21848 - Creative Copywriter

Ministry of Justice; Greater London; On-site; GBP 40,000 - 43,000; Full time

Benefits offered by this job

Annual leave 25 days

Pension scheme

Flexible working

Hybrid working

Job summary

Ministry of Justice’s Design102 team is seeking a creative writer and experienced editor to develop compelling campaign messaging and engaging copy across channels. You’ll work with clients, designers and other specialists to turn complex ideas into clear, audience-focused content.

The role emphasizes tone of voice, brand positioning and high-quality copy for social, blogs and websites, with hybrid working in the UK and a focus on public sector communication excellence.

Qualifications

• Proven ability to write clear, audience-focused copy.
• Experience editing multi-channel campaigns.
• Ability to develop tone of voice and brand positioning.
• Collaborative work with clients, designers and writers.

Responsibilities

• Meet with clients to discuss briefs and determine copy needs.
• Provide expert advice on tone of voice and brand positioning.
• Develop multi-platform campaign copy across social, blogs and websites.
• Proofread for spelling, grammar and punctuation.
• Manage multiple projects and communicate progress to clients.
• Incorporate client feedback and present final concepts.
• Work with designers to deliver brand guidelines to clients.
• Ensure the work delivers value and aligns with public money rules.

Skills

Creative writing

Editing

Campaign copy

Tone of voice

Client communication

Tools

Brand guidelines

Job description

General Information

• Salary: £40,014 - £42,859
• Working Pattern: Full Time
• Vacancy Approach: External
• Location: London
• Region: London
• Closing Date: 23-Sep-2026
• Post Type: Permanent
• Civil Service Grade: HEO
• Number of jobs available: 1
• Reserve List: 12 Months
• Job ID: 21848

Descriptions & requirements

We’re Design102, the government creative agency specialising in public sector communication. We help government departments and other public sector organisations connect with audiences, turning complex ideas into clear communications that people understand, trust and act on.

We're looking for a creative writer and experienced editor to help bring the benefits of thoughtful messaging to the public sector. Working at the heart of our strategy team, you'll develop everything from compelling, insight-driven campaign messaging to clear and engaging copy across a wide range of channels. You'll work closely with clients, designers and other creative specialists to turn complex communication challenges into effective, audience-focused products.

Our team brings together designers, strategists, copywriters, animators, videographers, artworkers, web developers and project managers, with a shared commitment to design that makes a difference. Discover what we do best at https://d102.co.uk/work/

Main responsibilities include:

• meeting with new and existing clients to discuss and develop briefs and determine what level of copy support may be required
• providing expert advice and hands-on delivery to clients on appropriate tone of voice, copy style and brand positioning
• helping clients establish a tone of voice that rings true to their organisation or brand building and maintaining strong, long-lasting client relationships
• writing distinct, multi-platform campaign copy in response to briefs, from social media content calendars and snappy video scripts to compelling blogs and user-focused website content
• checking text to ensure it is well written, logically structured and in the right style for the intended audience
• proofreading to correct spelling, grammar and punctuation
• managing multiple projects at once, allocating time effectively and communicating progress to the client team or directly to clients
• incorporating client feedback amending content accordingly
• presenting finalised ideas and concepts to clients, explaining clearly and confidently why the creative work is on brief
• working with designers and other creative specialists to help articulate their creative ideas
• working alongside the design team to deliver brand guidelines to clients
• ensuring we always make a difference in our work and challenging briefs that are not an effective use of public money
• articulating the strategic element and benefit of our expertise to external clients
• providing quotes and schedules for the agreed work
• working both independently and as part of a creative team, as required

Additional Information

Working Arrangements & Further Information

The MoJ offers Hybrid Working arrangements where business need allows. This is an informal, non-contractual form of flexible working that blends working from your base location, different MoJ sites and / or from home (please be aware that this role can only be worked in the UK and not overseas). All employees will be expected to spend a minimum of 60% of their working time in an office, subject to local estate capacity.

Some roles will not be suitable for Hybrid Working. Similarly, Hybrid Working will not suit everyone’s circumstances. Arrangements will be discussed and agreed with the successful candidate(s) and subject to regular review.

For nationally advertised role:

all successful candidates will be appointed to the nearest viable office nearest to their home postcode and on its respective pay scale. This will be at either a HQ building (subject to desk allocation, a Justice Collaboration Centre (JCC) or a Justice Satellite Office (JSO) – See Map. All employees will be expected to spend a minimum of 60% of their working time in an office, subject to local estate capacity).

For current MoJ employees, your base location will need to be changed to the nearest viable office (to your home postcode), either at a HQ building, JCC or JSO within the National Office Network and moved its location’s respective pay scale (any legacy arrangements/locations will need to be amended).

Some of MoJ’s terms and conditions of service are changing as part of Civil Service reform. The changes will apply to staff joining MoJ who are new to the Civil Service. Staff joining MoJ from other civil service employers will transfer onto the new MoJ terms if they are already on 'modernised' terms in their current post or onto 'unmodernised' MoJ terms if they are on 'unmodernised' terms at their current post. Details will be available if an offer is made.

MoJ candidates who are on a specialist grade, will be able to retain their grade on lateral transfer.

