Account Director - London

Peregrine Communications; Greater London; On-site; GBP 40,000 - 60,000; Full time

Job summary

A leading communications agency in Greater London is seeking an experienced account manager to oversee client relationships and deliver high-quality presentations. The ideal candidate will excel in client coaching and possess advanced skills in digital marketing, including SEO and Google Ads. This role emphasizes creativity in generating profitability and requires effective management of a dynamic team.

Qualifications

• Experience in client coaching and media interview preparation.
• Ability to manage multiple accounts effectively.
• Strong understanding of digital strategy and campaigns.

Responsibilities

• Own day to day client management and planning.
• Ensure client accounts remain profitable by managing team.
• Provide high level counsel to clients and mentor team members.

Skills

Advanced presentation skills

Understanding of SEO

Knowledge of Google Ads

Expert in industry sector

Client management

Tools

Hubspot

Monday.com

Job description

Responsibilities

• Focuses on adding value through evaluation of activities
• Aims for best practice to meet client contract terms
• Regularly measures client satisfaction and takes action
• Provide first stage crisis management – identifies when to seek senior help
• Owns day to day client management – planning and execution of plan with on message themes to follow
• Client daily point of contact for planning future activities
• Advanced presentation skills
• Understands principles of business development
• Expert in industry sector
• Positions Peregrine as strategic partner
• Proactively builds relationships with key opinion leaders
• Create website content
• Support when requited on media and/or messaging training
• Provides support on script writing and film project management as required.
• Incorporate digital strategy in client planners
• Confidently sell in digital services
• Have a solid understanding of SEO, SEM, LinkedIn campaigns, Google Ads, and PPC
• Complete campaign reporting
• Understand how Hubspot works
• Know who you can target on Linked In campaigns

Administrative/agency operations

• Ensure business objectives are met by managing team
• Ensure client accounts remain profitable
• Ambassador for company at internal and external events
• Welcomes accountability
• Record hours and expenses, promptly, accurately
• Time management on multiple accounts, using Monday.com

Client services

• The account lynchpin between NY/UK/Design/Digital
• Seen as the trusted advisor to client
• Provide client coaching in advance of media interviews
• In-depth knowledge of economic issues
• Manage client satisfaction – review and action
• In-depth understanding of client’s business and market
• Anticipates potential problems – finds solutions and communicates to client
• Prepare ahead of meetings

Account management and strategic thinking

• Responsible and accountable for financial aspects on accounts – compile billability stats for senior team to review
• Think creatively – generates profitability
• Identifies client objectives
• Provide high level counsel to client
• Spearhead new business efforts with support from Associate Director/Director
• Develop and deliver powerful presentations
• Convert new business into revenue
• Instil strong new business ethic in team
• Understands fundamentals of leadership and motivations and applies to team
• Conduct reviews – develop and retain staff
• Mentors line reports – provide guidance on content and client management
• Conduct resource and capacity planning
• Conduct interviews

Contact

[phone]
19-20 Great Sutton St
London EC1V 0DR

[phone]
The Chrysler Building
New York NY 10174