Account Director (Social and Influencer)

Publicis Groupe UK; City Of London; Hybrid; GBP 55,000 - 75,000; Full time

Job summary

A leading global marketing agency is seeking an experienced Account Director to manage client relationships and oversee influencer programs. The ideal candidate will have strong social media knowledge and a background in client management. This role offers a hybrid working model, allowing for flexibility while delivering strategic solutions. Unleash your creativity and join a vibrant team focused on driving growth for clients.

Benefits

WORK YOUR WORLD opportunity

REFLECTION DAYS

HELP@HAND BENEFITS 24/7

FAMILY FRIENDLY POLICIES

FLEXIBLE WORKING and BIRTHDAY DAY OFF

GREAT LOCAL DISCOUNTS

Qualifications

• Experience in managing accounts with UK and Global brands.
• Strong background in executing social media campaigns.
• Proven track record in influencer management.

Responsibilities

• Own the client relationship and lead strategic conversations.
• Oversee execution of influencer programs.
• Lead and inspire the team to meet deadlines.
• Identify new opportunities for existing clients.
• Ensure financial tracking and billing consistency.
• Mentor junior team members.

Skills

Influencer marketing

Client management

Social media knowledge

Team leadership

Commercial acumen

Job description

BRAND: MSL
Job Function: Client Management
Location: London, United Kingdom
Experience Level: Intermediate
Workplace Type: Hybrid

Company description

We're a values-based business built around a philosophy of DO | FEEL | THINK. For our people, it encourages them to DO IT, to FEEL BELONGING and to THINK INDEPENDENTLY, creating a vibrant environment where our people can do the best work of their careers. We use DO | FEEL | THINK to inspire our clients too. We want clients to show their values to the world through the acts they create digitally and in real life, helping to generate greater emotional connection with their products and brands, and creating audience relationships built on true Belief. How do we do it? By connecting the modern key Belief drivers of PR, Sustainability, Employer Brand, and Digital Influence - all crucial to helping businesses win in our increasingly values-based world. It all adds up to a vision of creating a progressive and connected creative agency that helps clients find new ways to grow.

Our Commitment

Diversity and inclusion is a core part of who we are at MSL. We're committed to building an inclusive culture that encourages, celebrates and supports our wonderfully diverse employee group - whatever their age, gender identity, race, sexual orientation, physical or mental ability or ethnicity. Diversity and inclusion doesn't just fuel our creativity and innovation, it brings us closer to our people and audiences. We will continue to strive to create a culture and environment where everyone feels empowered and more importantly comfortable enough to bring their full, authentic selves to work.

Overview

Our mission is to be the most progressive networked agency in the market, a home to fresh and diverse talent. We're looking for a brilliant Account Director with a solid background in influencer marketing, a keen understanding of social media and finely honed account and client management skills to join us on this journey

Responsibilities

Client ownership: Confident owning the client relationship and leading strategic conversations on how we can best deliver work

Influencer and social counsel: Able to strategise and oversee the execution of global and local influencer programmes, with a keen understanding of the social media landscape. Able to counsel and guide colleagues and senior clients in best practice for influencer in 2026.

Team leadership and project ownership: Leading and inspiring a team to ensure we're hitting deadlines and delivering in a professional fashion, and maintaining strong relationships with talent and agents throughout the process

Lead account growth: Identify new opportunities with existing clients, lead new business and activate opportunities with senior support

Financial rigor: Ensure clients are invoiced correctly, billability and resourcing of account team members is tracked consistently, and budgets and expenditure closely monitored.

Commercial acumen: Able to deliver a good margin, negotiate and formalise appropriate budgets.

Develop the team: Line management and mentorship of junior team members, always ensuring their development is prioritised.

A great presenter: Strong communications skills and able to captivate a room when presenting ideas or plans.

Qualifications

UK and Global brand experience: managing accounts with different work streams and clients.

Strong social media knowledge: knowledgeable about and experienced in executing social media campaigns, either as part of a social media team or working closely with one.

Influencer management experience: proven track record of strategising and executing influencer-led campaigns.

Core part of the team: Working together is key to our success; you'll be great at bringing together teams to deliver great work.

Being culturally connected and aware of the world around you. Understanding trends, attending events and exhibitions.

Be curious: You will actively work to develop in-depth knowledge about the media and communications landscape and MSL's wider offer.

Actively contribute to MSL culture and values: Live our values and take initiative to do them.

Problem solver: Ability to think on your feet, work in an agile manner and adapt to changing requests.

Proactive: Be seen as a thought leader in the market and represent the agency at industry events such as webinars, conferences and awards

Additional information

MSL has fantastic benefits on offer to all of our employees. In addition to the classics, Pension, Life Assurance, Private Medical and Income Protection Plans we also offer;

• WORK YOUR WORLD opportunity to work anywhere in the world, where there is a Publicis office, for up to 6 weeks a year.
• REFLECTION DAYS - Two additional days of paid leave to step away from your usual day-to-day work and create time to focus on your well-being and self-care.
• HELP@HAND BENEFITS 24/7 helpline to support you on a personal and professional level. Access to remote GPs, mental health support and CBT. Wellbeing content and lifestyle coaching.
• FAMILY FRIENDLY POLICIES We provide 26 weeks of full pay for the following family milestones: Maternity. Adoption, Surrogacy and Shared Parental Leave.
• FLEXIBLE WORKING, BANK HOLIDAY SWAP & BIRTHDAY DAY OFF You are entitled to an additional day off for your birthday.
• GREAT LOCAL DISCOUNTS This includes membership discounts with Soho Friends, local restaurants and retailers in Westfield White City and Television Centre.

Full details of our benefits will be shared when you join us!

Publicis Groupe operates a hybrid working pattern with full time employees being office-based three days during the working week.

We are supportive of all candidates and are committed to providing a fair assessment process. If you have any circumstances (such as neurodiversity, physical or mental impairments or a medical condition) that may affect your assessment, please inform your Talent Acquisition Partner. We will discuss possible adjustments to ensure fairness. Rest assured, disclosing this information will not impact your treatment in our process.

Please make sure you check out the Publicis Career Page which showcases our Inclusive Benefits and our EAG's (Employee Action Groups).