2026 Social Media & Content Marketing (First Choice) Placement Programme - Luton - 12 months 1

TUI Cruises GmbH; Luton; Hybrid; GBP 25,000; Full time

Job summary

A leading global tourism company is seeking a Social Media & Content Placement Student in Luton for a 12-month placement. This role supports the First Choice marketing team with responsibilities such as scheduling content, assisting in content creation, and managing influencer logistics. Ideal candidates are proactive, creative, and passionate about marketing with a commitment to learning. The position includes attractive benefits and career progression opportunities.

Benefits

25 days annual leave plus bank holidays

Health and wellbeing support

Travel opportunities

Fantastic holiday benefits

Structured induction plan

Qualifications

• Passion for sales, merchandising, marketing, or social media.
• Proactive self-starter and strong team player.
• Ability to build lasting relationships internally and externally.
• Confident and able to work under pressure.

Responsibilities

• Support running of the Social Media and Content teams.
• Schedule and publish content across brand channels.
• Assists in content creation and ideation.
• Handle influencer campaign logistics.

Skills

Commercial awareness

Creative thinking

Communication skills

Analytical skills

Proficiency in MS Office

Education

GCSE grade 4/C in English and Maths or equivalent

Job description

Want to get your career off to a flying start? The sky’s the limit with TUI. We’re the world's number one tourism business, operating in around 180 destinations worldwide, which means limitless global opportunities for you and your future.

As part of our placement programme, you’ll spend one invaluable year working right at the heart of our business – with real responsibilities, and the chance to work on real projects. You’ll gain a unique insight into our exciting and dynamic industry, with exposure to many other functional areas and senior colleagues. You’ll have lots of fun during your time with us, and we’ll ensure you get the support you need every step of the way.

The First Choice Social Media role sits in the First Choice marketing team. It’s an exciting time for First Choice as the business is still fresh post launch with a very exciting few years ahead. Already an established player in travel, the brand, led by a young, dynamic and forward-thinking leadership team, is back with an impact. Whilst still a valued part of the TUI family, the new First Choice has its own distinct personality and culture and we’re looking for talented people with a curious outlook, energetic mind‑set and can‑do attitude to help bring it to life.

The First Choice team are based out of our modern and vibrant head office in Luton where the successful candidate would work 1-2 days a week, with flexible hybrid working available on the other days.

This is a 12-month placement which is based in Luton; to be eligible to apply you must be in your penultimate year of university.

ABOUT OUR OFFER

• Starting salary for the role is £24,600per annum with fantastic progression (pay review pending)
• Welcome days & introductions
• Structured induction plan
• Direct line manager support plus support from the placement scheme team
• 2 x placement projects throughout the year (1x charity, 1x business)
• Contact with business directors – through welcome meetings and project presentations
• Monthly team meetings
• Shadowing in other departments
• Hangar Tour
• Buddies – every new placement gets a buddy from around the business
• Mentors – we provide a mentor to all of our placements
• Investment in your development through workshops & the Tour Operator Development Programme
• Social events
• Support the next year’s placement intake
• Blog and options for content creation –there is the opportunity for you to be creative with content creation whilst on their year here

Benefits

• Fantastic holiday benefits including discounts, staff rates and late seats
• 25 days annual leave, plus bank holidays
• Experience working for a major global business in an award‑winning placement scheme
• Employment opportunities post placement
• Travel opportunities
• Health and Wellbeing support in five key areas – Financial, Health, Social, Community and Career
• Community day – time to spend working at a local charity or community project
• Be Rewarded Platform – savings at high street shops, on days out and more
• All the employee networks

ABOUT THE JOB

Social Media & Content Marketing – First Choice

We are looking for an eager, ambitious and innovative Social Media & Content Placement Student to support the First Choice team. This role will support on the day to day running of the Social Media and Content teams, as well as supporting on a wide range of touch points across the business in line with the Marketing functions.

Your main responsibilities would include supporting the Social Media, Content and Marketing team on the general running of our owned brand channels. This will include but is not limited to: scheduling and publishing content, content ideation, content sourcing and content filing, and influencer campaign logistics.

You would also:

• Keep up to date with current social trends
• Support on ideation of new social content
• Assist on content creation
• Support the team on contracts for influencers, partners and competitions
• Assist on influencer logistics (e.g. booking shoots)

ABOUT YOU

• Commercially aware with a passion for sales, merchandising, marketing or social media
• A proactive self-starter and strong team player with ability to build lasting relationships both internally and externally.
• Creative thinker who is customer obsessed
• Well-developed communication and analytical skills
• Structured, focused and enthusiastic to learn
• Proactive, curious and conscientious
• Confident and able to work under pressure
• Ability to juggle priorities and stay focused under pressure, with strong attention to detail.
• Seeks to understand others’ perspectives
• Hunger for learning, with a minimum of GCSE grade 4 or C (or equivalent) in English and Maths, and a commitment to completing a placement year (starting in 2026) as part of your third year at university
• Proficient user of the MS office suite
• And finally, it helps if you love holidays as we are all passionate about the full experience gain through travel that creates memories that last a lifetime

From a workplace to a place to belong. At TUI we embrace diversity, equity, and inclusion, encouraging everyone to come as you are, because together, our potential is limitless.

We are committed to supporting candidates with disabilities and impairments so if you require any support, please do let us know.

We are part of the Disability Confident Scheme and welcome disabled applicants. As users of the Disability Confident Scheme, we guarantee to interview all disabled applicants who meet the minimum criteria for the vacancy.

We have an under-representation of disabled and ethnic minority colleagues at TUI and therefore welcome applications from people who come from these communities.

• Currently TUI is unable to provide visa sponsorship, you must have permanent right to live and work in the UK without sponsorship to be eligible to apply. This includes applicants in possession of a Tier 4 Student visa.

Closing date for applications: 26th January 2026

Availability required for face‑to‑face assessment centres: 9th December 2025, 28th January 2026, 4th February 2026 – these dates are subject to change.