Marketing Operations / RevOps Lead

Tinubu; Issy-les-Moulineaux; Sur place; EUR 60 000 - 80 000; Plein temps

Résumé du poste

A dynamic tech company in Issy-les-Moulineaux is looking for a Marketing Operations / RevOps Lead to oversee the marketing to sales pipeline. The ideal candidate has significant experience in B2B marketing, particularly with Salesforce and HubSpot, and will implement automation and AI solutions to drive demand. This role offers a vibrant work environment with a focus on innovation and collaboration.

Prestations

Flexibility and on-site collaboration

Annual bonus of ~1% of gross salary

80% coverage of health insurance

€9/day meal subsidy

75% transport subscription coverage

Learning and development programs

Regular team events

Qualifications

• Significant experience in Marketing Ops / RevOps / Growth Ops for B2B.
• Expert in HubSpot and strong Salesforce integration.
• Advanced GA4 and GTM implementation experience.
• Solid technical SEO/AEO/GEO skills.

Responsabilités

• Own the marketing and sales pipeline across data and automation.
• Lead revenue and lifecycle automation across the organization.
• Manage platform ownership and integrations, particularly HubSpot.
• Evaluate and pilot AI tools to optimize marketing strategies.

Connaissances

Marketing Operations

RevOps

Salesforce

HubSpot

AI & Automation

Data Management

SEO

Stakeholder Management

English Fluency

French

Outils

GA4

GTM

Description du poste

We are recruiting at Tinubu a Marketing Operations / RevOps Lead to own the end-to-end marketing → salespipeline across data, automation, and insights. You’ll design, implement, and scale systems (HubSpot ↔ Salesforce or equivalent), deploy AI & automation to accelerate demand and prospecting, strengthen market/competitor/product intelligence, and ensure the website & paid channels are fully instrumented for growth.
Works with: Marketing, Sales leadership, IT/Security, Web/Digital Agency, Automation/AI partners, Finance.

You will be the platform/process owner for lifecycle, data quality, attribution, and reporting: define lifecycle & scoring, govern routing and SLAs, stand up enrichment and QA, deliver unified attribution dashboards, lead website/SEO/AEO/GEO instrumentation, and drive sales adoption (sequences, playbooks, enablement).

Key Responsibilities

• 1) Revenue & Lifecycle Automation
  
  • Apply lifecycle stages (Lead → MQL → SQL), entry/exit criteria, and MQL/SLA alerting.
  • Build/iterate lead scoring (fit + intent), routing rules, dedupe/merge, round-robin/territories.
  • Run prospecting & nurture programs (sequences, playbooks, templates, automated follow-ups).
  • Govern UTM taxonomy, campaign hierarchy, and naming standards.
    
• 2) Data Management & Enrichment
  
  • Audit fields/mappings/sync rules; define golden record & normalization (countries, industries, titles).
  • Execute enrichment (approved providers), email verification, GDPR-compliant processes.
  • Schedule data QA (completeness, validity, duplication) and remediation workflows.
    
• 3) Platform Ownership (HubSpot ↔ Salesforce or equivalent)
  
  • Administer platforms & integrations (bi-directional mapping, dedupe logic, error handling).
  • Maintain sandboxes, change logs, release notes, regression tests; govern users/permissions/audits.
  • Migrate legacy forms; manage webhooks and custom properties.
    
• 4) AI & Automation for Growth
  
  • Evaluate/pilot/roll out AI for: lead/account research, market & competitor intel, SDR acceleration, and content/ad ops.
  • Establish governance: prompt libraries, data privacy, human-in-the-loop QA, usage analytics.
    
• 5) Website, SEO/AEO/GEO & Analytics (Revamp/Migration)
  
  • Lead with agency on GTM, GA4 event design, CMP consent, server-side tagging where relevant.
  • Ensure technical SEO/AEO/GEO parity in revamps/migrations (redirects, canonicals, structured data, performance, error hygiene).
  • Define measurement plan; implement key events (demo/contact/download/pricing), channel groupings, and conversion exports to ad platforms.
    
• 6) Paid Media Operations
  
  • Implement pixels (LinkedIn, Google Ads), offline conversion imports, audience building, experiment design.
  • Launch LP A/B tests, form optimisation, progressive profiling, budget pacing dashboards.
    
• 7) Reporting & Insights
  
  • Build funnel dashboards (Lead→MQL→SQL), pipeline velocity, win rates, coverage, attribution.
  • Create sales performance views (activity, SLA adherence, sequence effectiveness).
  • Deliver monthly insights with clear recommendations (channels, content, priority segments).
    
• 8) Sales Enablement & Change Management
  
  • Train Sales on sequences, playbooks, inbox/call logging, hygiene standards.
  • Run office hours, publish SOPs, measure adoption, iterate from feedback.
    
• 9) Compliance & Risk
  
  • Ensure GDPR/consent, data retention, DSAR workflows, vendor DPAs.
  • Coordinate with Security/IT on access controls and incident response for MarTech tools.

Requirements

• Significant experience in Marketing Ops / RevOps / Growth Ops for B2B (SaaS or complex/enterprise sales).
• Expert HubSpot (Marketing/Sales/Operations Hubs) administration and strong Salesforce Sales Cloud integration (or equivalents).
• Advanced GA4 and GTM implementation.
• Solid technical SEO/AEO/GEO and web analytics during CMS migrations.
• Hands‑on AI/automation for BI, enrichment, SDR enablement; test‑and‑learn mindset.
• Strong stakeholder management, documentation, and training abilities.
• English fluency; French is a plus.

Tinubu Perks — Quick Peek

• Flexibility
  On-site by design. We ship faster (and have more fun) when we’re together — whiteboards, quick huddles, real coffee, real momentum.
  Come for the speed — stay for the vibe
• Annual Bonus
  Vacation bonus of ~1% of annual gross salary.
• International Environment
  Multicultural teams, partners across the globe.
• Health & Well-Being
  80% coverage of complementary health insurance.
  Access to Gymlib for fitness & wellness. We also have Yoga classes by one of your future colleague at the office gym.
• Company Cafeteria
  €9/day meal subsidy at the company restaurant.
• Transport
  75% of your public transport subscription covered (e.g., Navigo) + support for Vélib’.
• Sustainable Mobility Allowance (FMD via Worklife)
  Retroactive from 1 July 2025. From August, public-transport reimbursements run via Worklife (not payroll).
  
• Learning & Development
  Training programs to grow your skills.
• Team Events
  Regular meetups to keep team spirit high

Recruitment Process

• Screening RPO - Chloé /Salwa: 45mn
• Interview with Sunny & Daphné: 1h30
• Interview with Antoine the: 1h