CRM & Email Marketing Specialist

NBC Universal; France; Hybride; EUR 40 000 - 60 000; Plein temps

Résumé du poste

A leading global media firm is seeking a CRM & Email Marketing Specialist located in France to lead email marketing initiatives for GolfNow Europe. You will plan, execute, and optimize email campaigns while collaborating with international teams. The role requires expertise in email marketing and data management, aiming to enhance customer engagement and retention. Join us in an exciting hybrid working environment and help shape the future of our services.

Prestations

Generous benefits package

Work-life balance support

Qualifications

• Experience in email marketing and CRM.
• Proven track record in managing automated campaigns.
• Strong analytical skills to evaluate campaign performance.

Responsabilités

• Plan and execute email campaigns across Europe.
• Design automated email user journeys.
• Monitor and analyze campaign performance for insights.

Connaissances

Email marketing

CRM management

Data analysis

Automation workflows

Segmentation

Formation

Bachelor's degree in Marketing or a related field

Outils

Salesforce Marketing Cloud

SQL

HTML

Description du poste

Company Description

BRS Golf Ltd, a division of NBC SportsNext, is an innovative technology company that powers solutions for golfers and golf courses to better connect. At BRS Golf, our course management software and services help our golf course partners increase their rounds and revenue and manage their business operations. GolfNow is the world's largest online tee time marketplace, used by over 3.5 million golfers worldwide. From our award‑winning international HQ offices in Belfast, are driving forward and reshaping an entire industry, building innovative new‑based and mobile products, and assisting golf course operators to manage profitable and sustainable businesses. We take pride in offering an exceptional team member experience with generous benefits and perks designed to offer financial security, support wellbeing, and enhance work‑life balance. Learn more about working with BRS Golf via www.brsgolf.com/web/careers. This is a great opportunity to advance your career and be a part of an exciting business with plans for significant future growth. Comcast NBCUniversal has announced its intent to create a new publicly traded company ('Versant') comprised of most of NBCUniversal's cable television networks, including USA Network, CNBC, MSNBC, Oxygen, E!, SYFY and Golf Channel along with complementary digital assets Fandango, Rotten Tomatoes, GolfNow, GolfPass, and SportsEngine. The well‑capitalised company will have significant scale as a pure‑play set of assets anchored by leading news, sports and entertainment content. The spin‑off is expected to be completed during 2025.

Job Description

We are seeking an experienced CRM & Email Marketing Specialist to lead the planning, execution, and optimisation of GolfNow Europe's email marketing, CRM, and automation efforts. This is a critical role as we scale across new territories, promoting cross‑border and inter‑country golf to a growing customer base. This position will work closely with our marketing teams in Belfast and the US, collaborating on data‑driven campaigns, automated user journeys, and performance analysis to improve customer engagement and retention. The successful candidate will be based in our Belfast office within hybrid working arrangements and contribute to our success through ownership of the following key responsibilities:

Campaign Management

• Plan, build, test, and deploy email campaigns across European markets.
• Manage personalised and segmented customer journeys to improve engagement and conversion rates.
• Develop and execute strategies to grow our email marketing database and subscriber base across Europe.

Automation & Data Management

• Design and implement automated workflows, triggers, and behavioural email journeys.
• Manage and query complex data sets using SQL to segment audiences effectively.

Technical Execution

• Develop and maintain dynamic content using HTML, AMPscript, and Salesforce Marketing Cloud tools.
• Ensure all campaigns comply with GDPR and local data privacy regulations.

Performance & Insights

• Monitor and analyse campaign performance, providing insights and recommendations for continuous improvement.
• Collaborate with marketing colleagues to optimise cross‑channel campaigns.

Collaboration

• Partner with the international marketing team in France and Belfast (content, creative, paid media, events) to ensure alignment and consistency.
• Liaise with the US CRM team to ensure global best practices and platform capabilities are leveraged in Europe.

Qualifications

As part of our selection process, external candidates may be required to attend an in‑person interview with an NBCUniversal employee at one of our locations prior to a hiring decision. NBCUniversal's policy is to provide equal employment opportunities to all applicants and employees without regard to race, color, religion, creed, gender, gender identity or expression, age, national origin or ancestry, citizenship, disability, sexual orientation, marital status, pregnancy, veteran status, membership in the uniformed services, genetic information, or any other basis protected by applicable law. If you are a qualified individual with a disability or a disabled veteran and require support throughout the application and/or recruitment process as a result of your disability, you have the right to request a reasonable accommodation. You can submit your request to [e-mail]. Although you'll be hired as an NBCU employee, your employment and the responsibilities associated with this job likely will transition to Versant in the future. By joining at this pivotal time, you'll be a part of this exciting company as it takes shape.

Additional Information

As part of our selection process, external candidates may be required to attend an in‑person interview with an NBCUniversal employee at one of our locations prior to a hiring decision. NBCUniversal's policy is to provide equal employment opportunities to all applicants and employees without regard to race, color, religion, creed, gender, gender identity or expression, age, national origin or ancestry, citizenship, disability, sexual orientation, marital status, pregnancy, veteran status, membership in the uniformed services, genetic information, or any other basis protected by applicable law. If you are a qualified individual with a disability or a disabled veteran and require support throughout the application and/or recruitment process as a result of your disability, you have the right to request a reasonable accommodation. You can submit your request to [e-mail]. Although you'll be hired as an NBCU employee, your employment and the responsibilities associated with this job likely will transition to Versant in the future. By joining at this pivotal time, you'll be a part of this exciting company as it takes shape.