Advertising Account Manager

L&K CANNINGTOWN NO.1 LTD; City Of London; On-site; GBP 35,000 - 46,000; Full time

Job summary

A leading international dining brand in London is seeking an Advertising Account Manager to plan and execute creative marketing campaigns. The ideal candidate should possess strong bilingual communication skills in English and Mandarin, along with a bachelor's degree in a relevant field and 1–3 years of experience in advertising or branding. This full-time role offers a salary between £35,000 and £46,000 and involves managing client relationships and developing brand strategies.

Qualifications

• 1–3 years of experience in advertising or branding.
• Excellent verbal and written communication skills.
• Knowledge of light dining or Asian food culture preferred.

Responsibilities

• Develop and execute brand advertising strategies.
• Coordinate brand campaigns and visual content.
• Manage relationships and collaborate with teams.
• Lead the creation of bilingual marketing content.
• Manage advertising budgets and performance tracking.
• Plan and oversee brand events and product launches.
• Analyse market trends to identify new opportunities.

Skills

Bilingual communication (English and Mandarin)

Creative marketing

Project management

Market insight

Education

Bachelor’s degree in Marketing, Advertising, or related field

Tools

Adobe Creative Suite

Canva

Google Ads

Meta Business Suite

TikTok

Xiaohongshu (RED)

Job description

Overview

Advertising Account Manager (Occupation Code: 2494). Average Annual Salary: £35,000 – £46,000.

The Advertising Account Manager is responsible for planning, managing, and executing advertising, branding, and creative marketing campaigns for the company’s shop-based food and beverage projects. The company focuses on shop management, light beverage and food brand operations, business partnership development, and project expansion management. This position requires strong market insight and bilingual communication skills (English and Mandarin), with the ability to integrate Eastern and Western dining cultures through creative marketing and new media strategies, building a modern and international brand communication system.

Responsibilities

• Develop and execute brand advertising and marketing strategies to enhance brand awareness and business growth across light beverage and food sectors.
• Coordinate brand campaigns, advertising concepts, and visual content to ensure consistent brand identity and creative direction.
• Manage relationships with clients and business partners, and collaborate closely with internal creative, photography, design, and marketing teams.
• Lead the creation and publishing of bilingual marketing content — including short videos, posters, and social media materials — across platforms such as TikTok, Xiaohongshu (RED), Instagram, and Facebook.
• Manage advertising budgets, project timelines, and performance tracking, including ROI analysis.
• Plan and oversee brand events, product launches, thematic campaigns, and cross-industry collaborations.
• Analyse market trends and consumer behaviour to identify new opportunities and develop innovative brand strategies.
• Provide creative direction for multi-channel marketing initiatives that reflect both Eastern and Western cultural influences.

Qualifications

• Bachelor’s degree or above in Marketing, Advertising, Communications, or a related field.
• 1–3 years of experience in advertising, branding, food & beverage marketing, or creative project management.
• Fluent in both English and Mandarin Chinese, with excellent verbal and written communication skills.
• Knowledge of light dining, beverage, or Asian food culture is preferred.
• Strong project coordination, creativity, and teamwork abilities.
• Proficient in advertising and marketing tools such as Adobe Creative Suite, Canva, Google Ads, Meta Business Suite, TikTok, and Xiaohongshu (RED).
• Solid understanding of brand strategy, visual identity, and integrated marketing communications.
• Highly organised, innovative, and able to perform well under pressure.
• UK driving licence preferred.

Work Location: London, United Kingdom

Employment Type: Full-time / Permanent

Experience: Required

Languages: Chinese – Advanced. English – Advanced

Salary: £35,000 – £46,000 yearly

About the Company

L&K CANNINGTOWN NO.1 LTD: L&K Vital is a globally leading international chain brand in the light diet industry, with its headquarters located in London, UK. We manage and operate subsidiaries and franchises worldwide. As a pioneer in the field, we continue to grow and expand through our brand network.