Ads Marketing Scaled Channels Manager, EMEA

Netflix, Inc.; City of Westminster; On-site; GBP 70,000 - 90,000; Full time

Job summary

A global entertainment service is seeking a seasoned B2B marketing professional in the City of Westminster to drive marketing strategies across the EMEA region. The ideal candidate will have extensive experience in performance marketing and a deep understanding of B2B marketing channels. This role requires collaboration across multiple teams and strong analytical skills to optimize efforts and report on performance.

Qualifications

• 7+ years in B2B marketing, ideally in international markets.
• In-depth knowledge of B2B marketing funnel and amplification channels.
• Experience with marketing automation and analytics tools.
• Strong analytical abilities and project management skills.
• Ability to balance regional and global marketing objectives.

Responsibilities

• Identify and prioritize new amplification channels for the EMEA region.
• Collaborate with various teams for effective asset distribution.
• Define KPIs and report on channel performance.
• Work cross-functionally to align marketing efforts.
• Share insights on market trends and competitor activities.

Skills

B2B marketing

Growth or performance marketing

Analytical abilities

Project management skills

Cross-functional teamwork

Communication skills

Tools

Google Analytics

Tableau

Salesforce

Job description

Overview

Netflix is one of the world’s leading entertainment services, with over 300 million paid memberships in over 190 countries enjoying TV series, films, and games across a wide variety of genres and languages. Members can play, pause and resume watching as much as they want, anytime, anywhere, and can change their plans at any time. In our London office, we go to the office three days per week.

Core Responsibilities

• Channel Strategy & Expansion: Identify, evaluate, and prioritise new and existing amplification channels for the EMEA region (e.g., website, paid media, partnerships, social, email, webinars). Understand our audiences deeply, develop and execute strategies to scale the reach and impact of these channels.
• Content Amplification: Collaborate with ads marketing, content, comms, and creative teams to ensure high‑value assets are distributed effectively across all relevant channels. Tailor amplification tactics to different audience segments and stages of the marketing funnel.
• Performance Measurement & Optimisation: Define KPIs for each channel and regularly report on performance. Use data‑driven insights to optimise channel mix, investment, and messaging for maximum impact.
• Stakeholder Collaboration: Work cross‑functionally with global Ads Marketing, Social, Sales, Product Marketing, Comms, Creative, and external partners to align amplification efforts with broader business goals. Serve as the subject matter expert for EMEA on amplification best practices within the Ads Marketing team.
• Market Intelligence & Insights: Stay informed on market trends, industry developments, and competitor activities within the region, sharing insights with specialised teams to refine strategy and keep Netflix Ads competitive.

Qualifications

• At least 7 years in B2B marketing, growth or performance marketing, social, email marketing, or marketing operations, ideally within international or multi‑market environments. Deep understanding of EMEA markets is a plus.
• In‑depth knowledge of the B2B marketing funnel and the strategic use of amplification channels such as paid media, social, content syndication, events, and email.
• Hands‑on experience with marketing automation platforms, analytics tools (e.g., Google Analytics, Tableau), and CRM systems (e.g., Salesforce).
• Strong analytical abilities to interpret data, generate insights, and optimise channel performance. Proven capability in developing scalable processes and frameworks for efficient execution and cross‑functional alignment.
• Exceptional project management skills, including budget oversight, resource coordination, and the ability to deliver multiple projects on tight deadlines.
• Skilled in cross‑functional teamwork, with experience partnering closely with sales, product, content, and local marketing teams to deliver cohesive, high‑impact campaigns.
• Familiarity with trends in digital advertising, programmatic, and media buying (a plus).
• Ability to balance regional and global objectives, ensuring alignment with business goals while addressing market‑specific needs.
• Strategic thinker with a growth mindset, passionate about experimentation and continuous improvement.
• Excellent written and verbal communication skills; adept at sharing best practices, providing training, and enabling regional teams.
• Highly organised, detail‑oriented, proactive, and collaborative. Adaptable and comfortable working in a fast‑paced, dynamic environment.
• Entrepreneurial mindset and enthusiasm for thriving in Netflix’s unique company culture (see Who We Are).

EEO Statement & Inclusion

Inclusion is a Netflix value and we strive to host a meaningful interview experience for all candidates. If you want an accommodation/adjustment for a disability or any other reason during the hiring process, please send a request to your recruiting partner.
We are an equal‑opportunity employer and celebrate diversity, recognizing that diversity builds stronger teams. We approach diversity and inclusion seriously and thoughtfully. We do not discriminate on the basis of race, religion, color, ancestry, national origin, caste, sex, sexual orientation, gender, gender identity or expression, age, disability, medical condition, pregnancy, genetic makeup, marital status, or military service.