Communication & Marketing Manager H / F

Smart2Move; Mulhouse; Sur place; EUR 70 000 - 90 000; Plein temps

Résumé du poste

A leading sports tech company is seeking a Strategic Leader to define their global marketing and communication strategy. The role requires managing a team of digital marketing professionals to enhance brand visibility and drive growth. Candidates should have over 5 years of experience in marketing and communication, with a strong background in sports or technology. Proficiency in digital marketing tools and analytics is essential, as is leadership and strategic planning expertise.

Qualifications

• 5+ years of management experience in marketing and communication.
• Proven team leadership and cross-functional project management skills.
• Strong background in sports, technology, or lifestyle industries.

Responsabilités

• Define and execute global marketing and communication strategy.
• Manage a team of digital marketing professionals.
• Build and protect brand image across communication channels.
• Supervise digital activities and lead generation.
• Plan and manage ROI-driven events and partnerships.

Connaissances

Leadership

Digital marketing

Strategic planning

Communication

Performance tracking

Creative problem-solving

Outils

Google Analytics

CRM systems

Reporting dashboards

Description du poste

Strategic Leadership

• Define and execute the global marketing and communication strategy with a strong focus on measurable KPIs and ROI.
• Strengthen brand visibility and positioning within the sports performance and high-tech sectors.
• Develop annual marketing plans, budgets, and performance objectives aligned with company growth targets.
• Collaborate closely with the CEO and leadership team to ensure marketing initiatives directly support sales and business goals.

Team & Project Management

• Manage and lead a team of 6 digital marketing and communication professionals, covering digital, content, design, e-commerce, Web, Social Media, video creation.
• Set clear team objectives, individual KPIs, and performance evaluation frameworks.
• Inspire, coach, and develop the team to foster creativity, accountability, and operational excellence.
• Oversee project planning, execution, and delivery, ensuring deadlines, budgets, and quality standards are met.
• Implement agile and data-driven management methods to monitor productivity and marketing impact.

Brand Communication & PR

• Build and protect a strong, consistent brand image across all communication channels.
• Lead PR initiatives, press relations, and corporate communication to increase brand visibility and media engagement.
• Measure communication success through media reach, engagement rate, and share-of-voice KPIs.
• Oversee storytelling, messaging, and creative content to reinforce the brand's positioning in the sports tech ecosystem.

Digital Marketing & Growth

• Supervise all digital activities (SEO, SEM, paid media, social media, CRM, email campaigns) with clear performance targets.
• Drive website optimization and digital lead generation with quantifiable goals (conversion rate, CPA, ROAS).
• Implement analytics tools and performance dashboards to track digital and campaign ROI.
• Deliver regular marketing performance reports to the CEO with actionable insights and data-driven recommendations.

Events & Partnerships

• Plan and manage ROI-driven events, trade shows, product launches, and sponsorships.
• Develop and maintain partnerships with athletes, sports federations, and strategic partners, measuring engagement and activation performance.
• Ensure events and collaborations strengthen both brand awareness and commercial results.

Experience

• Minimum 5 years of management experience in marketing and communication roles.
• Proven experience leading teams and managing cross-functional projects with measurable outcomes.
• Strong background in sports, technology, or lifestyle industries.
• Demonstrated success in implementing KPI- and ROI-focused marketing strategies.

Skills & Competencies

• Strong leadership and team management skills - able to motivate, guide, and grow a 6-person team.
• Excellent strategic planning, communication, and organizational abilities.
• Expertise in digital marketing, brand strategy, and PR.
• Analytical mindset with experience in performance tracking and budget optimization.
• Creative problem-solver, comfortable in an innovation-driven and fast-paced environment.
• Proficient in marketing analytics tools (Google Analytics, CRM, reporting dashboards).

Languages

• English : fluent or native (mandatory).
• Additional European languages (French, German, Spanish, or Italian) are a plus.