[2025] LOA - UKI - Senior Tiktok shop + Affiliate Manager (LDB)

L'oreal Usa; Greater London; On-site; GBP 60,000 - 80,000; Full time

Job summary

A global beauty leader is seeking a Senior TikTok Shop + Affiliate Manager to lead their social commerce initiatives. The role involves managing affiliate programs, optimizing TikTok Shop strategies, and collaborating with various teams to drive growth. Ideal candidates should have a strong background in digital marketing, a deep understanding of TikTok Shop, and proven experience in ecommerce. This position comes with a competitive benefits package.

Benefits

60% off beauty products

Private medical and dental insurance

Discounted gym memberships

Onsite mental health support

Enhanced family leave

Qualifications

• Proven experience in digital marketing and ecommerce, preferably in social commerce & affiliate management.
• Familiarity with TikTok Shop and its ecosystem, including algorithm and trends.
• Experience with performance analysis and data-driven strategy.

Responsibilities

• Lead the TikTok Shop business to execute a winning social commerce strategy.
• Work closely with the TikTok Shop Community Manager to scale our affiliate program.
• Monitor KPIs and generate reports to refine strategies.

Skills

Digital marketing

Ecommerce

Social commerce

Affiliate management

Project management

Job description

Are you a trailblazer in social commerce with a relentless drive for digital growth? We're seeking a Senior TikTok Shop + Affiliate Manager to champion our brands' presence within the dynamic TikTok Shop ecosystem. In this pivotal role, you will strategically lead our social e-commerce initiatives, developing a high-impact affiliate program and optimizing shop front strategies through expert collaboration with brand, media, and advocacy teams. If you possess a deep understanding of social platforms, proven digital marketing acumen, and a data-driven approach to delivering ambitious sales targets, then we want you to drive our next phase of growth.

A DAY IN THE LIFE

• As part of a dedicated Ecommerce Business unit, be responsible for driving an ambitious growth agenda through providing consumers with the best possible experience of our skincare brands via TikTok Shop.
• TikTok Shop Strategy: Lead the TikTok Shop business to execute a winning social commerce strategy, collaborating closely with cross functional teams;
  • Brand; new product launches, brand moments and assortment
  • Media; on a winning performance media strategy, accelerating GMV + optimising ROAS.
  • Advocacy; rollout of creator-driven campaigns that convert
  • Community Manager; to monitor platform trends to deliver campaigns and create that speak to consumer insight.
  • Finance: to monitor, manage and land a sustainable business model
• Affiliate Program Management: Work closely with the TikTok Shop Community Manager to build and scale our affiliate program; analysing and identify the top-performing TikTok Shop affiliates, monitoring performance, defining the commission strategy to deliver sales and long-term relationships.
  • Manage and optimize Shop, including product listings, forecasting, inventory, promotional tools, and in-app campaign strategies. Working closely with finance and supply chain.
  • Own P&L management with finance, assisting in driving profitability and building plans to budget targets.
• Performance Tracking: Monitor KPIs (e.g., sales, engagement, affiliate conversions), generate reports, and refine strategies based on insights and share reporting with senior management.
• Cross-Functional Collaboration: Work closely across all teams to ensure consistent brand messaging and cohesive campaign execution.

YOU HAVE

• Proven experience in digital marketing and ecommerce, preferably in social commerce & affiliate management.
• Familiarity with TikTok Shop and its ecosystem, including algorithm and trends.
• Experience with performance analysis and data-driven strategy.
• Strong organisational and project management skills.
• An entrepreneurial & creative mindset with the ability to generate engaging content ideas.

WHAT WE OFFER

Our industry-leading award-winning benefits package shows how much we value our people. We know they're at the heart of L'Oréal's success, so we offer a fair and competitive package to help you thrive.

Enjoy perks like money-saving offers, free mortgage advice, share options and an enhanced pension plan. Love our brands? You'll get up to 60% off iconic names like YSL, CeraVe, Armani, Kiehl's and Garnier! Because health matters, we offer private medical and dental insurance, discounted gym memberships, and onsite mental health support. We also provide enhanced family leave for all and up to 4 weeks of paid fertility leave, so you can prioritise what matters most.

Learning is in our DNA at L'Oréal. We'll help you master your role, build skills, and access top-notch leadership programs and monthly expert talks. And there's lots more too!

WHO WE ARE

L’Oréal is present in 150 markets on five continents. For more than a century, L’Oréal has devoted itself solely to ‘Create beauty that moves the world’; it is now the industry world leader with €29 billion consolidated sales. Together, we solve complex challenges at scale, while making sure we stay committed to making the world a more inclusive and a better place for everyone & our planet. Experience the excitement of agility to shape the future of beauty; where diversity and purpose come together to create meaningful impact.

Being part of the L’Oréal Dermatological Beauty Division will give you direct influence in achieving our mission: to help everyone in their quest for healthy and beautiful skin.’ As the world leader in dermocosmetics, our iconic brands La Roche-Posay, Vichy, CeraVe, SkinCeuticals, are recommended by dermatologists and health‑care professionals worldwide. The division has maintained a double‑digit growth worldwide for the last 5 years.

HOW WE RECRUIT

At L’Oréal, we take pride in creating a diverse, equitable and inclusive environment where everyone is welcome and their contributions are valued. When we recruit, hire, train, promote or engage in any other employment practice, we are committed to being an inclusive employer regardless of race, religion, gender identity, sexual orientation, national origin, age, socioeconomic status, medical condition or disability, or any other protected status. When we look for talent, we welcome difference - different backgrounds, experiences, personalities and perspectives. The beauty we find in our differences gives us the freedom to go beyond. That’s the beauty of L’Oréal.

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