AdTech Strategy Lead

Publicis Groupe; Greater London; Hybrid; GBP 70,000 - 90,000; Full time

Benefits offered by this job

Work from anywhere for 6 weeks a year

Two additional days of paid leave

24/7 helpline for support

Family friendly policies

Birthday day off

Local discounts on memberships

Job summary

A leading global communications company is seeking an AdTech Manager to enhance digital marketing performance through strategic implementation of technologies. The role involves designing ad tech strategies, overseeing digital campaign optimization, and developing analytics for actionable insights. Ideal candidates should have strong experience in ad tech and martech, proficiency with relevant tools, and excellent project management skills. A hybrid working model is offered, with opportunities for professional growth and well-being initiatives.

Qualifications

• Experience in digital marketing focusing on ad tech and martech strategies.
• Understanding of ad serving platforms like CM360.
• ProVEN track record in implementing tag management solutions.
• Hands-on experience with mobile measurement platforms (MMPs).
• Knowledge of data governance and privacy frameworks.

Responsibilities

• Design and implement ad tech strategies that align with business goals.
• Oversee optimization of digital campaigns through technologies.
• Manage structural integrity of global ad account setups.
• Create actionable insights using web analytics tools.
• Collaborate with teams to ensure data privacy compliance.

Skills

Digital marketing expertise

Ad tech/martech strategy

Web analytics proficiency

Project management

Strong communication skills

Education

Fluency in English

Tools

Google Tag Manager

Adobe Analytics

DCO platforms

Attribution models

Job description

A leading global communications company is seeking an AdTech Manager to enhance digital marketing performance through strategic implementation of technologies. The role involves designing ad tech strategies, overseeing digital campaign optimization, and developing analytics for actionable insights. Ideal candidates should have strong experience in ad tech and martech, proficiency with relevant tools, and excellent project management skills. A hybrid working model is offered, with opportunities for professional growth and well-being initiatives.