Account Director

Fuse; City Of London; On-site; GBP 60,000 - 80,000; Full time

Job summary

A dynamic marketing agency in London seeks an experienced Account Director to manage and execute European football partnerships. The role involves client advisory, project management, and team leadership, with responsibilities including strategic plan delivery and maintaining client relationships. Applicants must have a strong partnership marketing background. This is a full-time position requiring eligibility to work in the UK.

Benefits

Comprehensive training & development plans

Opportunities for career growth

Dynamic team environment

Qualifications

• Strong experience in partnership marketing, ideally in sport or entertainment.
• Ability to manage high-profile partnerships and client relationships.
• Experience in leading teams and facilitating their growth.

Responsibilities

• Manage and deliver client projects and partnerships effectively.
• Build and maintain relationships with senior clients and stakeholders.
• Lead execution of integrated partnership campaigns.

Skills

Partnership marketing experience

Client relationship management

Project management

Financial acumen

Job description

Fuse is looking for a highly confident and experienced Account Director to join a dynamic team working on European-based football partnerships for two of our biggest clients. This role sits within the Rights Consultancy division.

You’ll be expected to be a trusted advisor to our clients. Experience of working with a variety of rights owners is a must. You will be accountable for the successful management and execution of all client deliverables on our scope of work, whilst also, where possible, growing the account via extended scopes of work and/or upselling new services within Fuse.

You will be responsible for senior stakeholder management with clients, interpreting client briefs and mobilising client teams, leading on the activation of partnership assets, and managing the relationships with four rights holders. Client projects and campaigns are varied, including purpose-led activations, digital content, events/hospitality, experiential and colleague engagement.

Within your role, you will need a strong understanding of client business objectives, Fuse’s proposition and the broader sport and entertainment industry, which will set-up you up to deliver with excellence whilst growing your respective pieces of business.

Responsibilities

• Delivery of existing and upcoming client projects, with an overarching strategic approach to activating sponsorships in line with wider brand and sponsorship strategy
• Building and maintaining close relationships with senior clients and agency stakeholders alike, as key Fuse representative across the interagency set up (including media agencies)
• Initiating the set up of multi-faceted integrated partnership campaigns from a standing start, as well as adapting existing activation plans to fit business needs
• A strong operational understanding of how to build effective and efficient ways of working, innovating processes and leading implementation by junior members and managing upwards to account GADs where necessary
• Acting as the main day-to-day point of contact for clients
• Navigating complex team and workstream issues with knowledge and authority, with an astute understanding of how and when to elevate to GAD level
• Demonstrate Fuse core values (trusted, collaborative, committed and restless) and instil this through the wider team
• Growing incremental revenue from existing clients and supporting new business
• Ensure the team is maintaining the smooth running of the account through status meetings, reporting, project troubleshooting, etc.
• Stakeholder liaison (rights holders, supplier partners and other client agencies)
• Management and oversight of talent relationships to support the partnerships – including management of contractual appearances, approvals, logistics, and briefings
• Regular reporting to key clients/ stakeholders
• Manages a team, giving regular performance feedback, motivating them, and supporting their growth
• Lead and contribute to agency-wide initiatives and lead by example
• Input into broader partnership work where relevant
• This role may include on-site support at events and some weekend work

Desired Skills & Experience

• Has strong experience in the partnership marketing/communications industry with experience working across Sport or Entertainment
• A strong understanding of both the sponsorship and sport landscape, including how partnerships and brand experiences work within the broader marketing mix
• Must have some experience of working with and activating high profile partnerships – ideally with specific experience of having worked on UEFA properties and with associated entities
• Experience of leading a team, managing people and the ability to facilitate career growth in others
• Ability to demonstrate relationships with senior clients and internal stakeholders
• Experience in developing and leading strategic responses for clients, including working closely with other agency partners
• Excellent project management and attention to detail, able to own projects from start to finish
• Strong financial acumen (Responsibility of significant budgets and scope/revenue reporting)

You need to have the ability & willingness to work flexibly, usually in the London office, with occasional international travel, on-site at events and some weekend work.

This is a full-time role & you must be eligible to work in the UK.

Fuse job descriptions are not intended to be restrictive and are a guideline to the duties in this role.

We are committed to providing comprehensive training & development plans for all team members.

About the Agency

A global agency with local expertise, connecting brands to the things that matter most to their audiences in culture through partnerships in sport, music, film & television, gaming & esports. These connections make our clients more memorable - the key to unlocking effectiveness.

Powered by Omnicom Media Group, we bring an extra edge to strategy, execution, and measurement.

Our work has won numerous awards, and the industry frequently recognises our people as top performers in their field. We place great importance on trusted relationships, sound moral judgement, and strong governance, all delivered through transparent processes.

We have a fantastic team of 120 in our London HQ and 300 more across offices worldwide, working with incredible clients, including PepsiCo, Vodafone, Nissan, British Gas, Renault, Enterprise Rent-A-Car, McDonald’s, and Just Eat Takeaway.com.

Be Your Best

We want everyone to make the most of the opportunity to shine and showcase your talents and we are happy to make adjustments in the recruitment process so you can be your best. Please discuss any specific requirements with your dedicated Talent Team member or if you would feel more comfortable, you can email us confidentially at [e-mail] to let us know how we can support you.

Diversity, Equity & Inclusion at OMG

At OMG, our vision is to be an agency where difference is valued and everyone is able to thrive in a culture of equality, inclusion and belonging. We are committed to providing a truly inclusive environment that reflects today’s society, where everyone is able to bring their true selves to work, and where diverse voices and backgrounds are valued, heard, and well-represented.

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