Ads Specialist

Canonical Ltd.; Manchester; Remote; GBP 80,000 - 100,000; Full time

Job summary

A leading technology firm in Manchester is looking for a performance marketing manager to own paid strategy and lead digital marketing efforts. You will collaborate with the marketing team to drive growth and improve campaign performance, emphasizing innovation and technology. Join a remote-first company that values personal development and a growth mindset.

Benefits

Personal learning and development budget of 2,000 USD

Fully remote working environment

Annual compensation review

Recognition rewards

Parental Leave

Employee Assistance Programme

Priority Pass for travel

Qualifications

• Proficiency with Google, LinkedIn, Meta ad platforms.
• Experience with A/B testing and lead generation.
• Exceptional interpersonal skills and the ability to prioritize.

Responsibilities

• Support team members with monitoring paid ads campaigns.
• Monitor performance and budgets of paid ads.
• Develop Canonical's adtech stack to industry-leading standards.

Skills

Campaign tracking

Data-driven decision making

Interpersonal skills

AI for marketing

Ad platform proficiency

Job description

Canonical has provided developers with open source since 2004, helping them build innovations such as public cloud, machine learning, robotics or blockchain. Marketing at Canonical means being at the forefront of technology adoption, for our customers and for our own martech stack. We're on the look out for a performance marketing manager to join our team and own our paid strategy. The ideal candidate will be passionate about technology, technology marketing and the use of technology in marketing. You will prefer to work in an environment that has emphasis on ownership of campaigns, collaboration, learning, curiosity and a drive to continually improve oneself / the team / the organisation. You will also love to problem solve, get hands‑on, experiment, measure and use automation to make daily life easier. The Marketing team at Canonical drives commercial outcomes for the company across its portfolio of products and grows the addressable market through digital marketing campaigns, lifecycle management, events, partnerships and community development. If these things are important to you and you're motivated by driving growth, delighting customers and filling the sales funnel, we want to talk with you. This role sits in the Marketing team reporting to the Growth Engineering Manager.

Responsibilities & Qualifications

• Support marketing team members with setting up and monitoring paid ads campaigns
• Monitor paid ads performance and budgets across the Marketing team
• Build on automation and AI to improve paid ads performance
• Develop Canonical's adtech stack to industry leading standard
• Proficiency with all ad platforms (Google, LinkedIn, Meta…)
• Familiarity with campaign tracking and analytics tools
• Experience driving successful lead generation campaigns.
• Experience with A / B testing and data‑driven decision making.
• Exceptional interpersonal skills and aptitude for forging trusting relationships across diverse, cross‑functional teams
• Proven ability to prioritise and differentiate what matters from the noise, meeting deadlines without sacrificing quality
• A growth mindset - someone who is not afraid to think big and take on risks
• Engagement with the latest trends in marketing technology
• Willingness to travel up to 4 times a year for internal events
• Your base pay will depend on various factors including your geographical location, level of experience, knowledge and skills. In addition to the benefits above, certain roles are also eligible for additional benefits and rewards including annual bonuses and sales incentives based on revenue or utilisation. Our compensation philosophy is to ensure equity right across our global workforce.

Benefits

• In addition to a competitive base pay, we provide all team members with additional benefits.
• Fully remote working environment – we've been working remotely since 2004!
• Personal learning and development budget of 2,000 USD per annum
• Annual compensation review
• Recognition rewards
• Annual holiday leave
• Parental Leave
• Employee Assistance Programme
• Opportunity to travel to new locations to meet colleagues at ‘sprints’
• Priority Pass for travel and travel upgrades for long‑haul company events

Company Overview

Canonical is a pioneering tech firm that is at the forefront of the global move to open source. As the company that publishes Ubuntu, one of the most important open source projects and the platform for AI, IoT and the cloud, we are changing the world on a daily basis. We recruit on a global basis and set a very high standard for people joining the company. We expect excellence – to succeed, we need to be the best at what we do. Canonical has been a remote‑first company since its inception in 2004. Work at Canonical is a step into the future, and will challenge you to think differently, work smarter, learn new skills, and raise your game. Canonical provides a unique window into the world of 21st‑century digital business.

Equal Opportunity Statement

Canonical is an equal opportunity employer. We are proud to foster a workplace free from discrimination. Diversity of experience, perspectives, and background create a better work environment and better products. Whatever your identity, we will give your application fair consideration.