Account Manager - UK Theatre

Internetwork Expert; City Of London; Hybrid; GBP 30,000 - 40,000; Full time

Job summary

A leading digital marketing agency in London is seeking an Account Manager to support UK theatre clients. The role requires 2-4 years of theatre marketing experience. Responsibilities include managing client relationships, delivering marketing campaigns, and collaborating with internal teams. The agency offers hybrid working, a competitive salary, and additional perks such as a health cash plan and regular free event tickets.

Benefits

25-day holiday allowance

Competitive salary

Health cash plan

Hybrid working

Regular free tickets to live events

Qualifications

• 2 - 4 years’ experience in theatre marketing.
• Experience with paid media platforms.
• Client-facing exposure is preferred.

Responsibilities

• Manage day-to-day contact for UK theatre clients.
• Translate client briefs into actionable tasks.
• Ensure effective execution and budget adherence across campaigns.

Skills

Theatre marketing experience

Communication skills

Organization and time management

Familiarity with paid media platforms

Job description

ABOUT US
SINE Digital is a global leader in media, technology, and insights for the live entertainment industry. With offices in London and New York, we partner with world-class cultural institutions and global brands to drive digital and AI transformation, delivering data-led marketing strategies that maximise ticket sales, elevate brand awareness, and deepen audience engagement.

Our clients include many of the most iconic productions in the West End and on Broadway, alongside some of the world’s foremost cultural organisations such as The Royal Ballet & Opera (formerly the Royal Opera House), Nederlander Theatres, LW Theatres, LW Tickets, and The Royal Court.

ABOUT THE ROLE

We are seeking a driven individual who is passionate about theatre and live entertainment. The Account Manager will play a pivotal role in supporting our UK theatre clients team, working with clients such as Mamma Mia! The Party, Operation Mincemeat, The Hunger Games: On Stage to name a few.

This role bridges client needs with internal delivery, ensuring high-quality execution of campaigns and contributing to the development of strong client relationships. Working closely with the wider client team and in-house specialist teams (Paid Media, SEO, Data & Insights and Tech), you’ll help translate strategic objectives into actionable media and marketing plans. You’ll also be trained in the delivery and implementation of new digital products that are on the cutting-edge of marketing science.

This role is ideal for someone with a few years of experience in theatre marketing (working within theatre/cultural institutions or working with them through an agency or supplier) who is now ready to take ownership of campaigns, contribute to client growth, and deepen their strategic capabilities.

KEY RESPONSIBILITIES

Client Management

• Act as the day-to-day contact for a portfolio of UK theatre clients, as well as supporting Account Directors on larger client contracts
• Build relationships with both client and key stakeholders to effectively manage and resolve day to day issues
• Support and or lead client meetings, reporting, QBRs and campaign presentations by helping prepare documentation, presentations, insights, and performance overviews.

Campaign Oversight & Delivery

• Identify and qualify new opportunities, responding quickly and effectively when they arise
• Support account growth and relationship development
• Translate client briefs and campaign requests into actionable tasks for internal teams - ensuring campaign outputs are aligned with client goals
• Coordinate campaign assets, timelines, and deliverables across internal departments and external clients
• Collaborate with Paid Media, SEO, Data & Insights and Tech teams to ensure campaigns are executed effectively and on budget
• Attend internal check-ins and act as a liaison between media teams and client needs
• Help ensure proper documentation of processes and shared learnings to enhance team effectiveness
• Champion the implementation of SINE’s cutting-edge marketing science, ensuring innovative tools, AI-driven insights, and data-led strategies are integrated into every stage of campaign planning and execution
• Collaborate with the Data & Insights, Tech, and Paid Media teams to translate new marketing science methodologies into practical, high-performing client outcomes.

Commercial & Operational Awareness

• Support Account Directors in delivering account profitability, budget tracking forecasting, and revenue growth
• Ensure accurate budget management, invoicing, and financial reporting across accounts
• Manage SOWs and MSAs for your clients, ensuring they are signed and up to date for your clients
• In collaboration with the business development team, identify upsell and cross‑sell opportunities
• Ensure all media plans are accurately updated by the media team
• Provide support on administrative tasks: scheduling, client documentation, meeting notes, asset tracking.

Learning & Development

• Stay up to date with platform and industry trends through training sessions, webinars, and internal knowledge sharing
• Attend relevant industry events and support SINE’s presence when appropriate
• Participate in internal knowledge sharing and training initiatives
• Actively learn and apply SINE’s proprietary marketing science frameworks and tools, bringing innovation, experimentation, and data‑led thinking to client work
• Support the rollout of new AI‑powered and automation‑based products to clients, ensuring smooth adoption and measurable impact.

Essential Experience

• 2 - 4 years’ experience in theatre marketing
• Experience working in theatre/cultural institutions or working with them through an agency or supplier is preferred
• Experience with paid media platforms (Meta, TikTok, Google, YouTube), and basic understanding of SEO, CRM, or web analytics
• Experience managing campaign timelines, assets, and reporting with some client‑facing exposure.

Skills & Attributes

• Strong communication skills (written and verbal) and great at managing client relationships, with attention to detail and professionalism
• Excellent organisation and time management skills, with the ability to juggle multiple priorities
• A team player with an eagerness to learn and grow within a collaborative environment.

• 25-day holiday allowance excluding Bank Holidays (plus extra time off over the Christmas period) and one extra day’s holiday accrued for the first three years of service
• Competitive salary - verified annually through external benchmarking analysis
• 3pm finish on a Friday - subject to business requirements
• Enhanced family‑friendly and personal leave
• Health cash plan (after 3 months service)
• Employee assistance programme
• Hybrid working and working from home equipment allowance
• Regular free tickets to live events
• An active social events calendar and opportunity to input into the social calendar
• Opportunities to help further shape the business culture and agency benefits.

LOCATION

Our stunning offices are based in the heart of Fitzrovia, minutes walk from Goodge Street, Tottenham Court Road and Warren Street stations. We currently operate a hybrid working week, including Tuesday-Thursday in the office with the option to work remotely on Mondays and Fridays.

At SINE Digital, we’re committed to creating a workplace where people feel respected, valued, and empowered to thrive - just as they are. We believe that diverse perspectives and lived experiences are key to driving innovation, and we’re proud to be an equal opportunity employer. Inclusion is more than a policy, it’s part of our culture. We welcome talent from all backgrounds, regardless of race, colour, religion, gender identity, sexual orientation, age, nationality, disability, marital status, or any other aspect of identity. If you require any adjustments or support during the recruitment process, let us know at [e-mail] - we’re here to ensure you have what you need to show up as your best self.