All candidates who are currently in receipt of Mark Time / Pay Protection should ensure they are familiar with the new policy on permanent and temporary promotion which can be found on the employee intranet.

Flexible working hours

The Ministry of Justice offers a flexible working system in many offices. Standard full time working hours are 37 hours per week. MoJ welcomes part-time, flexible and job-sharing working patterns, where they meet the demands of the role and business needs. All applications for part-time, flexible and job-sharing working patterns will be considered in accordance with the MoJ’s Flexible Working policy.

Benefits

The MoJ offers a range of benefits:

Annual Leave

Annual leave is 25 days on appointment and will increase to 30 days after five years’ service.

There is also a scheme to allow qualifying staff to buy or sell up to three days leave each year. Additional paid time off for public holidays and 1 privilege day. Leave for part-time and job share posts will be calculated on a pro-rata basis.

Pension

The Civil Service offers a choice of pension schemes, giving you the flexibility to choose the pension that suits you best.

Training

The Ministry of Justice is committed to staff development and offers an extensive range of training and development opportunities.

Networks

The opportunity to join employee-run networks that have been established to provide advice and support and to enable the views of employees from minority groups to be expressed direct to senior management. There are currently networks for employees of minority ethnic origin, employees with disabilities, employees with caring responsibilities, women employees, and lesbian, gay, bisexual and transgender employees.

Support

• A range of ‘Family Friendly’ policies such as opportunities to work reduced hours or job share.
• Access to flexible benefits such as voluntary benefits, retail vouchers and discounts on a range of goods and services.
• For moves to or from another employer or moves across the Civil Service this can have implications on your eligibility to carry on claiming childcare vouchers. You may however be eligible for alternative government childcare support schemes, including Tax Free Childcare. More information can be found on www.GOV.UK or Childcare Choices. You can determine your eligibility at https://www.childcarechoices.gov.uk/.
• Paid paternity, adoption and maternity leave.
• Free annual sight tests for employees who use computer screens.

Working for the Civil Service

The Civil Service Code sets out the standards of behaviour expected of civil servants.

We recruit by merit on the basis of fair and open competition, as outlined in the Civil Service Commission's recruitment principles. Should you feel that the recruitment process has breached the recruitment principles you are able to raise a formal complaint in the following order

• To Transformative Business Services (0345 241 5359 (Monday to Friday 8am - 6pm) or e mail [e-mail]);
• To Ministry of Justice Resourcing team ([e-mail]);
• To the Civil Service Commission (details available here)

As a Disability Confident employer, MoJ are committed to providing everyone with the opportunity to demonstrate their skills, talent and abilities, by making adjustments throughout all elements of the recruitment process and in the workplace. MoJ are able to offer an interview to disabled candidates who meet the minimum selection criteria, except in a limited number of campaigns.

For more information on applying for a role as a candidate with a disability or long-term condition, please watch our animated videos.

You will be able to request reasonable adjustments to the recruitment process within the application form. If you need additional help completing the application form, please contact the TBS Recruitment Enquiries Team.

Diversity & Inclusion

The Civil Service is committed to attract, retain and invest in talent wherever it is found. To learn more please see the Civil Service People Plan and the Civil Service Diversity and Inclusion Strategy.

A Great Place to Work for Veterans

The "Making the Civil Service a Great Place to work for veterans" initiative includes a guaranteed interview scheme to those who meet the minimum criteria to provide eligible former members of the Armed Forces with opportunities to secure rewarding jobs. Allowing veterans to continue to serve their country, and to bring highly skilled individuals with a broad range of experience into the Civil Service in an environment, which recognises and values your previous service in the Armed Forces.
For further details about the initiative and eligibility requirements visit: https://www.gov.uk/government/news/making-the-civil-service-a-great-place-to-work-for-veterans

Redeployment Interview Scheme

Civil Service departments are expected to explore redeployment opportunities before making an individual redundant. The MoJ is committed, as part of the Redeployment Interview Scheme, to providing opportunities to those who are 'at risk of redundancy'.

MoJ is able to offer an interview to eligible candidates who meet the minimum selection criteria, except in a limited number of campaigns. Candidates will not be eligible for the Redeployment Interview Scheme if they are applying on promotion.

Civil Service Nationality Rules

This job is broadly open to the following groups:

• UK nationals
• nationals of the Republic of Ireland
• nationals of Commonwealth countries who have the right to work in the UK
• nationals of the EU, Switzerland, Norway, Iceland or Liechtenstein and family members of those nationalities with settled or pre-settled status under the European Union Settlement Scheme (EUSS) (opens in a new window) https://www.gov.uk/settled-status-eu-citizens-families
• nationals of the EU, Switzerland, Norway, Iceland or Liechtenstein and family members of those nationalities who have made a valid application for settled or pre-settled status under the European Union Settlement Scheme (EUSS)
• individuals with limited leave to remain or indefinite leave to remain who were eligible to apply for EUSS on or before 31 December 2020
• Turkish nationals, and certain family members of Turkish nationals, who have accrued the right to work in the Civil Service

Further information on nationality requirements (opens in a new window) https://www.gov.uk/government/publications/nationality-rules

Reserve list

A reserve list may be held for up to 12 months from which further appointments may be made for the same or similar roles.