Activation Manager, Discounters

Coca-Cola Europacific Partners plc; City Of London; On-site; GBP 35,000 - 50,000; Full time

Job summary

A leading global consumer goods company is seeking a Customer Activation Manager in London to drive brand activation through insights and collaboration. The ideal candidate will possess strong planning, budgeting, and communication skills, with experience in shopper marketing or sales. You will be responsible for understanding activation priorities and managing budgets to maximize ROI, while also serving as the primary marketing contact for customers.

Qualifications

• Experience in a customer-facing role in Shopper Marketing, Sales, or Category Development is preferred.
• Excellent verbal and written communication skills.
• Confidence in communicating with key stakeholders and customers.

Responsibilities

• Understand shopper barriers & triggers to purchase and CCEP activation priorities.
• Work collaboratively with sales teams to activate shopper and brand strategies.
• Manage and prioritize TME spend within allocated budgets.
• Work closely with franchisors to execute relevant shopper/brand moments.
• Become the day-to-day contact for Marketing queries or recommendations.

Skills

Planning skills

Budgeting control

Analytical skills

Data processing

Communication skills

Job description

Are you looking for new challenges and personal growth within Coca-Cola Europacific Partners? Then we have a great opportunity for you! Do you have a personality with the power to influence and connect? Can you sustain the pace to keep on growing? Will you make an impact with your desire to win?, Soft drinks is an exciting, fast paced and always evolving category. At CCEP we already have some of the biggest brands in soft drinks and we continue to bring new brands and innovation to market offering choice and value to shoppers and our customers. The Customer Activation team are key to driving the brand portfolio through best in class activation in stores and online. Understanding the brand objectives and shopper insights enables our Activation Managers to identify the right solution to grow penetration, frequency, or spend per trip as required. Keeping the budget under control and assigning spend to the right brands, packs and moments is key to ensuring we deliver the plan to maximise ROI. Customer Activation Managers are ultimately accountable for defining and delivering the 'end to end' shopper activation within our Customers. Also working collaboratively with other Commercial Development teams, Sales, The Coca-Cola Company and of course our Customers is key to delivering great execution.

Responsibilities and expectations

• You would understand the shopper barriers & triggers to purchase and CCEP activation priorities within your environment/customers as well as the key trends and competitor landscape. You will share this knowledge directly with key customers and indirectly through sales teams
• You will work collaboratively with the FS and National sales teams for your customer to activate all of the relevant shopper and brand strategies to meet the defined ABP metrics
• You will understand the commercial implications of decisions in order to make the right judgements to unlock best in class activation ensuring activation is aligned to Commercial priorities
• You will manage and prioritise TME spend within your customer ensuring spend is within allocated budgets and investments are delivering ROI
• You will work closely with our franchisors to execute relevant shopper / brand moments and ensure national campaigns are suitable for your customer to avoid customisation where reasonable for National campaigns (e.g. Premier League)
• For any relevant 'beacon customers' for KO brands within your environment, you will work with the Brand Activation Team to create tailored activation plans to drive greater conversion and customer preference
• You will become your customers day to day contact for Marketing queries or recommendations
• You will represent your customer at any relevant internal meetings or external forums (industry conferences).

To be successful in this role you need to demonstrate excellent planning skills & budgeting control; analytical and data processing; great communication, both verbal and written, and be confident in communicating with key stakeholders and customers. Experience gained from working within a customer facing role in Shopper Marketing, Sales, or Category Development is preferred.

We are Coca-Cola Europacific Partners (CCEP) - a dedicated team of 42,000 people, serving customers in 31 countries, who work together to make, move and sell some of the world's most loved drinks.

We are a global business and one of the leading consumer goods companies in the world. We help our 2.1 million customers grow, and we are constantly investing in exciting new products, innovative technologies and fresh ideas. This helps us to delight the 600 million people who enjoy our drinks every day.