Account Executive

Directive; Richmond; Remote; GBP 60,000 - 100,000; Full time

Job summary

A leading B2B performance marketing agency in the UK seeks an Account Executive/VP Sales to drive performance marketing services sold to B2B accounts. Candidates should have over 5 years of digital marketing sales experience and a strong ability to consult with C-level clients. The role offers competitive salary and benefits, including unlimited PTO and remote work options.

Benefits

Unlimited PTO

Comprehensive benefits package

Annual company-wide retreat

401(k) with company match

Qualifications

• 5+ years selling digital marketing or performance services.
• Proven ability to sell at the executive level (CMO/VP).
• Track record of exceeding quota with $100k+ ACVs.

Responsibilities

• Source, qualify, and close Mid-Market & Enterprise SaaS deals.
• Run structured discovery and identify business pains.
• Lead C-level conversations confidently.

Skills

Sales expertise

Digital marketing knowledge

Consultative selling

Communication skills

Organizational skills

Tools

Salesforce

Gong

ZoomInfo

Job description

Directive Consulting is the leading B2B performance marketing agency that delivers real revenue—not just leads.

We use Customer Generation (a marketing methodology developed by us) to cut through the noise. Forget MQLs—we’re here to drive pipeline, fuel SQLs, and scale brands that are serious about growth. From Paid Media and SEO to CRO, RevOps, and Go-To-Market Strategy, we build marketing engines that win in SaaS and across B2B industries.

We move fast. We think boldly. We are elite. We hire people who challenge the status quo and push campaigns past what’s expected - sparking demand for bold, innovative brands. If you live for performance, love solving hard problems, and want your work to actually mean something, you’ll fit right in.

But here’s the fun part—we don’t just deliver results; we’re shaping the future of marketing. Ready to build something that breaks the mold?

About The Role

You, the Account Executive/VP Sales of our dreams, are an experienced Sales professional who has Digital Marketing agency experience selling strategic marketing services (specifically SEO and PPC) to B2B accounts. You are a strong communicator and consultative sales expert who thrives in an environment built on growth and excellence.

A core driver of your success in this role will be your performance marketing expertise and knowledge. You will be required to build your own custom audits in the pitch process (without operational support) and will need to pass a highly strategic and difficult onboarding process to be fully onboarded and approved for the role.

This isn’t a "pitch a deck and hope" role. It’s consultative, executive-level selling where you’ll:

• Partner closely with Client Strategy and Service Line Directors to design, shape, and deliver winning solutions.
• Lead high-stakes conversations with CMOs, VPs, and Founders.
• Guide prospects through discovery, strategy alignment, and proposal stages using our Command of the Message framework.
• Own deals from Intro Call through SOW Review, including negotiation and close.

What You’ll Do:

• Pipeline Leadership: Source, qualify, and close Mid-Market & Enterprise SaaS deals.
• Discovery & Strategy: Run structured discovery, identify business pains, and align Directive’s services as the solution.
• Consultative Selling: Build strategic proposals (SEO, Paid Media, CRO, RevOps, GTM) in partnership with Client Strategy and Service Line Directors.
• Deal Management: Drive opportunities through the full cycle (Intro → Strategy Call → Proposal → SOW Review → Close).
• Executive Communication: Lead C-level conversations with confidence and clarity.
• Quota Attainment: Exceed quarterly revenue targets and drive consistent pipeline coverage.

What You’ll Bring:

• 5+ years selling digital marketing or performance services in a B2B agency/consulting environment.
• A track record of exceeding quota with $100k+ ACVs and 6–7 figure annual targets.
• Proven ability to sell consultatively at the executive level (CMO/VP).
• Expertise across Paid Media and SEO (bonus for CRO/RevOps experience).
• Excellent business acumen and ability to quantify ROI in a sales process.
• Strong organizational skills and comfort working in Salesforce, Gong, and other sales tools.

Goals and metrics:

• Quota Attainment: 100%+
• Conversion Excellence: Meet/exceed stage conversion benchmarks (Intro → Strategy → Proposal → Close).

Tech stack:

Gong • Salesforce • ZoomInfo • LeanData • Slack • Stratos (AI Sales/Marketing Platform)

What We Offer:

• Compensation for this role includes a competitive base salary
• Medical, dental, vision plans, disability, and life insurance coverage for you and your family that fit your lifestyle
  • Including a 100% employer-paid plan for you and a 50% employer contribution for your dependents (US, CAD, MX)
• Benefits to Support the Whole Person:
  • Mental - Access to certified therapists through Spring Health, membership to Headspace
  • Physical - Physical therapy through Omada, thousands of Aaptiv virtual workouts, complimentary One Medical membership for primary and virtual care
  • Time Off - Unlimited PTO (2-week minimum), Paid Company Holidays, Your Birthday Off, End of Year Recharge (Closed December 24 - January 1), Paid Parental Leave
  • Financial - Traditional and Roth 401(k) with a 3% company match
  • Bonus - Annual bonus based on tenure, which scales in total amount over time
  • Annual Company-wide Retreat

Work Environment Requirements

As a remote-first company, you’ll have the ability to work from your home office. For some positions, as posted, we will accommodate global opportunities where we have established businesses, including Canada, Mexico, and the UK. For global locations, you must have established and current work authorization and permanently reside in that country.

This role has the opportunity to operate 100% virtually from your home office. We primarily collaborate with our colleagues through virtual meetings (Zoom), and Slack. In this role, you will be required to operate a laptop computer (PC or Mac available), computer software platforms, and other office productivity tools as necessary. Due to the nature of this role, you must be able to remain stationary for extended periods, must be able to observe and interpret written and/or verbal communication, must have reliable internet access, and a professional background.

To perform this job successfully, an individual must be able to perform each essential job duty satisfactorily. Reasonable accommodations may be made to enable qualified individuals with disabilities to perform essential job functions.

If you require reasonable accommodations in completing this application, interviewing, completing any pre-employment testing, or otherwise participating in the employee selection process, direct your inquiries to [e-mail].

Additional Information

At Directive, one of our core values is People First. We’re committed to fostering a more diverse and inclusive culture in the digital landscape. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.