
• Implement additional MarTech that enhances / enriches paid media.
• Manage Central and Territory specific Agency data compliance and health.
• Co‑ordinate with relevant teams and agency to execute International Media.
• Support all aspects of the development and maintenance of Rockstar‑owned and licensed technologies; both in workflow implementation as well as product roll‑out across Rockstar International territories and agencies.

QUALIFICATIONS

• Knowledge of and passion for Rockstar Games titles.
• Bachelor's degree in Marketing, Technology, Media or a related field.
• 2+ years' experience in data governance, digital marketing, or project management.

SKILLS

• Exceptional communication, organisation and prioritisation skills.
• Familiarity and interest in digital media technologies including data tools, analytical tools, PII management and workflow management systems.
• The ability to remain calm / flexible while managing large workloads and meeting tight deadlines and thriving in a fast‑paced environment.
• Work well within a team but have the ability to think on your feet and work under your own initiative.
• Must be detail‑oriented with excellent time‑management skills.
• Understanding of the current social media landscape.

PLUSES

Please note that these are desirable skills and are not required to apply for the position.

• Previous experience with specific tools such as Monday, Datorama, Treasure Data, Google DCM, Salesforce, Tableau.
• SQL.
• Excel / PowerPoint.

HOW TO APPLY

Please apply with a CV and cover letter demonstrating how you meet the skills above. If we would like to move forward with your application, a Rockstar recruiter will reach out to you to explain next steps and guide you through the process.

Rockstar is committed to creating a work environment that promotes equal opportunity, dignity and respect. In line with this commitment, Rockstar will provide reasonable accommodations to qualified job applicants with disabilities during the recruitment process in order for such applicants to be considered for the position for which they are applying, as well as to qualified employees to enable them to perform the essential functions of their roles. If you need more information about Rockstar's reasonable accommodation policies or process, or need to request an accommodation, please contact the Human Resources Department.

If you've got the right skills for the job, we want to hear from you. We encourage applications from all suitable candidates regardless of age, disability, gender identity, sexual orientation, religion, belief, race, or any other protected category.