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A leading media organization is seeking an Adobe Developer to join their collaborative CRM team in London. This role involves building and deploying data-led campaigns across various channels using Adobe Campaign Classic, optimizing workflows, and translating marketing briefs into actionable plans. Ideal candidates will have a strong analytical background and experience with campaign management. The position offers a hybrid working model.
About the Role Join a household-name media organisation at the forefront of digital publishing, broadcasting, and subscription innovation. You'll be part of a highly collaborative CRM team driving customer engagement across some of the UK's most influential news and entertainment brands.
Working closely with CRM Managers, Developers, and Designers, you'll deliver data-led, multi-channel campaigns using Adobe Campaign Classic - supporting audience growth, retention, and loyalty for premium subscription products.
Build and deploy campaigns across email, push, SMS, and in-app channels using Adobe Campaign Classic.
Advise on best practice and optimise workflows, audience segmentation, and automation processes.
Translate complex data and marketing briefs into actionable campaigns and journeys.
Maintain accurate documentation of workflows, templates, and typology rules.
Collaborate with CRM Managers to plan and execute acquisition, engagement, and retention activity.
Manage BAU communications (3-5 per week) and support quarterly strategic campaigns.
Conduct QA and troubleshooting, liaising with Adobe Support when necessary.
Identify opportunities to improve efficiency through data-...