Trade Marketer & Partnerships Activation

Cafeyn Group; Paris; Hybride; EUR 40 000 - 60 000; Plein temps

Résumé du poste

A leading digital content platform in Paris seeks a Partnership Activation Specialist with 3-6 years' experience in channel marketing or partnership activation. You will define marketing strategies for partnerships and analyze campaign performances. The ideal candidate is entrepreneurial and fluent in both French and English. This role offers flexibility with remote work options and various employee perks.

Prestations

ClassPass subscription

Flexible remote-work policy

VIP access to Cafeyn app

Health Insurance (60% paid by Cafeyn)

Lunch voucher (60% of 9e paid by Cafeyn)

CSE in France

Qualifications

• 3 to 6 years experience in Channel Marketing, Trade Marketing, or Partnership Activation.
• Experience in tech, media, or telecom environments.
• Entrepreneurial mindset, execution-focused, data-savvy.

Responsabilités

• Define and implement a partner marketing playbook for various channels.
• Act as the main marketing point of contact for partners post-signature.
• Monitor, analyze, and improve campaign performance using data.

Connaissances

Channel Marketing

Partnership Activation

Stakeholder Management

Data Analysis

Fluent French

Fluent English

Description du poste

Join Cafeyn: Where Innovation Meets Inspiration Cafeyn is more than a platform—was it is transforming the way people access and experience content. Since 2006, we’ve grown in a fast-evolving market, adapting to become a leading digital reading service with over 2 million users worldwide. Cafeyn gives readers unlimited, personalized access to thousands of newspapers and magazines, curated to fit their tastes and delivered seamlessly across devices.

Our mission? To empower individuals with access to trusted, high-quality content that fosters personal growth and discovery. Whether it's through the comprehensive collection of news and features on Cafeyn, the digital publishing solutions of Milibris, the fun and educative content for children on Kidjo, or the collections for manga lovers by Mangas.io, Cafeyn stands at the forefront of digital content experiences.

Your team & responsibilities

You will join the B2B2C team, composed of 2 Business Developers. By integrating this team, you will drive the growth and performance of signed partnerships by maximizing value delivery, identifying upsell opportunities, and ensuring long-term revenue development. This is a role focused on unlocking the full potential of our B2B2C deals with partners such as Telecom Operators, Content Applications or Insurance companies.

Your missions

• Define and implement a partner marketing playbook, capturing best practices by channel (email, push, in-app, sales staff training, social media, landing pages, etc.) to standardize, accelerate, and scale co-marketing activations across partners
• Act as the main marketing point of contact for partners post-signature, ensuring smooth execution and long-term relationship management
• Monitor, analyze, and continuously improve campaign performance (usage, engagement, conversion), using a data-driven approach
• Coordinate the creation and deployment of partner toolkits, launch kits, and marketing assets to ensure consistency and impact
• Identify upsell opportunities and growth levers within existing partnerships to drive incremental revenue
• Collaborate closely with internal Product, Sales, and Data teams to align marketing initiatives with business goals and product capabilities

Who are we looking for?

You are at the right place if you have

• 3 to 6 years experience in Channel Marketing, Trade Marketing, or Partnership Activation
• Experience in tech, media, or telecom environments
• Entrepreneurial mindset, execution-focused, data-savvy
• Fluent French & English required, other languages a plus

Hiring process

1. HR Interview with one of our Talent Acquisition Manager (30’)
2. Hiring manager Interview with our Chief Business Officer, Mathieu Molinero
3. Case study that you will present to our Chief Business Officer and Minh
4. Peer Interview with our Account Manager, Thibaut Gallardo(30’)
5. Last Interview with our CEO, Laurent Kayser

Perks & Rituals at Cafeyn

Perks

• 💪 ClassPass subscription, for any sports addict or a wellness moment
• 🏡 Flexible remote-work policy: 2 days at the offices / 3 remotes per week, you can still come more if you want to.
• 📰 VIP access to Cafeyn app
• 🩺 Health Insurance (60% paid by Cafeyn in France)
• 🍲 Lunch voucher (60% of 9e paid by Cafeyn in France)
• 🤝 CSE in France

Our Rituals

🤝 All-hands meetings where we share business updates, and strategy in total transparency
🎡 We promote monthly events, where we join seminars, team building/off-site, sportive & team events