ABM & Segment Marketing Manager

WithSecure; Greater London; On-site; GBP 70,000 - 90,000; Full time

Job summary

A leading cybersecurity firm in Greater London seeks an experienced ABM & Segment Marketing Manager. This strategic role involves driving customer acquisition through account-based marketing, collaborating with sales teams, and executing targeted marketing campaigns. The ideal candidate will have over 7 years of experience in B2B SaaS marketing, strong analytical capabilities, and familiarity with platforms like Salesforce. This is a unique opportunity to impact marketing strategy in a rapidly evolving industry and contribute to cybersecurity solutions.

Qualifications

• 7+ years of experience in B2B SaaS marketing, with at least 3 in account-based marketing.
• Proven track record of driving measurable pipeline through ABM.
• Hands-on experience in creating marketing content.

Responsibilities

• Design ABM strategies to acquire new logos and expand existing accounts.
• Lead multi-channel campaign development including email and digital.
• Collaborate with sales to identify target accounts and improve engagement.

Skills

7+ years of experience in B2B SaaS marketing

Account-based marketing expertise

Collaboration skills

Analytical mindset

Familiarity with Salesforce and marketing tools

Fluent English

Tools

Salesforce

Demandbase

Marketing Cloud

Job description

Job Description

At WithSecure™, we protect businesses all over the world. Our SaaS solutions safeguard against modern cyber threats, and our innovative Co-security approach reflects our belief that true protection requires collaboration and shared expertise. No one can solve every cyber security problem alone. Our vision is to become Europe’s flagship in cyber security. Every day, our talented teams work to prevent cyber extortion, secure critical infrastructure, and prevent misuse of sensitive data. At WithSecure, it’s our people who make us exceptional – a diverse community that values passion, purpose, and a commitment to workplace well-being. If you’re ready to make an impact with a company that’s transforming cybersecurity, we’d love to hear from you.

Position Overview

The ABM & Segment Marketing Manager is a key strategic marketing role responsible for driving customer acquisition and account growth in strategic such as telecommunications (telco), managed service provider (MSP), and global partner segments. This role leads the design and execution of highly targeted account-based marketing (ABM) programs that influence pipeline, accelerate deals, and deepen engagement with high-value accounts.

Key Responsibilities

• Design and implement ABM strategies for telco, MSPs, and global strategic partner accounts, aimed at both acquiring new logos and expanding existing accounts.
• Lead personalized, multi-channel campaign development including email, digital, content, and virtual / physical experiences.
• Align closely with RevOps field sales to identify target accounts, support outbound initiatives and track account engagement.
• Leverage insights from Salesforce, intent platforms and analytics tools to prioritize efforts and personalize outreach.
• Create and maintain dashboards and reports to measure the business impact of ABM efforts.
• Collaborate with content, product marketing, and digital teams to develop messaging and assets aligned to industry and buying stage.
• Stay current on telco and MSP industry dynamics, customer needs and competitive landscape to refine campaigns.

Qualifications

• 7+ years of experience in B2B SaaS marketing with 3+ years in account-based or segment-specific marketing roles.
• Strong record of delivering measurable pipeline and revenue from ABM programs.
• Experience working with strategic sales teams on joint planning and execution.
• Experienced and hands-on in creating marketing content.
• Familiarity with tools such as Salesforce, Demandbase, Marketing Cloud or equivalents.
• Excellent collaboration skills, and fluent English.
• Analytical mindset with ability to act on marketing and sales data.
• Industry experience in telco and MSPs is a plus.

Key Competencies

• Strategic planning & execution : Ability to build long-term marketing plans tied to commercial outcomes.
• Customer & account focus : Understands buyer personas, journeys and how to influence decision-makers.
• Collaborative leadership : Builds strong internal alliances.
• Data-driven optimization : Uses analytics and feedback loops to improve performance continuously.
• Campaign orchestration : Manages multi-channel execution with clarity, consistency and agility.
• Industry acumen : Stays ahead of trends in telco, MSP, cyber security and B2B buying behavior.
• Personalization & messaging : Crafts relevant, compelling narratives tailored to account needs.