Product Marketing Manager, Brawl Stars

Supercell; Helsinki; On-site; EUR 60,000 - 90,000; Full time

Benefits offered by this job

Relocation support

Collaborative work environment

Continuous learning opportunities

Job summary

Supercell is seeking a Product Marketing Manager for Brawl Stars in Helsinki. This role involves owning go-to-market execution for updates and ensuring impactful marketing campaigns that resonate with players.

The successful candidate will have 5+ years of product marketing experience, especially in gaming, and strong creative instincts to elevate marketing strategies. Join a team that values experimentation and delivering the best player experiences.

If you are passionate about marketing and excited to contribute to the vibrant community of players, apply now!

Qualifications

• Strong creative instincts with actionable feedback.
• Understanding of social platforms and younger audience trends.
• Excellent project management skills to run multiple launches.

Responsibilities

• Own the go‑to‑market planning for updates and IP collaborations.
• Drive creative direction for marketing campaigns.
• Collaborate with community managers to amplify launches.

Skills

Creative instincts

Analytical skills

Project management

Education

5+ years of experience in product marketing

Experience in the gaming industry

Job description

In the Brawl Stars marketing team, your four Ps are Passion, Players, Pop, and Peculiarity! To succeed in this role, the team keeps talking about Creativity, Creativity, Creativity. You might be the missing fourth C if you can create catchier copy than this!

Brawl Stars is one of the biggest mobile games in the world, with 100M+ monthly active players and a content machine that ships at a pace few studios can match. We're looking for a Product Marketing Manager to own the go-to-market execution for our updates, seasons, and IP collaborations – turning every launch into a moment that players and creators can’t stop talking about. This is a senior individual contributor role. You’ll sit at the intersection of game development, creative production, and community – then make sure the world notices.

You’ll report to the Live Ops Marketing Lead and work closely with cross‑functional teams across game development, live ops, community, art, and analytics. We want someone with sharp creative instincts, a bias for action, and the ability to think strategically while shipping at high velocity.

We are looking for a seasoned creative marketer with product marketing experience who thrives in a multifunctional, uber‑collaborative environment and is obsessed with delivering the best player experience. We value those who bring a fresh perspective, enjoy experimentation, and thrive in an environment that challenges traditional norms.

The Product Marketing Manager will be part of the Brawl Stars game team within the Live Ops Marketing pillar, bridging the gap between the marketing and product teams. Brawl Stars ships at a pace few studios can match – major updates every few weeks, each accompanied by trailers, social content, creator activations, and community campaigns. This role is the engine behind all of it: ensuring every launch moment is crafted with care, lands with impact, and converts into pure fandom.

From marketing strategy to in‑game communication execution, this person loves to think strategically while getting their hands dirty. They have sharp creative instincts – the kind of person who can give clear, specific feedback on a trailer cut, a social post, or a visual concept – combined with exceptional communication and project management skills to bring together all marketing stakeholders: producers, communities, brand, creative and art direction, esports, regional/local activations, analysts, and researchers.

You can have your particular skill (or two), and we don’t expect you to be perfect in everything. What’s more important is your creative eye, your ability to elevate content at speed, and your eagerness to help build a love for the game that delivers our players a seamless and immersive experience.

What You’ll Be Doing

• Own the go‑to‑market planning and creative execution for Brawl Stars updates, seasons, chapters, and IP collaborations – from concept through delivery and retrospective.
• Drive creative direction for marketing campaigns – working with in‑house artists, video producers, and external partners to produce trailers, social content, and launch assets that hit the right tone and quality bar. You don’t just manage creative, you elevate it.
• Collaborate with the game team to shape how features and content are revealed and positioned – co‑designing animations, teasers, and in‑game communication that build anticipation and drive engagement.
• Partner with community managers and the content creator ecosystem to ensure every launch is amplified organically – designing moments that give creators something worth making content about.
• Coordinate go‑to‑market plans for evergreen marketing campaigns for new features, content, or updates designed to engage our global audience. Collaborate with regional teams to amplify these tentpoles with local flavor and cultural relevance.
• Develop a deep understanding of the game and business, including existing features, product roadmap, and live operations. Coordinate global marketing efforts and align with product and business goals.
• Strategize and operationalize player communication inside and outside the game, including pop‑ups, push notifications, platform features, and store optimization (ASO).
• Collaborate with Marketing Analytics and Business & Operations stakeholders to analyze campaign performance and apply learnings to inform future campaigns for constant performance improvement.
• Identify and develop growth levers through marketing via rigorous AB testing, scaling up initiatives that drive meaningful business growth.
• Build repeatable creative frameworks and production rhythms that allow the team to deliver consistently at high velocity without sacrificing quality.

What You Have

• 5+ years of experience in product marketing, ideally in the gaming industry and/or entertainment.
• Strong creative instincts – you can give clear, actionable feedback on a trailer, a social post, or a campaign concept. You understand what makes content land with an audience.
• A solid understanding of social platforms and content culture, especially among younger audiences. You know what trends and why.
• A deep understanding of the game/product development process and lifecycle management.
• Experience working with a broad range of marketing functions (e.g. brand, performance, influencers, and esports) with a good understanding of how they can work together to deliver growth.
• Analytical skills to assess market data and campaign performance – you use data to sharpen creative decisions, not replace them.
• Experience giving detailed feedback and communicating direction between both internal teams and external partners while respecting schedules.
• Excellent project management skills – you can run multiple launches in parallel, keep stakeholders aligned, and still care about the details.
• A self‑starter approach to use AI. You’ve found ways to use it in your day‑to‑day work, you experiment, figure things out and bring the same energy to every new challenge.
• Growth mindset with a passion for marketing, innovation, and risk‑taking.
• You are a team player and communicate excellently in English.
• Strong analytical skills to assess market data and product‑specific performance.
• Located in or willing to relocate to Helsinki.

Where You’ll Be

This role is based in our Helsinki Studio.

Benefits and Compensation

Luring you in with glitter, glamour, and gems isn’t what we’re about. We want you to enjoy your time here fully, so we structure our compensation and benefits with that in mind. It starts with perceiving you as a human being, not a resource.

Relocation? Yes! No matter where you’re moving from, our dedicated mobility team and partners will support you throughout your move. We’ll ensure the process is as smooth as possible for you and anyone joining you – whether they’re family members of the human or animal kind!

Not sure if you should apply? Many candidates with great skills and experience second‑guess themselves. The bar is high, but if this role excites you, apply! We’re here to help you succeed. Also, we’re happy to learn about any specific accommodations you may need to fully engage in our recruitment process.