Ad Tech Business Director

ZENITH; City Of London; Hybrid; GBP 75,000 - 90,000; Full time

Job summary

A leading advertising agency in London seeks an Ad Technology Business Director to drive innovation and manage strategic technology initiatives across global markets. This role requires expertise in digital ad tech, strong communication skills, and the ability to lead change in a fast-paced environment. Excellent benefits include flexible work options and additional leave for well-being. This is a 12-month fixed-term contract offering significant impact on a major global brand.

Benefits

Work your world opportunity

Reflection days

Help@Hand benefits

Family friendly policies

Flexible working, bank holiday swap

Great local discounts

Qualifications

• Track record of change management in multi-market environments.
• Ability to craft and inspire a compelling vision.
• Meticulous attention to detail and passion for accuracy.

Responsibilities

• Lead activation and optimisation of digital ad tech solutions.
• Drive global rollouts of advanced solutions.
• Support onboarding and training across global teams.

Skills

Deep understanding of the digital advertising ecosystem

Strong working knowledge of Dynamic Creative Optimisation

Excellent communication and presentation skills

Strong analytical thinking

Tools

DV360

Google Campaign Manager

SA360

Job description

Company description

We are the ROI agency, a position we have proudly held true to since 2005. Our more than 6,000 specialists across 95 markets offer unparalleled capabilities in Media, Data, Technology, Commerce and Content. We put effectiveness at the heart of our work to solve complex challenges, drive successful business outcomes, and grow our clients’ businesses.

Over the years, we have evolved our definition of ROI, as it has changed with the ever‑ complicated communications landscape. ROI is no longer simply about the most efficient planning, buying and reporting of media.

Yes, ROI is about delivering Return on Investment; but it’s also about going beyond to deliver a Return on Imagination and more integrated experiences that inspire Growth. Top-line growth for our clients’ businesses, growth for our people and growth for our culture.

Powered by our best‑in‑class proprietary tools and data, our work spans the full spectrum of media communications, from analytics, data and technology to performance marketing, content and superior trading.

This breadth means we deliver Insight that lies at the intersection of consumer, category, and brand, attributing every budget to stronger business outcomes.

It means we deliver more creative media solutions that bring together best‑in‑class strategy, planning and the power of Publicis Groupe to ensure distinct and more personal brand experiences for our clients.

It means we adopt new data analytics and value optimisation techniques while building relationships with some of the world’s most exciting start‑ups. We leverage over 30 years of media planning expertise to go beyond traditional media solutions and deliver a Return on Investment that is both forward‑thinking and accountable to our clients.

At Zenith, we ultimately seek out a more meaningful kind of ROI. Our unique way of thinking inspires growth for some of the world’s leading brands, including Coty, Electrolux, Essity, Lactalis, Luxottica, Nestlé, Nomad Foods, Reckitt, TikTok and Verizon.

Overview

Are you a digital ad tech leader who thrives on driving innovation, shaping global strategy, and enabling transformational change? We’re looking for an Ad Technology Business Director to join our global team on an initial 12-month fixed‑term contract, leading strategic technology and data initiatives across 40+ markets for one of the world’s biggest CPG brands.

This is a high‑impact role where you’ll collaborate with local, regional, and global stakeholders to bring cutting‑edge advertising technology, data solutions, and operational excellence to life. You’ll be the bridge between product, technology, media activation, and market teams—ensuring seamless delivery of both day‑to‑day support and major strategic projects.

Responsibilities

What you’ll do

• Lead the activation, governance, and optimisation of digital advertising technology solutions across global markets.
• Work closely with verification and measurement partners to ensure compliance with brand safety, marketing standards, and market requirements.
• Drive global rollouts of advanced solutions—including Dynamic Creative Optimisation—and support markets by solving challenges, improving workflows, and fostering adoption.
• Develop future‑ready ad tech roadmaps aligned with business transformation goals and the evolving digital landscape.
• Champion integration of AdTech with MarTech, retail media, and commerce platforms—ensuring accuracy, interoperability, and measurement integrity.
• Support onboarding, training, and capability building across global teams to raise knowledge, performance, and adoption of best practices.
• Bring forward guidance on emerging technologies, from data privacy and clean rooms to blockchain, AI, CDPs, and more.
• Manage cross‑functional implementation of data and technology initiatives while ensuring operational excellence, scalability, and financial clarity.
• Host regular knowledge‑sharing sessions and play a key role in quarterly business reviews.
• Lead successful delivery of tech and data integration projects end‑to‑end.

Qualifications

What you’ll bring

• Deep understanding of the digital advertising ecosystem—including platforms such as DV360, Google Campaign Manager, SA360, DSPs, and more.
• Strong working knowledge of Dynamic Creative Optimisation tools and approaches.
• A track record of developing and delivering successful change management programs in complex, multi‑market environments.
• The ability to craft a compelling vision—and inspire and unite internal teams and clients around it.
• Excellent communication and presentation skills, capable of shaping powerful narratives and influencing stakeholders at all levels.
• Commercial acumen and confidence managing profitability, utilisation, and financial performance.
• A proactive mindset, able to spot potential issues early and escalat[?] where needed.
• Strong analytical thinking—comfortable interrogating data, reading signals, spotting opportunities, and building strategic recommendations.
• Meticulous attention to detail and a passion for accuracy and operational excellence.
• Experience working within restricted category industries is highly advantageous.
• Previous agency experience preferred.

If you’re ready to shape the future of global ad technology and guide a major global brand through its next wave of digital transformation, this 12‑month fixed‑term opportunity is your chance to make an immediate impact.

Additional information

Zenith International has fantastic benefits on offer to all of our employees. In addition to the classics, Pension, Life Assurance, Private Medical and Income Protection Planswe also offer;

• WORK YOUR WORLD opportunity to work anywhere in the world, where there is a Publicis office, for up to 6 weeks a year.
• REFLECTION DAYS – Two additional days of paid leave to step away from your usual day‑to‑day work and create time to focus on your well‑being and self‑care.
• HELP@HAND BENEFITS 24/7 helpline to support you on a personal and professional level. Access to remote GPs, mental health support and CBT. Wellbeing content and lifestyle coaching.
• FAMILY FRIENDLY POLICIES We provide 26 weeks of full pay for the following family milestones: Maternity. Adoption, Surrogacy and Shared Parental Leave.
• FLEXIBLE WORKING, BANK HOLIDAY SWAP & BIRTHDAY DAY OFF You are entitled to an additional day off for your birthday, from your first day of employment.
• GREAT LOCAL DISCOUNTS This includes membership discounts with Soho Friends, local restaurants and retailers in Westfield White City and Television Centre.

Full details of our benefits will be shared when you join us!

Publicis Groupe operates a hybrid working pattern with full time employees being office‑based three days during the working week.

We are supportive of all candidates and are committed to providing a fair assessment process. If you have any circumstances (such as neurodiversity, physical or mental impairments or a medical condition) that may affect your assessment, please inform your Talent Acquisition Partner. We will discuss possible adjustments to ensure fairness. Rest assured, disclosing this information will not impact your treatment in our process.

Please make sure you check out the Publicis Career Page which showcases our Inclusive Benefits and our EAG’s (Employee Action Groups).