Advertising Manager (PPC)

Integral Memory Plc; Greater London; On-site; GBP 40,000 - 60,000; Full time

Job summary

Integral Memory PLC is seeking a PPC Specialist to lead and optimise PPC campaigns across UK, EU and USA, focusing on Amazon and other digital channels. You will work with the Head of E-Commerce to drive ROAS and NTB conversion while supporting product launches and new opportunities.

You will manage campaigns across Amazon Sponsored Products, Sponsored Brands and Display, plus paid search and social. Experience with DSPs and marketplace advertising is essential.

Qualifications

• Minimum 3 years of experience managing and activating Pay Per Click / Amazon Sponsored Products / Paid Search campaigns.
• Trading (Brand side) experience with a strong commercial mindset and acumen is essential.
• Experience with Amazon DSP, TikTok, social commerce, social and other digital activations would be advantageous.
• Strong knowledge of using tools such as Google Ads, Semrush, Pacvue, Skai, Helium 10, Keepa, AMC etc.
• Strong knowledge and understanding of advertising on marketplaces.
• Strong analytical skills to optimise campaigns and maximise ROI.
• Excellent communication skills.
• Confident presenting reports to stakeholders at various seniority levels.
• Ability to identify new opportunities to drive growth.
• High attention to detail.
• Energy and drive with willingness to take responsibility.
• Knowledge or experience in technology or computer hardware sectors is a plus.

Responsibilities

• Help develop strategy for and lead execution of UK, Europe and USA Amazon PPC activity (Sponsored Products, Sponsored Brands and Sponsored Display), Paid Search, Paid Social, other marketplaces and digital activations.
• Setup, monitor and optimise PPC campaigns (Amazon, other marketplaces, Search, Social).
• Support our DSP partner with the aligned execution of our full funnel advertising strategy.
• Daily control of ACOS and spend across multiple accounts.
• Run post-campaign analysis and reporting on campaign effectiveness / performance.
• Build AMC insights and audiences to support new-to-brand and retargeting campaigns.
• Liaise with different internal departments to maximise campaign ROI.
• Implement Amazon Advertising strategies including new product launches, brand building and test and learn activities.
• Run campaign audits and review data to identify growth opportunities.
• Present reports to stakeholders within the business.
• Keep up to date with the latest PPC best-in-class strategies, products, updates and changes.

Skills

PPC management

Amazon Advertising

Analytics

Reporting

Tools

Google Ads

Semrush

Pacvue

Skai

Helium 10

Keepa

AMC

Job description

Job Title: PPC Specialist
Department: E-Commerce
Reporting to: Head of E-Commerce
Location: Head Office

The Role:

The PPC Specialist takes on an instrumental role within our growing team, helping plan strategy, research opportunities and lead on the execution of Integral’s E-Commerce PPC campaigns across the UK, EU and USA markets. You will work closely with the Head of E-Commerce, the e-commerce team and Product Managers to drive product awareness and sales performance whilst maintaining a strong focus on ROAS and NTB conversion.

The role will focus on Global Amazon campaigns for our LED product portfolio supporting product launches, working with our DSP partner and to bolster sales performance in strategic priority markets across the UK and Europe. There is scope that the role may widen to support our Memory business and other campaign activations across search, social and other marketplaces.

We have bold targets and plans to deliver in 2026 and beyond. This is a great opportunity to take ownership and shape our PPC strategy during a period of rapid growth.

Key Responsibilities:

• Help develop strategy for and lead execution of UK, Europe and USA Amazon PPC activity (Sponsored Products, Sponsored Brands and Sponsored Display), Paid Search, Paid Social, other marketplaces and digital activations.
• Setup, monitor and optimise PPC campaigns (Amazon, other marketplaces, Search, Social).
• Support our DSP partner with the aligned execution of our full funnel advertising strategy.
• Daily control of ACOS and spend across multiple accounts.
• Run post-campaign analysis and reporting on campaign effectiveness / performance.
• Build AMC insights and audiences to support new-to-brand and retargeting campaigns.
• Liaise with different internal departments to maximise campaign return on investment.
• Implement Amazon Advertising strategies including new product launches, brand building and test and learn activities.
• Run campaign audits and review data to identify any new growth opportunities.
• Present reports to different stakeholders within the business.
• Keep up to date with the latest PPC ‘best in class’ strategies, products, updates and changes, including Amazon and other marketplace/ digital advertising.

Requirements:

• Minimum 3 years of experience managing and activating Pay Per Click / Amazon Sponsored Products / Paid Search campaigns.
• Trading (Brand side) experience with a strong commercial mindset and acumen is essential. Able to demonstrate a history of delivering strategic and profitable campaigns.
• Experience with Amazon DSP, TikTok, social commerce, social and other digital activations would be advantageous.
• Strong knowledge of using tools such as Google Ads, Semrush, Pacvue, Skai, Helium 10, Keepa, AMC etc.
• Strong knowledge and understanding of advertising on marketplaces.
• Strong analytical skills in order to fully optimise campaigns and ensure maximum return on investment (ROI).
• Excellent communication skills.
• Confident and comfortable producing and presenting reports to stakeholders (of various levels of seniority) within the business.
• Ability to research, identify and propose new opportunities to drive growth.
• High levels of attention to detail.
• Possess energy and drive with the wiliness to take on responsibility.
• Interest, knowledge or experience working within the technology or computer hardware sectors would be a plus.

About us:

Integral Memory PLC is a long-established and fast-growing company founded in the UK over 35 years ago with offices in London and Europe. Our award-winning products are sold by resellers in more than 50 countries worldwide and are trusted by large corporations, government departments, and educational institutions.

What makes Integral a great place to work? When we speak face-to-face with our staff, they always say that it's the people. We work collaboratively, all pitching in to achieve shared goals and supporting each other to take on responsibility. Our culture is friendly and approachable, with colleagues who care about the outcomes of their work.

We’re a mid-size, financially secure business - not a large corporate - and that means people in the company can see the material impact of the work they do every day. We also have a strong history of progression within the business, evidenced by the number of senior staff who started out in entry-level positions.

Integral Memory Division:

The link between high-end competitive gaming, encrypted military level memory drives and pushing the visual boundaries of creative photography. Our imaginative solutions to the ever-advancing demands of data storage that transcends the cloud has made the Integral logo synonymous with quality, sustainability and reliability.

Integral LED Lighting Division:

From lighting up industrial warehouses and retail spaces across Europe, to delivering soft ambient lighting in bathrooms, kitchens and living rooms. From expandable lighting systems for smart buildings, to transforming outdoor spaces with innovative lighting solutions to enhance the human experience – Our innovative and award-winning product range challenges the norm as we continue to bring cutting-edge lighting solutions to the market.