Account Director - Lifestyle, Property

Together Group; City Of London; On-site; GBP 50,000 - 70,000; Full time

Job summary

A reputable PR agency in London is seeking an experienced Account Director to play a critical role in managing client relationships and executing impactful PR campaigns. The ideal candidate will have 5-6 years' experience in PR, with proven success in client account management and media relations. Strong communication skills and proficiency in industry tools are essential for this position. This role offers a chance to work in a dynamic and creative environment.

Qualifications

• Minimum of 5-6 years’ experience in PR, ideally within an agency environment or similar field.
• Proven track record of managing client accounts and delivering successful PR campaigns.
• Strong understanding of media relations with established relationships across multiple sectors.

Responsibilities

• Build and maintain strong relationships with key journalists and media outlets.
• Provide proactive solutions to address client needs.
• Craft compelling press materials ensuring consistency in branding.
• Manage and coordinate media strategy to secure impactful coverage.
• Oversee and mentor junior team members.

Skills

Media relations

Client management

Campaign execution

Team leadership

Event management

Analysis and reporting

Tools

Microsoft Office

Google Workspace

PR platforms

Job description

Overview

Department: Lifestyle

Employment Type: Full Time

Location: PURPLE London

The Account Director will play a critical role in supporting client management, developing and executing impactful PR campaigns, and driving media results for a diverse portfolio of clients across luxury property, placemaking, design and hospitality. Working closely with the wider team, this position requires strategic thinking, creativity, and exceptional organisational skills to ensure excellence in all aspects of client work.

Key Responsibilities

• Media Relations: Build and maintain strong relationships with key journalists, editors, influencers, and media outlets across traditional and digital platforms.
• Media Relations: Stay informed of industry trends, media landscapes, and emerging platforms to identify opportunities for clients.
• Client Management: Serve as a day-to-day contact for clients, fostering relationships built on trust, expertise, and effective communication.
• Client Management: Provide counsel and proactive solutions to address client needs and challenges.
• Client Management: Manage meeting cadence and preparations within the team and externally.
• Campaign Execution: Craft compelling press materials, including press releases, pitches, and reports, ensuring consistency in tone and quality in line with PURPLE’s branding and style.
• Campaign Execution: Manage and coordinate media strategy, focusing on output to secure impactful coverage across relevant outlets and achieving KPI’s.
• Team Leadership and Collaboration: Oversee and mentor junior team members, providing guidance to enhance their professional growth and ensure smooth day-to-day operations.
• Team Leadership and Collaboration: Collaborate with internal teams, within lifestyle division and beyond, including international offices, to ensure seamless execution of campaigns.
• Event Management: Plan and execute events, including press launches, media familiarization trips, and influencer activations, ensuring flawless delivery.
• Event Management: Coordinate all logistics, timelines, and budgets, maintaining clear communication with all stakeholders.
• Analysis and Reporting: Monitor, evaluate, and report on campaign performance, providing clients with actionable insights and recommendations.
• Analysis and Reporting: Analyze competitor activity and industry trends to maintain a competitive edge for clients.

Skills, knowledge & expertise

• Minimum of 5-6 years’ experience in PR, ideally within an agency environment or similar field.
• Proven track record of managing client accounts and delivering successful PR campaigns.
• Strong understanding of media relations, with established relationships across multiple sectors – property and / or design contacts desirable
• Passionate and highly driven by lifestyle, culture, and emerging industry trends.
• A collaborative team player with a proactive and solutions-focused mindset.
• Exceptional written and verbal communication skills, with the ability to craft compelling narratives.
• Highly organized, detail-oriented, and capable of managing junior colleagues across multiple projects in a fast-paced environment.
• Excellent proficiency in tools such as Microsoft Office (Outlook, Excel, PowerPoint), Google Workspace, and PR platforms like Cision.