Account Director, Lifestyle - Travel

Together Group; City Of London; On-site; GBP 60,000 - 80,000; Full time

Job summary

A leading lifestyle communications agency is seeking an experienced Account Director for their Lifestyle - Travel division. The role requires a strong background in luxury public relations, excellent communication and networking skills, and a strategic mindset to lead client accounts effectively. The ideal candidate will have over 6 years of relevant experience and a proven ability to execute successful campaigns across multiple channels. The position is based in London and offers a full-time contract.

Qualifications

• 6-8 years of experience in luxury public relations.
• Proven track record with travel/lifestyle and culture clients.
• Experience in digital and social media marketing campaigns.

Responsibilities

• Oversee accounts and partner with clients to meet objectives.
• Identify new business opportunities and prepare proposals.
• Manage campaign and content budgets effectively.
• Lead strategy for all agency social media channels.

Skills

Strong communication skills

Networking skills

Analytical skills

Project management skills

Negotiation skills

Presentation skills

Entrepreneurial mindset

Education

Bachelor's degree in public relations, communication, journalism, or marketing

Tools

Social media platforms (Facebook, Twitter, Instagram, YouTube, LinkedIn)

Online marketing tools

Job description

Account Director, Lifestyle - Travel

Application Deadline: 25 December 2025

Department: Lifestyle

Employment Type: Full Time

Location: PURPLE London

Description

Who We Are: PURPLE is a global lifestyle communications agency with offices in Los Angeles, Miami, New York, London, Hong Kong & Singapore.

For more than two decades, PURPLE has been the leader in culturally connected, results driven brand communications. With the original founding team still leading the business, we bring together our cross-generational and diverse personal networks globally to connect people and brands, build strategy and drive commercial success.

Our in-house talent pride themselves on their international networks, working collaboratively across luxury and creative industries to deliver game-changing earned media campaigns that are always bespoke, non-traditional and often provocative. Understanding the world of luxury and the ever evolving possibilities to lead in the space, we offer connected services across Communications, Events, Social Media, Partnerships, and VIP & Talent.

PURPLE doesn’t follow the cultural zeitgeist, we create it.

Who You Are

The Account Director will have in-depth PR experience in Luxury Travel and Lifestyle brands either agency or client-side. The role requires strong communication and networking skills; an ability to build relationships and provide strategic client counsel. You will be encouraged to show your entrepreneurial drive and express your ideas through fantastic verbal, visual and written communication to both your team and your clients.

Key Responsibilities

• Oversee an existing list of accounts partnering with clients to understand key objectives and success metrics.
• New business meetings including identifying and communicating with new client prospects and preparing and presenting proposals.
• Exceptional presentation and pitching skills, and the ability to create compelling story lines and decks.
• Experience with brand positioning, creating complex corporate communications programs for Company clients and how to represent a specific point-of-view to differentiate PURPLE from competitors.
• Identifies and follows media landscape trends; leads Company to effectively respond to a changing media environment.
• Leverages a network of media relationships, peers and colleagues to serve clients and regularly bring opportunities to the table that can benefit multiple clients across the firm.
• Develops and presents original recommendations based on media experience and strategic and creative thinking.
• Support the account teams to manage campaign and content budgets to ensure performance and delivery.
• Excellent understanding of the use of and role of social media platforms (Facebook, Twitter, Instagram, YouTube and LinkedIn) and ability to advise Clients on channel strategy.
• In-depth understanding of social analytics and insights to inform strategy, and extensive use of social listening tools.
• Build influencer target lists and run effective influencer marketing and content campaigns with clear KPI’s and deliverables.
• Ultimate responsibility for correct end of month and post-campaign analysis reporting to clients.
• Responsibility for effective operation and content management of agency website.
• Lead the strategy and execution for all agency social media channels.

Qualifications & Candidate Description

• Bachelor's degree in public relations, communication, journalism, marketing, or equivalent experience
• 6-8 year of experience in luxury public relations
• Proven track record of success with previous Travel/lifestyle and Culture and tech clients
• Demonstrable experience in designing and implementing successful digital and social media marketing campaigns.
• Strong understanding of how all current digital marketing channels function.
• Solid knowledge of online marketing tools and good practice.
• A multitasker who enjoys working in a fast-paced agency environment and able to deliver work of a high standard to deadline.
• Excellent analytical and project management skills.
• Strong negotiation, presentation, and communication skills.
• Strong team management and communication (written and verbal) skills.
• Confident, driven and dynamic leader.
• Entrepreneurial mind-set with the ability to spot original branding opportunities.