ABM Marketing Manager, EMEA

NextGenEnergyJobs; Greater London; Hybrid; GBP 70,000 - 98,000; Full time

Benefits offered by this job

Paid time off

Wellness program

Home office stipend

Phone & internet reimbursement

Tuition reimbursement

Job summary

Planet Labs is seeking a passionate ABM Marketing Manager to lead our EMEA Civil Government & Defence & Intelligence marketing programs. You will design and execute 1:1 ABM campaigns across channels, coordinating with sales to accelerate pipeline.

This is a full-time, hybrid role requiring in-office presence in Berlin or London three days per week. The ideal candidate has 6+ years ABM experience, a Bachelor's degree, and a track record of successful ABM programs in the public sector.

Qualifications

• 6+ years of regional, field, events, and ABM marketing experience.
• Bachelor's degree in a relevant field.
• Experience creating and executing a regional marketing strategy including launching and owning ABM programs.
• Experience planning and executing events at a range of budget levels and venues.
• Experience leveraging AI to scale marketing reach and efficiency.
• Success in creating and executing comprehensive ABM programs in the public and government sectors that drove pipeline and revenue.
• A track record of building solid partnerships with sales teams to align on account strategies, goals, and tactics.
• Proficiency in marketing automation tools and CRM systems to manage and launch campaigns, track campaign effectiveness, monitor engagement, and track ROI of event channels for future planning.
• Professional working proficiency in English, the language of the company.

Responsibilities

• Lead the strategy and execution of ABM programs to accelerate pipeline and engagement within priority accounts.
• Collaborate with sales and marketing to design 1:1 and 1 ABM programs across multiple channels, including events and personalised digital campaigns.
• Report to the Director of EMEA Regional Marketing and operate in a hybrid environment requiring in-office presence in Berlin or London.

Skills

ABM marketing

Sales alignment

Marketing automation

CRM proficiency

Event planning

AI in marketing

English proficiency

Strategic thinking

Education

Bachelor's degree

Tools

Marketing automation platforms

CRM systems

Job description

Planet designs, builds, and operates the largest constellation of imaging satellites in history.

Key Responsibilities

• Planet is looking for a passionate, innovative ABM Marketing Manager to lead our marketing efforts for the EMEA Civil Government & Defence & Intelligence businesses. Reporting to the Director of EMEA Regional Marketing, you will lead the strategy and execution of the account-based marketing (ABM) programs to accelerate pipeline and drive engagement within our priority accounts.
• In this role, you will collaborate closely with key stakeholders in sales and marketing to design and execute 1:1 and 1 ABM programs across multiple channels, including bespoke events and personalised digital campaigns.
• This is a full-time, hybrid role which will require you to be in our Berlin or London office 3 days per week.

Requirements

• 6+ years of regional, field, events, and ABM marketing experience
• Bachelor's degree in a relevant field
• Experience creating and executing a regional marketing strategy including launching and owning ABM programs
• Experience planning and executing events at a range of budget levels and venues
• Experience leveraging AI to scale marketing reach and efficiency
• Success in creating and executing comprehensive ABM programs in the public and government sectors that drove pipeline and revenue
• A track record of building solid partnerships with sales teams to align on account strategies, goals, and tactics
• Ability to organise, prioritise, and execute multiple, ongoing programs under a deadline, with an eye on business impact
• Proficiency in marketing automation tools and CRM systems to manage and launch campaigns, track campaign effectiveness, monitor engagement, and track ROI of event channels for future planning
• Professional working proficiency in English, the language of the company
• Success in creating and executing comprehensive regional ABM strategies that include a range of tactics and activities
• Overachieving marketing goals with an ability to drive for results
• Ability to organise, prioritise and execute multiple, ongoing projects under deadline, with an eye on business impact
• Excellent attention to detail and project management skills to align all stakeholders through the planning process
• Planet Labs Germany GmbH is authorized to receive U.S. export-controlled information at Planet under an export license issued by the Bureau of Industry and Security. This position requires access to U.S. and German/EU export-controlled information, and as such, employment (or hiring of a contractor) is contingent upon the candidate’s ability to access all applicable export-controlled information without additional export licensing being required by German, EU, or U.S. authorities.
• These offerings are dependent on employment type and geographical location, based upon applicable law or company policy.
• Paid time off including vacation, holidays and company-wide days off
• Employee Wellness Program
• Home Office Reimbursement
• Monthly Phone and Internet Reimbursement
• Tuition Reimbursement and access to LinkedIn Learning